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- Tasks: Lead the marketing strategy for Burger King's growth in Ireland and manage impactful campaigns.
- Company: Join a recognised top employer with a vibrant culture and strong team support.
- Benefits: Enjoy a competitive salary, bonuses, private medical insurance, and 33 days holiday.
- Other info: Hybrid working model with regular travel to Ireland and opportunities for personal development.
- Why this job: Make a real impact on a beloved brand while shaping its future in a new market.
- Qualifications: Experience as a Brand Manager with a proven track record in delivering successful campaigns.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Soho) - Hybrid working (3 days in office)
Team: Marketing
What’s in it for you?
- Up to 20% annual bonus, based on business profit and personal performance
- Private medical insurance for yourself with BUPA
- THRIVE at BK – our internal learning platform to put you in control of your development
- Life insurance at four times base salary
- 33 days holiday (including bank holidays)
- WHOPPERCON - our annual business conference with overnight stay, dinner and dancing!
- Hundreds of retail discounts from brands you want to use
- 70% off food and drink for you and up to five of your friends and family
- £1,000 referral bonus when your friends join us in management
- Stream – access your pay when you need it, not just on payday
- 10% off a national gym chain
- Cycle to Work scheme
- One paid volunteering day each year
- Free mortgage advice
- Employee Assistance Programme – confidential support whenever you need it
- Pension scheme to help build your future
The role
Burger King is growing fast. Now we’re focusing on the Republic of Ireland. This is a new role created to support and grow the brand in ROI. We already have more than 50 restaurants in the market, working with two franchise partners, and we have plans to expand further. As Senior Brand Manager, you will lead the marketing plan for Ireland. You will shape the strategy and make sure it lands across every channel. From campaigns and product launches to in-restaurant comms, you will be responsible for how the brand shows up day to day. You will report to the Chief Marketing Officer and work closely with teams across the business. That includes operations, supply chain, digital and finance, as well as external agencies and franchise partners. This role comes with real ownership and visibility.
What you’ll be doing
You will take responsibility for the full marketing agenda in Ireland and make sure it delivers for the business. Key responsibilities include:
- Managing the end-to-end marketing plan for the Republic of Ireland
- Leading campaigns across ATL, digital, PR, social and in-restaurant channels
- Delivering product launches and key calendar activity
- Working closely with franchise partners to drive sales and maintain brand standards
- Managing agency relationships across creative, media, PR, social and CRM
- Using customer insight to shape campaigns and improve performance
- Overseeing in-restaurant comms, menu messaging and brand consistency
- Working cross-functionally to bring plans to life across all touchpoints
- Monitoring performance and using data to improve results
- Keeping up to date with market trends and competitor activity
What you’ll bring
You are an experienced marketer who is comfortable taking ownership and making decisions. You know how to bring people with you and keep things moving. You will bring:
- Experience at Brand Manager or Senior Brand Manager level
- A track record of delivering campaigns that drive commercial results
- Strong understanding of the full marketing mix
- Confidence working with stakeholders across the business, from day-to-day contacts through to senior leaders
- The ability to build strong relationships with franchise partners and external agencies, and get the best out of them
- Experience working cross-functionally with teams such as operations, supply chain, digital and finance
- A clear sense of ownership and accountability for your market, with the ability to make decisions and see them through
- The ability to get into the detail when needed, but also step back and communicate clearly at a senior level
- A hands-on approach and the confidence to lead and deliver
- Experience in the Republic of Ireland would be useful but is not essential. We are looking for someone who can apply their experience in a new market and make an impact.
The setup
This role is based in London, with three days a week in our Soho office aka Whopper Support. There will be regular travel to Ireland, around once a month as part of your role. This role offers the chance to take ownership of a key market and help shape what comes next. You will have the support of a strong team and the space to make decisions that matter.
If you are ready to take this on, get your application in!
We are a Disability Confident employer. We welcome applications from candidates of all backgrounds and experiences. If you require any adjustments or accommodations during the application or interview process, please do not hesitate to contact us, we are committed to providing a fair and accessible recruitment process for all applicants.
Senior Brand Manager - ROI - Burger King Whopper Support in London employer: Burger King
Contact Detail:
Burger King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - ROI - Burger King Whopper Support in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Burger King or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Burger King's recent campaigns and their impact in the Republic of Ireland. Show us you’re not just another candidate but someone who’s genuinely interested in making a difference.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. We want to hear how you can take ownership and drive results, so make it clear and confident.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Senior Brand Manager - ROI - Burger King Whopper Support in London
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Burger King and the Whopper shine through! We want to see how you connect with our brand and what makes you excited about this role.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and marketing. Use specific examples that demonstrate your ability to drive campaigns and work cross-functionally, as these are key for us in this role.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Avoid jargon and focus on what really matters!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Burger King
✨Know Your Brand Inside Out
Before the interview, dive deep into Burger King's brand values, recent campaigns, and their presence in the Republic of Ireland. Understanding their marketing strategies and how they resonate with local consumers will show your genuine interest and help you discuss how you can contribute to their growth.
✨Prepare for Cross-Functional Questions
Since this role involves working closely with various teams, be ready to discuss your experience collaborating with operations, supply chain, and finance. Think of specific examples where you successfully led cross-functional projects and how you navigated challenges to achieve results.
✨Showcase Your Campaign Successes
Bring concrete examples of past campaigns you've managed that delivered commercial results. Be prepared to discuss the strategy behind them, the metrics you used to measure success, and how you adapted based on performance data. This will demonstrate your ability to drive results in a similar role.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company's future plans in Ireland or how they measure the success of their marketing initiatives. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.