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For Companies At a Glance
- Tasks: Join our team to create impactful marketing campaigns and drive brand growth.
- Company: Dynamic hospitality brand with a global presence and entrepreneurial spirit.
- Benefits: Competitive salary, annual leave, private medical insurance, and career development opportunities.
- Why this job: Make a real impact in a fast-paced environment while pursuing your passion for hospitality.
- Qualifications: Experience in marketing or a strong desire to learn; excellent communication skills required.
- Other info: Enjoy annual social events and a supportive culture focused on growth and creativity.
The predicted salary is between 28800 - 48000 £ per year.
We’re looking for a commercially driven Marketing Executive to join our global Marketing team. This role is central to executing strategic marketing activity that drives brand exposure whilst also optimising lower funnel channels for increased revenue, bookings and growth of delivery.
If you’re a creative marketer that also enjoys getting commercial results with a passion for hospitality, this is your opportunity to make a real impact.
The role
- Campaigns & Planning
- Assist in developing and executing the annual marketing calendar, identifying key opportunities to drive sales and visibility.
- Support the roll-out of targeted, ROI-focused campaigns across multiple channels.
- Contribute to quarterly and monthly planning with a focus on revenue growth and brand awareness.
- Sales & Performance Marketing
- Optimise booking platform performance (e.g. OpenTable / SevenRooms), monitoring conversion rates, visibility, and guest acquisition.
- Maximise exposure on third-party platforms such as SquareMeal, Time Out, Restaurants Brighton, and Appetite, ensuring listings are optimised, engaging, and up to date.
- Collaborate with delivery partners (Deliveroo, Uber Eats) to optimise advertising spend, improve ranking visibility, and increase delivery sales.
- Support in developing and executing local activation plans that directly drive footfall and bookings.
- Ability to review sales data to identify growth opportunities and report on campaign performance against KPIs.
- Brand, Partnerships & Sponsorships
- Support sponsorships, brand collaborations, and partnerships to amplify reach and brand equity.
- Provide regional marketing support for global franchise partners, ensuring local campaigns align with global objectives.
- Assist with charity partnerships and community initiatives that build local business engagement.
- Support new restaurant launches with targeted marketing plans to drive awareness and pre-bookings.
- Digital & CRM
- Support the development of our global CRM strategy, focusing on segmentation, retention, and conversion.
- Assist with email marketing creation, ensuring content drives repeat visits and incremental sales.
- Maintain and optimise website and CMS content for SEO and conversion performance.
- Lead the updating of third-party listings and aggregator sites, ensuring promotional accuracy and seasonal relevance.
- Content, PR & Social Media
- Write and edit engaging copy for digital, print, and social channels with a focus on driving engagement and traffic.
- Support social content creation and community management across all brand platforms.
- Work with the Senior Marketing Manager to coordinate PR initiatives and influencer partnerships that convert into bookings and brand reach.
- Lead UK photo and video shoots, ensuring assets are optimised for use across paid and owned channels.
- Reporting & Insights
- Prepare regular sales and marketing performance reports for leadership, highlighting key trends, insights, and recommendations.
- Conduct competitor analysis quarterly to monitor pricing, promotions, and industry trends.
- Monitor digital performance, including SEO rankings, online visibility, and sentiment analytics.
- Brand Collateral & Design
- Manage all print production, menu updates, and marketing collateral to support in-restaurant sales initiatives.
- Create detailed design briefs for agencies, ensuring deliverables support both creative and commercial objectives.
- Oversee merchandising, gift cards, and loyalty programmes as key drivers of ancillary revenue.
About you
- Ideally experience in marketing or performance-focused roles within hospitality, retail, or food & beverage. Or, someone who is just hungry to learn!
- Strong understanding of sales optimisation through digital and third-party platforms.
- Excellent copywriting and communication skills.
- Commercial awareness.
- Confident user of Adobe Creative Suite (especially InDesign) and Canva.
- Analytical and data-driven mindset with the ability to draw insights from performance metrics.
- Strong project management skills and the ability to multitask in a fast-paced environment.
- Energetic, creative, and proactive - always looking for new ways to drive growth.
- Passionate about hospitality and someone who embodies our ethos of “Grab Life By The Claws.”
Please note the tasks listed above are not exhaustive; they are intended to give an indication of the scope of the role and type of work undertaken.
Why us?
- Work on a dynamic mix of brand and performance marketing projects that directly impact sales.
- Develop your career in a fast-growing, entrepreneurial hospitality brand with international reach.
- Annual social events, career development opportunities, 24 days annual leave increasing with length of service, including your birthday off!
- Pension, private medical insurance, and yearly bonus potential linked to KPIs related to business and individual performance.
Marketing Executive in City of London employer: Burger & Lobster
Contact Detail:
Burger & Lobster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for campaigns or strategies that could benefit the company. This not only demonstrates your passion for marketing but also shows that you’re proactive and ready to make an impact from day one.
✨Tip Number 3
Research, research, research! Before any interview, dive deep into the company’s current marketing efforts, their brand voice, and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are enthusiastic about joining us. Plus, it gives you a chance to showcase your understanding of our brand and how you can contribute to our marketing goals.
We think you need these skills to ace Marketing Executive in City of London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your marketing flair. Remember, we’re looking for someone who can think outside the box and bring fresh ideas to the table.
Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your relevant experience in hospitality or performance-focused roles. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements!
Be Data-Driven: Since we love a good analytical mindset, include any metrics or data that demonstrate your past successes. Whether it’s increased sales or improved engagement rates, numbers speak volumes and show us you mean business!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Burger & Lobster
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be ready to discuss how you've used data to drive marketing decisions in the past, especially in hospitality or similar sectors.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've executed or contributed to. Highlight your ability to think outside the box and how your creative ideas have led to tangible results, particularly in driving brand exposure.
✨Understand the Brand and Its Audience
Research the company’s brand ethos and target audience. Be prepared to discuss how you can align your marketing strategies with their goals and how you would approach local activation plans to boost footfall and bookings.
✨Be Ready to Discuss Collaboration
This role involves working with various partners and teams. Think of examples where you've successfully collaborated with others to achieve marketing objectives, and be ready to share how you can bring that teamwork spirit to the table.