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- Tasks: Lead the marketing strategy for Burger King's growth in the Republic of Ireland.
- Company: Join a fast-growing brand with a vibrant culture and exciting opportunities.
- Benefits: Enjoy a competitive salary, annual bonus, private medical insurance, and 33 days holiday.
- Other info: Hybrid working model with regular travel to Ireland and a supportive team environment.
- Why this job: Make a real impact on brand visibility and marketing success in a new market.
- Qualifications: Experience as a Brand Manager with a track record of successful campaigns.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Soho) – Hybrid working (3 days in office)
Team: Marketing
What’s in it for you?
- Up to 20% annual bonus, based on business profit and personal performance
- Private medical insurance for yourself with BUPA
- THRIVE at BK – our internal learning platform to put you in control of your development
- Life insurance at four times base salary
- 33 days holiday (including bank holidays)
- WHOPPERCON – our annual business conference with overnight stay, dinner and dancing
- Hundreds of retail discounts from brands you want to use
- 70% off food and drink for you and up to five of your friends and family
- £1,000 referral bonus when your friends join us in management
- Stream – access your pay when you need it, not just on payday
- 10% off a national gym chain
- Cycle to Work scheme
- One paid volunteering day each year
- Free mortgage advice
- Employee Assistance Programme – confidential support whenever you need it
- Pension scheme to help build your future
The role
Burger King is growing fast. Now we’re focusing on the Republic of Ireland. This is a new role created to support and grow the brand in ROI. We already have more than 50 restaurants in the market, working with two franchise partners, and we have plans to expand further. As Senior Brand Manager, you will lead the marketing plan for Ireland. You will shape the strategy and make sure it lands across every channel. From campaigns and product launches to in‑restaurant comms, you will be responsible for how the brand shows up day to day. You will report to the Chief Marketing Officer and work closely with teams across the business. That includes operations, supply chain, digital and finance, as well as external agencies and franchise partners. This role comes with real ownership and visibility.
What You’ll Be Doing
You will take responsibility for the full marketing agenda in Ireland and make sure it delivers for the business.
Key Responsibilities Include:
- Managing the end‑to‑end marketing plan for the Republic of Ireland
- Leading campaigns across ATL, digital, PR, social and in‑restaurant channels
- Delivering product launches and key calendar activity
- Working closely with franchise partners to drive sales and maintain brand standards
- Managing agency relationships across creative, media, PR, social and CRM
- Using customer insight to shape campaigns and improve performance
- Overseeing in‑restaurant comms, menu messaging and brand consistency
- Working cross‑functionally to bring plans to life across all touchpoints
- Monitoring performance and using data to improve results
- Keeping up to date with market trends and competitor activity
What you’ll bring
- Experience at Brand Manager or Senior Brand Manager level
- A track record of delivering campaigns that drive commercial results
- Strong understanding of the full marketing mix
- Confidence working with stakeholders across the business, from day‑to‑day contacts through to senior leaders
- The ability to build strong relationships with franchise partners and external agencies, and get the best out of them
- Experience working cross‑functionally with teams such as operations, supply chain, digital and finance
- A clear sense of ownership and accountability for your market, with the ability to make decisions and see them through
- The ability to get into the detail when needed, but also step back and communicate clearly at a senior level
- A hands‑on approach and the confidence to lead and deliver
- Experience in the Republic of Ireland would be useful but is not essential. We are looking for someone who can apply their experience in a new market and make an impact.
The setup
This role is based in London, with three days a week in our Soho office aka Whopper Support. There will be regular travel to Ireland, around once a month as part of your role. This role offers the chance to take ownership of a key market and help shape what comes next. You will have the support of a strong team and the space to make decisions that matter.
If you are ready to take this on, get your application in!
We are a Disability Confident employer. We welcome applications from candidates of all backgrounds and experiences. If you require any adjustments or accommodations during the application or interview process, please do not hesitate to contact us, we are committed to providing a fair and accessible recruitment process for all applicants.
Senior Brand Manager - ROI employer: BURGER KING UK
Contact Detail:
BURGER KING UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - ROI
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Burger King or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Burger King's recent campaigns and their impact in the Republic of Ireland. Show us you’re not just another candidate but someone who’s genuinely interested in making a difference.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. We want to hear about your past successes and how you can bring that magic to our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Burger King family!
We think you need these skills to ace Senior Brand Manager - ROI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in managing marketing plans and campaigns, especially those that drove commercial results. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes and how they relate to the responsibilities listed in the job description. Let us know why you’re excited about joining our team!
Showcase Your Stakeholder Management Skills: In your application, emphasise your ability to work with various stakeholders, from day-to-day contacts to senior leaders. We value strong relationships, so share any relevant experiences that demonstrate your collaborative approach and how you’ve driven results through teamwork.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Burger King family. Don’t miss out on this opportunity!
How to prepare for a job interview at BURGER KING UK
✨Know Your Brand Inside Out
Before the interview, dive deep into Burger King's brand values, recent campaigns, and their presence in the Republic of Ireland. Understanding how they position themselves in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led in the past. Highlight the strategies you used, the results achieved, and how they can translate to driving sales and brand awareness for Burger King in Ireland.
✨Build Relationships on Paper
Since this role involves working closely with franchise partners and agencies, be ready to discuss how you've built and maintained strong relationships in previous roles. Share anecdotes that demonstrate your ability to collaborate effectively across teams.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to marketing success. Be prepared to discuss how you've used data to inform your decisions and improve campaign performance, as this will resonate well with the data-driven culture at Burger King.