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- Tasks: Create and manage engaging marketing campaigns across email, web, and social media.
- Company: Burlington Media, a dynamic company serving the legal market.
- Benefits: Up to £37k salary, bonus, 25 days holiday, and wellness perks.
- Why this job: Join a creative team and make a real impact in B2B marketing.
- Qualifications: 2+ years in B2B marketing with strong writing and campaign management skills.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 33000 - 37000 £ per year.
Burlington Media needs a creative, organised, and data-savvy marketing campaigns executive to promote our brands, our content and our clients. If you’re obsessed with writing engaging copy and designing captivating campaigns, can run email and social calendars to schedule and love getting martech to work for you, this could be your dream job!
Our brands serve decision-makers in law firms in UK&I and beyond – Briefing serves large law firms, Legal Practice Management (LPM) serves the SME law firm community, Legal Support Network (LSN) serves the whole legal market, and Unicorn, our data service, connects vendors with the whole legal market. The quality of our content and the calibre of our audiences are second to none, but we need a skilled B2B marketer looking to take the lead in crafting innovative campaigns to generate more engagement with our emails, more newsletter signups and more consumption of our content, while maximising the promotion of our sponsor clients’ content as well.
This is a hands-on role and we’re looking for someone with experience who’s happy writing and scheduling emails, managing social posts and running event marketing campaigns. If you’re passionate about B2B marketing and thrive in a fast-paced environment where your creativity and expertise can make a real impact, we’d love to hear from you!
Duties and responsibilities in brief:
- Developing and carrying out integrated marketing campaigns across email, web and social channels, promoting content and events.
- Planning and project managing campaigns and activities using Monday.com and dovetailing your work with others in the business.
- Writing and editing compelling, accurate and grammatically correct marketing messaging and making sure that all communications demonstrate the defined value proposition for that particular brand/product.
- Collaborating with the content and events teams to generate bookings for our virtual and IRL events.
- Support the head of marketing with an audience engagement strategy to support the growth of our brands’ products, with the goals of expanding our subscriber lists and consumption of content and signups by prospect audiences.
- Support the community manager and head of marketing to help the team engage audiences in our online communities.
- Take an active interest in the work of our data team leader and other marketing team members to ensure data in our CRM is up to date.
- Agreeing campaign timelines with stakeholders internal and external, and ensuring campaigns and activities are carried out to project timelines.
- Developing and maintaining all relevant marketing and sales collateral to support marketing campaigns and defined commercial needs. Briefing comprehensive, accurate and creative designs to design workers, ensuring minimal amends and efficiency.
- Maintaining/uploading/creating any website content that relates to marketing.
- Maintain and build the media brands’ digital and social media channels and platforms.
- Support the head of marketing with managing digital advertising against our media brands across all platforms (email, web, app).
- Support the head of marketing with analytics - provide data-led feedback to the business and clients on all campaigns, projects and channels/platforms.
- Support the head of marketing with leveraging marketing automation to drive increasing engagement and success from email marketing, and analyse and improve content consumption and site traffic.
About you:
- At least 2 years of experience in B2B marketing, with a strong track record in delivering email and social media marketing campaigns.
- Excellent written and verbal communication skills with a flair for crafting engaging content.
- You are proactive and can work in a fast-paced environment, but are able to stay focused and can handle multiple projects and deliverables at one time.
- Good understanding of lead generation and nurturing strategies.
- Proficiency with marketing automation tools (we use ActiveCampaign), CRM platforms (we use Salesforce), social media scheduling tools (we use Buffer) and website CMS (we use WordPress).
- Good understanding of LinkedIn’s tools for campaigns, events, and audience targeting.
- Data-driven mindset with the ability to analyse performance metrics and adapt strategies when needed.
What we offer:
- A salary of up to £37k DOE plus an annual business profitability bonus, usually 5% of salary.
- 25 days holiday plus your birthday and Xmas Eve off on top.
- Company events and socials.
- Fortnightly online yoga sessions.
- On-site gym.
- Payday Fridays early finish.
- A collaborative and supportive team environment.
Senior Marketing Campaigns Executive employer: Burlington Media Group
Contact Detail:
Burlington Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Campaigns Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn and don’t be shy to reach out. A friendly message can go a long way, and you never know who might help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and copywriting. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research Burlington Media, understand their brands, and come armed with ideas on how you can enhance their marketing efforts. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Burlington Media.
We think you need these skills to ace Senior Marketing Campaigns Executive
Some tips for your application 🫡
Show Off Your Creativity: When you're writing your application, let your creativity shine! Use engaging language and showcase your flair for crafting compelling content. Remember, we’re looking for someone who can design captivating campaigns, so make sure your application reflects that.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B marketing, especially with email and social media campaigns. We want to see how your background aligns with our needs, so don’t be shy about sharing specific examples of your past successes!
Be Data-Savvy: Since we're all about data-driven decisions, mention any experience you have with analytics and performance metrics. Show us how you've used data to adapt strategies and improve campaign outcomes in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Burlington Media Group
✨Know Your Campaigns
Before the interview, dive deep into Burlington Media's past marketing campaigns. Familiarise yourself with their brands and how they engage with their audience. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their needs.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in crafting engaging copy and designing campaigns. Bring along a portfolio or case studies that demonstrate your ability to run successful email and social media campaigns, as this is crucial for the role.
✨Be Data-Savvy
Since the role requires a data-driven mindset, brush up on your analytics skills. Be ready to discuss how you've used data to inform your marketing strategies in the past. Mention specific tools you've used, like ActiveCampaign or Salesforce, to show you're comfortable with martech.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing goals and challenges. This shows you're proactive and genuinely interested in contributing to their success. Ask about their audience engagement strategies or how they measure campaign success to spark a meaningful conversation.
