At a Glance
- Tasks: Lead the marketing strategy for Burger King's growth in the Republic of Ireland.
- Company: Join a fast-growing brand with a vibrant culture and exciting opportunities.
- Benefits: Enjoy up to 20% bonus, private medical insurance, and 33 days holiday.
- Other info: Hybrid working model with regular travel to Ireland and a supportive team environment.
- Why this job: Make a real impact on brand visibility and customer engagement in a new market.
- Qualifications: Experience as a Brand Manager with a track record of successful campaigns.
The predicted salary is between 60000 - 75000 € per year.
Location: London (Soho) - Hybrid working (3 days in office)
Team: Marketing
What's in it for you?
- Up to 20% annual bonus, based on business profit and personal performance
- Private medical insurance for yourself with BUPA
- THRIVE at BK - our internal learning platform to put you in control of your development
- Life insurance at four times base salary
- 33 days holiday (including bank holidays)
- WHOPPERCON - our annual business conference with overnight stay, dinner and dancing!
- Hundreds of retail discounts from brands you want to use
- 70% off food and drink for you and up to five of your friends and family
- £1,000 referral bonus when your friends join us in management
- Stream - access your pay when you need it, not just on payday
- 10% off a national gym chain
- Cycle to Work scheme
- One paid volunteering day each year
- Free mortgage advice
- Employee Assistance Programme - confidential support whenever you need it
- Pension scheme to help build your future
The role
Burger King is growing fast. Now we're focusing on the Republic of Ireland. This is a new role created to support and grow the brand in ROI. We already have more than 50 restaurants in the market, working with two franchise partners, and we have plans to expand further.
As Senior Brand Manager, you will lead the marketing plan for Ireland. You will shape the strategy and make sure it lands across every channel. From campaigns and product launches to in-restaurant communications, you will be responsible for how the brand shows up day to day. You will report to the Chief Marketing Officer and work closely with teams across the business, including operations, supply chain, digital and finance, as well as external agencies and franchise partners. This role comes with real ownership and visibility.
What you'll be doing
- You will take responsibility for the full marketing agenda in Ireland and ensure it delivers for the business.
- Key responsibilities include:
- Managing the end-to-end marketing plan for the Republic of Ireland
- Leading campaigns across ATL, digital, PR, social and in-restaurant channels
- Delivering product launches and key calendar activity
- Working closely with franchise partners to drive sales and maintain brand standards
- Managing agency relationships across creative, media, PR, social and CRM
- Using customer insight to shape campaigns and improve performance
- Overseeing in-restaurant communications, menu messaging and brand consistency
- Working cross-functionally to bring plans to life across all touchpoints
- Monitoring performance and using data to improve results
- Keeping up to date with market trends and competitor activity
What you'll bring
- You are an experienced marketer who is comfortable taking ownership and making decisions.
- You know how to bring people with you and keep things moving.
- You will bring:
- Experience at Brand Manager or Senior Brand Manager level
- A track record of delivering campaigns that drive commercial results
- Strong understanding of the full marketing mix
- Confidence working with stakeholders across the business, from day-to-day contacts through to senior leaders
- The ability to build strong relationships with franchise partners and external agencies, and get the best out of them
- Experience working cross-functionally with teams such as operations, supply chain, digital and finance
- A clear sense of ownership and accountability for your market, with the ability to make decisions and see them through
- The ability to get into the detail when needed, but also step back and communicate clearly at a senior level
- A hands-on approach and the confidence to lead and deliver
- Experience in the Republic of Ireland would be useful but is not essential. We are looking for someone who can apply their experience in a new market and make an impact.
The setup
This role is based in London, with three days a week in our Soho office aka Whopper Support. There will be regular travel to Ireland, around once a month as part of your role. This role offers the chance to take ownership of a key market and help shape what comes next. You will have the support of a strong team and the space to make decisions that matter.
If you are ready to take this on, get your application in!
We are a Disability Confident employer. We welcome applications from candidates of all backgrounds and experiences. If you require any adjustments or accommodations during the application or interview process, please do not hesitate to contact us; we are committed to providing a fair and accessible recruitment process for all applicants.
Senior Brand Manager - ROI - London employer: Burger King
At Burger King, we pride ourselves on being an exceptional employer, offering a vibrant work culture in our London Soho office with hybrid working options. Our employees enjoy a comprehensive benefits package, including a generous annual bonus, private medical insurance, and extensive learning opportunities through our THRIVE platform, all while playing a pivotal role in shaping the brand's future in the Republic of Ireland.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - ROI - London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into the role of Senior Brand Manager. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Show us you know what makes Burger King tick, especially in the Republic of Ireland market. Tailor your answers to reflect how your experience aligns with their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how you’ve successfully managed campaigns in the past. We want to hear about your hands-on approach and how you’ve driven results, so make it engaging and relevant.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show us you’re genuinely interested in the role. Plus, it’s a great chance to reiterate why you’d be a perfect fit!
We think you need these skills to ace Senior Brand Manager - ROI - London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your marketing achievements and any relevant experience in the Republic of Ireland, even if it's not essential.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of campaigns you've led and how they drove commercial results. Show us your passion for the brand!
Showcase Your Stakeholder Skills:Since you'll be working closely with various teams and external partners, emphasise your ability to build strong relationships. Mention any cross-functional projects you've been involved in and how you navigated them successfully.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates regarding your application status.
How to prepare for a job interview at Burger King
✨Know Your Brand Inside Out
Before the interview, dive deep into Burger King's brand values, recent campaigns, and their presence in the Republic of Ireland. Being able to discuss specific examples of how you can enhance their marketing strategy will show your genuine interest and understanding of the role.
✨Prepare for Cross-Functional Questions
Since this role involves working closely with various teams, be ready to discuss your experience collaborating with operations, supply chain, and finance. Think of specific instances where you successfully navigated cross-functional challenges and how you can apply that to Burger King's needs.
✨Showcase Your Campaign Successes
Bring concrete examples of past campaigns you've led that resulted in measurable success. Be prepared to explain your thought process, the strategies you employed, and how you used customer insights to drive results. This will demonstrate your capability to deliver impactful marketing plans.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company's future plans in Ireland or how they measure the success of their marketing initiatives. This not only shows your enthusiasm but also your strategic thinking and desire to contribute meaningfully to the team.
