At a Glance
- Tasks: Maximise revenue through membership and event sales while ensuring top-notch customer service.
- Company: Join Burhill Golf & Leisure, where we create unforgettable experiences on and off the greens.
- Benefits: Competitive salary up to £28,000, with potential earnings of £33,000 OTE.
- Other info: Exciting opportunities for personal growth in a dynamic leisure environment.
- Why this job: Be part of a fun, ambitious team that values collaboration and trust.
- Qualifications: Sales experience preferred; hospitality background is a plus but not essential.
The predicted salary is between 28000 - 28000 £ per year.
REPORTS TO: Sales Manager
LOCATION: Aldwickbury Park Golf Club
SALARY: up to £28,000 (£33,000 OTE)
KEY RELATIONSHIPS: Marketing Team, Sub Contractors, Hirers
ABOUT BURHILL GOLF & LEISURE
Burhill Golf & Leisure specialises in delivering exceptional experiences. Guided by our purpose – to create space to play and be together – we focus on delivering outstanding moments across all our venues. Our diverse portfolio includes meticulously designed golf courses that cater to players of all skill levels, innovative high‑tech driving ranges equipped with Trackman technology, engaging outdoor crazy golf courses that offer fun for the entire family, and Health & Fitness facilities that support every step of your wellness journey. We also provide versatile function spaces ideal for memorable events, from corporate gatherings to private celebrations, creating opportunities for people to connect, share moments, and enjoy time together.
Our values underpin everything we do:
- Fun: bringing energy, contribute to the happiness of the team and deliver unforgettable moments of delight.
- Ambition: constantly looking to improve, taking the positives from every situation, and being prepared to play even if we don’t always win.
- Collaboration: communicate openly and work inclusively across teams and functions.
- Trust: fostering safe environments, acting responsibly, and believing in each other.
Join us for an exciting adventure on the greens and beyond!
ROLE OVERVIEW
To maximise revenue for the club’s membership, function, and golf sales performance, contributing to the service levels required to meet and exceed customer expectations and work within operational parameters. To safeguard the long‑term success of Burhill Golf Ltd for its stakeholders, the Senior Sales Executive will display determination and focus in guiding the sales team in line with the aims of the Sales Manager and Clyb to the highest level ensuring that Burhill Golf Ltd and our locations are recognised as great quality and great value facilities.
KEY ACCOUNTABILITIES
Communication
- Responding to customer enquiries through all channels, providing accurate quotations on costs.
- Negotiating terms and conditions of sales contracts.
- Liaise with internal stakeholders and clients for functions and events.
- Fully understand client and prospects needs communicating.
People
- Ensure personal level of compliance within the BGL Academy is 100% at all times.
- Maintain a strong network with all Sales team members group wide to support robust collaboration.
Sales Process
- Anticipate a sales process audit bi‑annually.
Sales Measurement
- Maintain a good knowledge of industry trends in order that you can influence strategic decisions.
- Assisting the Sales Manager with the group’s sales focused mystery shopper programme.
Financial
- Achieve revenue and identified KPI’s for each aspect of club sales across membership, functions, and group golf.
- Adhere and monitor compliance of purchasing policies and procedures.
- Ensure all BGL procedures and policies are adhered to.
Marketing
- Maintain competitor analysis.
- Liaise with the Sales Manager to develop a coordinated sales and marketing strategy for the facility that links to corporate strategy and covers all areas of the club sales.
- Assist the Sales Manager in maintaining and delivering club wide promotional plans and ensure all marketing material is in‑date and that promotion is executed in a timely manner.
- Identify and develop innovative programmes for all customer segments, including weddings, Christmas parties etc.
- Ensure that all promotional activity is properly structured, communicated and complies to BGL marketing guidelines.
Customer Experience
- Ensure that all members of the sales team consistently deliver outstanding service levels to achieve maximum customer satisfaction.
- Obtain positive feedback regarding client experience from the point of initial enquiry through to event execution through thorough, timely communication and effective handover to the operational team.
KEY EXPERIENCE, SKILLS AND ATTRIBUTES
Experience
- Hospitality and Leisure sector experience is desirable but not essential.
- Experience of working in sales in a target driven environment.
Skills
- Good communication skills: Verbal, Written and Listening.
- Good time management, organisation and prioritisation skills.
- Excellent relationship building skills to work alongside a wider team.
Attributes
- Organised and enthusiastic with a “can do” attitude and attention to detail.
- Enthusiastic with a positive energy that uplifts the team.
- Driven with a motivation to continuously improve.
- Trustworthy and consistency to build safe and supportive environments.
EDUCATIONAL BACKGROUND AND QUALIFICATIONS
Good GCSE educational standard. HND or above desirable.
Sales Executive employer: Burhill Group Limited (BGL)
Burhill Golf & Leisure is an exceptional employer that prioritises creating memorable experiences for both employees and customers. With a vibrant work culture rooted in fun, ambition, collaboration, and trust, employees are encouraged to grow and thrive within a supportive environment. Located at the picturesque Aldwickbury Park Golf Club, the company offers competitive salaries, opportunities for professional development, and a chance to be part of a dynamic team dedicated to delivering outstanding service across its diverse leisure offerings.
Contact Details:
Burhill Group Limited (BGL) Recruitment Team
