At a Glance
- Tasks: Lead the marketing strategy for Burger King's growth in the Republic of Ireland.
- Company: Join a fast-growing brand with a vibrant culture in London.
- Benefits: Enjoy a competitive salary, annual bonus, and extensive perks including discounts and health insurance.
- Other info: Hybrid working model with opportunities for travel and professional development.
- Why this job: Make a real impact on brand visibility and customer engagement in a dynamic market.
- Qualifications: Proven experience as a Brand Manager with strong campaign delivery skills.
The predicted salary is between 60000 - 75000 € per year.
Location: London (Soho) - Hybrid working (3 days in office)
Team: Marketing
What's in it for you?
- Up to 20% annual bonus, based on business profit and personal performance
- Private medical insurance for yourself with BUPA
- THRIVE at BK - our internal learning platform to put you in control of your development
- Life insurance at four times base salary
- 33 days holiday (including bank holidays)
- WHOPPERCON - our annual business conference with overnight stay, dinner and dancing!
- Hundreds of retail discounts from brands you want to use
- 70% off food and drink for you and up to five of your friends and family
- £1,000 referral bonus when your friends join us in management
- Stream - access your pay when you need it, not just on payday
- 10% off a national gym chain
- Cycle to Work scheme
- One paid volunteering day each year
- Free mortgage advice
- Employee Assistance Programme - confidential support whenever you need it
- Pension scheme to help build your future
The role
Burger King is growing fast. Now we're focusing on the Republic of Ireland. This is a new role created to support and grow the brand in ROI. We already have more than 50 restaurants in the market, working with two franchise partners, and we have plans to expand further.
As Senior Brand Manager, you will lead the marketing plan for Ireland. You will shape the strategy and make sure it lands across every channel. From campaigns and product launches to in-restaurant comms, you will be responsible for how the brand shows up day to day.
You will report to the Chief Marketing Officer and work closely with teams across the business. That includes operations, supply chain, digital and finance, as well as external agencies and franchise partners. This role comes with real ownership and visibility.
What you'll be doing
You will take responsibility for the full marketing agenda in Ireland and make sure it delivers for the business. Key responsibilities include:
- Managing the end-to-end marketing plan for the Republic of Ireland
- Leading campaigns across ATL, digital, PR, social and in-restaurant channels
- Delivering product launches and key calendar activity
- Working closely with franchise partners to drive sales and maintain brand standards
- Managing agency relationships across creative, media, PR, social and CRM
- Using customer insight to shape campaigns and improve performance
- Overseeing in-restaurant comms, menu messaging and brand consistency
- Working cross-functionally to bring plans to life across all touchpoints
- Monitoring performance and using data to improve results
- Keeping up to date with market trends and competitor activity
What you'll bring
You are an experienced marketer who is comfortable taking ownership and making decisions. You know how to bring people with you and keep things moving. You will bring:
- Experience at Brand Manager or Senior Brand Manager level
- A track record of delivering campaigns that drive commercial results
- Strong understanding of the full marketing mix
- Confidence working with stakeholders across the business, from day‐to‐day contacts through to senior leaders
- The ability to build strong relationships with franchise partners and external agencies, and get the best out of them
- Experience working cross-functionally with teams such as operations, supply chain, digital and finance
- A clear sense of ownership and accountability for your market, with the ability to make decisions and see them through
- The ability to get into the detail when needed, but also step back and communicate clearly at a senior level
- A hands‐on approach and the confidence to lead and deliver
- Experience in the Republic of Ireland would be useful but is not essential. We are looking for someone who can apply their experience in a new market and make an impact.
The setup
This role is based in London, with three days a week in our Soho office aka Whopper Support. There will be regular travel to Ireland, around once a month as part of your role. This role offers the chance to take ownership of a key market and help shape what comes next. You will have the support of a strong team and the space to make decisions that matter.
If you are ready to take this on, get your application in!
We are a Disability Confident employer. We welcome applications from candidates of all backgrounds and experiences. If you require any adjustments or accommodations during the application or interview process, please do not hesitate to contact us, we are committed to providing a fair and accessible recruitment process for all applicants.
Senior Brand Manager - ROI - London employer: Burger King
At Burger King, we pride ourselves on being an exceptional employer, offering a vibrant work culture in our London Soho office with hybrid working options. Our employees enjoy a comprehensive benefits package, including a generous annual bonus, private medical insurance, and extensive holiday leave, alongside unique perks like significant discounts and opportunities for personal development through our internal learning platform. Join us to take ownership of the Senior Brand Manager role, where you will have the chance to shape marketing strategies for the Republic of Ireland while being supported by a dynamic team dedicated to your growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - ROI - London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into the company or role you're eyeing. A friendly chat can sometimes lead to a referral, which is golden!
✨Tip Number 2
Prepare for the interview by researching the company and its recent campaigns. Show us that you’re not just another candidate; demonstrate your passion for the brand and how you can contribute to its growth in the Republic of Ireland.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. We want to hear about your past successes and how you can replicate them for us at Burger King.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show us that you’re genuinely interested in the position. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Senior Brand Manager - ROI - London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in managing marketing plans and campaigns, especially those that drove commercial results. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the brand and how you can contribute to our growth in the Republic of Ireland. Be genuine and let your personality come through.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use specific examples of successful campaigns or projects you've led. We love seeing how you've made an impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Burger King
✨Know Your Brand Inside Out
Before the interview, dive deep into Burger King's brand values, recent campaigns, and their presence in the Republic of Ireland. Understanding their marketing strategy will help you articulate how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led in the past. Highlight the results and how they contributed to business growth. This will demonstrate your ability to drive commercial results, which is key for the Senior Brand Manager role.
✨Build Relationships on Paper
Since this role involves working closely with franchise partners and agencies, be ready to discuss how you've built strong relationships in previous roles. Share anecdotes that showcase your collaborative approach and ability to get the best out of stakeholders.
✨Be Ready to Discuss Market Trends
Stay updated on current market trends and competitor activities in the fast-food industry, especially in Ireland. Being able to discuss these insights during your interview will show that you're proactive and ready to make an impact in a new market.
