Sales Manager - Ramsdale Park Golf Centre - Nottingham, Nottinghamshire

REPORTS TO: General Manager/Head of Sales

About Ramsdale Park:

Ramsdale Park Golf Centre is a vibrant and welcoming golf facility located in the heart of the Nottinghamshire countryside. Featuring two scenic courses, a floodlit driving range and a busy clubhouse, we are proud to offer one of the most complete golfing experiences in the region. As part of the BGL Golf group, we are passionate about delivering outstanding customer service and growing the game of golf.

ROLE OVERVIEW:

As the Sales Manager, you will have the ultimate responsibility for the club's membership, function, and golf sales performance. Your mission will be to maximise revenue through a dynamic partnership with the Golf Marketing team, ensuring that every potential customer group is engaged with compelling and effective communication. You will lead and inspire a team of dedicated sales professionals, nurturing their talents and fostering a culture of excellence. Your leadership will be pivotal in safeguarding the long-term success of Ramsdale Park, ensuring our facilities and services are celebrated for their quality and value. Join us and be the driving force behind our sales team, guiding them to new heights and making Ramsdale Park the go-to destination for golf enthusiasts and people looking to celebrate functions and events.

MEASUREMENT OF SUCCESS:

• The Sales Manager will be measured against key criteria:
• Revenue and/or unit sales individually, of team, and collectively.
• General Manager reviews, Head of Sales feedback, personal objectives.
• Repeat business where applicable.
• Effective placement of business.
• Compliance with company processes and procedures.
• Communication with all parties involved with sales activity including operational team, colleagues and client.
• Audit, mystery shop and spot-check compliance.
• Development, continual improvement and sustained motivation of sales executives.
• Performance management of and communication to sales executives including regular documented team meetings and 121's inclusive of clear SMART objectives.
• Ongoing transparent communication of performance and pro-active plans to address or enhance trends/pace as necessary.

KEY RESPONSIBILITIES:

• Communication
• Maintain strong communication lines with the General Manager and Head of Sales regarding club sales performance and available resources.
• Respond to customer enquiries through all approved channels, providing accurate cost quotations and driving yield/minimum spends.
• Compliance to terms and conditions of sales contracts.
• Liaise with internal stakeholders for handover of functions and events.
• Fully understand and communicate clients' and prospects' needs.
• Implement relevant communication with the Sales team to improve their daily objective-based focus including daily set-up meetings, progress updates and on-the-spot coaching.
• Maintain communication and plan timely, effective activities with the Marketing team.
• Effectively resource the sales department as directed by the GM/Head of Sales.
• Carry out effective Business Development to create new business opportunities within the Corporate/Charity/Group Golf and Functions (weddings, life celebrations, corporate meetings, seasonal events, etc.) space.

• People
• Ensure all sales team members perform optimally, recognising and rewarding high performance, and managing underperformance.
• Ensure regular, relevant, and timely communication across teams for full understanding and transparency of company objectives and performance.
• Take an active role in recruiting and consistently inducting all sales team members, ensuring their welfare and development.
• Ensure recruitment is completed ethically and legally, with comprehensive notetaking during interviews and compliance with Right to Live & Work laws.
• Ensure direct reports receive monthly one-on-ones, complete their Timeline and Employee Feedback Forms as required, and receive performance support.
• Ensure personal and team compliance with the BGL Academy at all times.
• Maintain a strong network with all Group Sales Managers to support robust collaboration.
• Guide and facilitate sales and marketing planning.
• Ensure the club has live sales and marketing plans for membership, functions, and group golf disciplines.
• Ensure pricing is compliant and supportive of effective yield and required margins.
• Ensure terms and conditions, and the payment terms within them are complied with.
• Ensure GDPR compliance throughout the department.

• Sales Measurement
• Achieve/exceed targets for Membership, Group Golf and Functions lines, by month, and ultimately across the calendar year.
• Publish and maintain individual sales executive and team performance against targets.
• Maintain knowledge of local competitors.
• Coach, mentor and train team and comply personally with the group's sales-focused mystery shopper programme.
• Achieve revenue and income targets and KPIs for membership, functions, and group golf.
• Assist the Head of Sales and GM with preparing and implementing business plans, financial budgets, and marketing plans.
• Establish, monitor, and analyse sales budgets, taking prompt corrective action to address variances.
• Ensure all BGL procedures and policies are adhered to.

• Marketing
• Liaise with the Marketing team to develop a coordinated sales and marketing strategy that links to sales strategy and focuses outline by the Head of Sales.
• Ensure all promotional activity is properly structured, timely, communicated, and complies with BGL marketing guidelines.
• Ensure the sales sections of the website are maintained and up to date.

• Customer Experience
• Ensure all members of the sales team consistently deliver outstanding service levels to achieve maximum customer satisfaction.

KEY EXPERIENCE, SKILLS AND ATTRIBUTES:

Experience:

• A minimum of 3 years’ experience as a Sales Manager in a faced paced environment is essential.
• Demonstrated expertise in developing and executing sales and marketing strategies to drive business growth and achieve revenue targets is essential.
• Hospitality and Leisure sector experience is desirable.
• Proven experience in leading, mentoring, and managing teams to enhance performance and achieve organisational goals.
• Experienced in people management, setting SMART objectives, and driving productivity.

Skills:

• Results Driven with a ‘can do’ attitude.
• Excellent Problem Solving and Decision Making skills (pragmatic).
• Excellent Planning & Organisational skills.
• Strong Analytical and Numerical Skills.
• Strong written and spoken English.

Attributes:

• A strong work ethic with a drive and passion to hit/exceed targets.
• Collaborative mindset with a commitment to working effectively with others to achieve common goals.
• Adaptable and resilient in navigating and leading through organisational change and transformation.
• Dedicated to ongoing learning and improvement, consistently seeking ways to enhance processes and performance.
• Creative thinker with the ability to generate innovative ideas and solutions to drive business success.
• Inspirational leader with the ability to motivate, guide, and influence others to achieve their full potential.

What you can expect from us:

• Use of facilities.
• Free Golf, mini golf and use of the driving range at any of our clubs.
• Guest Rate available for family to use the golf course and driving range if accompanied by staff member.
• Free room-hire at any of our sites when purchasing food and beverages from the site.
• Staff discount on retail purchases in any of our Golf Retail Shops: Trade price + 10% + VAT.
• The Perks – access to a savings portal for travel, fashion, entertainment, insurance, technology, food & drink.
• Complimentary meal on shifts of more than 6 hours.
• Tea, coffee and squash on duty.
• 30% discount on food and beverages at any of our sites for you and up to 10 guests if you are present.
• Enhanced Maternity Benefit after 2 years’ service.
• Enhanced Paternity Pay.
• Ride to Work Scheme.
• Dental scheme available at a beneficial rate with a choice of cover.
• Contribution toward eye test and new glasses every 2 years.
• Employee Assistance Programme (EAP) to support your wellbeing.
• Personal Development Plan and support.
• The BGL Academy with hundreds of courses and videos that you can access for your professional and personal development.
• Employee of the quarter prize.
• Employee of the year prize.
• Long service awards.
• Extended holiday entitlement for long service.
• All of this at a beautiful work location with free car parking.