At a Glance
- Tasks: Lead the marketing strategy for Burger King's growth in Ireland.
- Company: Join a recognised top employer with a vibrant culture.
- Benefits: Enjoy a competitive salary, bonuses, and extensive perks like discounts and health insurance.
- Other info: Hybrid working model with opportunities for travel and professional growth.
- Why this job: Make a real impact on a beloved brand while developing your career.
- Qualifications: Experience in brand management and a passion for marketing.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Soho) – Hybrid working (3 days in office)
Team: Marketing
What’s in it for you?
- Up to 20% annual bonus, based on business profit and personal performance
- Private medical insurance for yourself with BUPA
- THRIVE at BK – our internal learning platform to put you in control of your development
- Life insurance at four times base salary
- 33 days holiday (including bank holidays)
- WHOPPERCON – our annual business conference with overnight stay, dinner and dancing
- Hundreds of retail discounts from brands you want to use
- 70% off food and drink for you and up to five of your friends and family
- £1,000 referral bonus when your friends join us in management
- Stream – access your pay when you need it, not just on payday
- 10% off a national gym chain
- Cycle to Work scheme
- One paid volunteering day each year
- Free mortgage advice
- Employee Assistance Programme – confidential support whenever you need it
- Pension scheme to help build your future
The role
Burger King is growing fast. Now we’re focusing on the Republic of Ireland. This is a new role created to support and grow the brand in ROI. We already have more than 50 restaurants in the market, working with two franchise partners, and we have plans to expand further.
As Senior Brand Manager, you will lead the marketing plan for Ireland. You will shape the strategy and make sure it lands across every channel. From campaigns and product launches to in‑restaurant comms, you will be responsible for how the brand shows up day to day. You will report to the Chief Marketing Officer and work closely with teams across the business. That includes operations, supply chain, digital and finance, as well as external agencies and franchise partners. This role comes with real ownership and visibility.
What you’ll be doing
- You will take responsibility for the full marketing agenda in Ireland and make sure it delivers for the business.
- Key responsibilities include:
- Managing the end-to-end marketing plan for the Republic of Ireland
- Leading campaigns across ATL, digital, PR, social and in‑restaurant channels
- Delivering product launches and key calendar activity
- Working closely with franchise partners to drive sales and maintain brand standards
- Managing agency relationships across creative, media, PR, social and CRM
- Using customer insight to shape campaigns and improve performance
- Overseeing in‑restaurant comms, menu messaging and brand consistency
- Working cross‑functionally to bring plans to life across all touchpoints
- Monitoring performance and using data to improve results
- Keeping up to date with market trends and competitor activity
What you’ll bring
- You are an experienced marketer who is comfortable taking ownership and making decisions. You know how to bring people with you and keep things moving. You will bring:
- Experience at Brand Manager or Senior Brand Manager level
- A track record of delivering campaigns that drive commercial results
- Strong understanding of the full marketing mix
- Confidence working with stakeholders across the business, from day‑to‑day contacts through to senior leaders
- The ability to build strong relationships with franchise partners and external agencies, and get the best out of them
- Experience working cross‑functionally with teams such as operations, supply chain, digital and finance
- A clear sense of ownership and accountability for your market, with the ability to make decisions and see them through
- The ability to get into the detail when needed, but also step back and communicate clearly at a senior level
- A hands‑on approach and the confidence to lead and deliver
- Experience in the Republic of Ireland would be useful but is not essential. We are looking for someone who can apply their experience in a new market and make an impact.
The setup
This role is based in London, with three days a week in our Soho office. There will be regular travel to Ireland, around once a month as part of your role. This role offers the chance to take ownership of a key market and help shape what comes next. You will have the support of a strong team and the space to make decisions that matter.
If you are ready to take this on, get your application in!
We are a Disability Confident employer. We welcome applications from candidates of all backgrounds and experiences. If you require any adjustments or accommodations during the application or interview process, please do not hesitate to contact us. We are committed to providing a fair and accessible recruitment process for all applicants.
Senior Brand Manager - ROI - Burger King Whopper Support employer: Burger King
At Burger King, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions employee engagement and development. With a competitive benefits package including a generous annual bonus, private medical insurance, and extensive holiday allowance, we ensure our team feels valued and supported. Our commitment to growth is evident through our internal learning platform, THRIVE, and the opportunity to lead impactful marketing initiatives in a dynamic environment, all while enjoying the perks of working in the heart of London’s Soho.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - ROI - Burger King Whopper Support
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Burger King or similar brands. Attend events, join relevant groups on social media, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for your interviews by researching the company and its culture. Understand their marketing strategies and recent campaigns. This will not only help you answer questions but also show that you're genuinely interested in the role and the brand.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Senior Brand Manager role. Highlight your successes in previous campaigns and how you can bring that expertise to Burger King’s growth in Ireland.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Keep an eye on our careers page for updates and new opportunities!
We think you need these skills to ace Senior Brand Manager - ROI - Burger King Whopper Support
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your marketing achievements and any relevant campaigns you've led, especially those that drove commercial results.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the brand and how your experience can help Burger King grow in the Republic of Ireland. Be genuine and let your personality come through.
Showcase Your Cross-Functional Experience:Since this role involves working closely with various teams, make sure to mention any cross-functional projects you've been part of. We want to see how you collaborate with others to achieve common goals.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Burger King
✨Know Your Brand Inside Out
Before the interview, dive deep into Burger King's brand values, recent campaigns, and their presence in the Republic of Ireland. Being able to discuss specific marketing strategies or product launches will show your genuine interest and understanding of the brand.
✨Showcase Your Campaign Successes
Prepare to share concrete examples of successful campaigns you've led in the past. Focus on how these campaigns drove commercial results and how you used customer insights to shape them. This will demonstrate your ability to deliver impactful marketing plans.
✨Build Relationships with Stakeholders
Highlight your experience in working cross-functionally with various teams and stakeholders. Be ready to discuss how you've built strong relationships with franchise partners and external agencies, as this role requires collaboration across multiple channels.
✨Be Ready for Data-Driven Discussions
Since the role involves monitoring performance and using data to improve results, brush up on your analytical skills. Be prepared to discuss how you've used data in previous roles to inform decisions and enhance campaign effectiveness.
