Head of Sales in Westminster

We are seeking a dynamic and results-driven standalone Senior Sales & Events Manager to lead our sales and events strategy across the London estate. This role combines commercial acumen with a passion for hospitality, focusing on creating exceptional dining experiences while driving revenue growth. You will be the key driver in building relationships, optimising sales processes, and delivering memorable events that reinforce the Burger & Lobster brand.

Key Responsibilities

• Develop and execute a strong Sales and Events strategy to drive commercial growth across the Burger & Lobster estate.
• Proactively identify, engage, and convert potential guests, corporate clients, tour groups, hotels, and other partners into successful dining experiences.
• Collaborate closely with the operations team to plan and execute events, ensuring exceptional guest satisfaction at every touchpoint.
• Continuously optimise sales and events processes, maintaining industry-leading standards and best practices.

Additional Responsibilities

• Work in partnership with marketing, finance, and operations to ensure the sales & events function contributes directly to overall business growth.
• Represent Burger & Lobster at industry networking events, exhibitions, and conferences, delivering measurable business results.
• Manage third-party booking platforms (e.g., SquareMeal, DesignMyNight), responding to enquiries promptly to maximise conversion.
• Partner with finance to develop and maintain sales and events reporting, providing actionable insights to drive performance.
• Represent the sales and events function at a senior level within key cross functional meetings.
• Understand and monitor the commercial and financial performance of the business, ensuring sales and events contribute positively to overall results.
• Possess excellent knowledge of systems such as Tripleseat, SevenRooms and Opentable, regularly liaising with their account managers to discuss business requirements and keep abreast of latest developments.
• Identify new opportunities, partnerships, or listings that will generate revenue and strengthen the brand presence, and in turn deliver a return.
• Lead and deliver the sales and events strategy during peak periods, including summer, Christmas, and major calendar events.
• Monitor competitor offerings and ensure Burger & Lobster consistently delivers superior value and guest experience in all event packages.

You

• Must have solid experience in hospitality sales and events within the London dining scene.
• An energetic, proactive, & disciplined self-starter that truly cares about growing business and delivering results.
• Someone who works well in a fast-paced business and can build solid internal relationships.
• Excellent ability to network and represent the Burger & Lobster brand.
• Commercially minded, and strong financial acumen.
• Analytical and data-driven mindset with the ability to draw insights from performance metrics.
• Familiarity with sales, booking, and CRM systems relevant to high-volume hospitality operations.
• Passionate about hospitality and someone who embodies our ethos of “Grab Life By The Claws.”

Why us?

• Annual social events, career development opportunities, 24 days annual leave increasing with length of service, including your birthday off!
• Pension, private medical insurance, and yearly bonus potential linked to KPIs related to business and individual performance.
• The opportunity to develop your career in a fast-growing, entrepreneurial hospitality brand with international reach.
• The business operates a hybrid 1 day remote working policy per week, with the remainder of the time split between our Head Office in Central London, and our restaurants as needed.
• Compensation: Competitive salary.