At a Glance
- Tasks: Lead strategic marketing initiatives in the Energy sector and create engaging campaigns.
- Company: Join a leading company in the Energy sector with a focus on innovation.
- Benefits: Enjoy a competitive salary, pension, healthcare, and flexible benefits.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Make an impact in a dynamic industry while developing your marketing skills.
- Qualifications: B2B marketing experience in Energy or technical environments is essential.
The predicted salary is between 45000 - 55000 £ per year.
Location: UK based - flexible on location
Package: Competitive salary + Up to 12% Pension, Health Care, and other Flexible benefits
Do you have B2B marketing experience within the Energy sector, ideally within Testing, Inspection and Certification (TIC) or a similar technical environment? If yes, we’d love to hear from you!
Role Purpose: The Senior Marketing Executive will act as a strategic marketing partner to our Energy business, working closely with the Head of Marketing and senior Business Unit stakeholders to shape and deliver marketing plans aligned to commercial priorities. With a strong understanding of the Energy sector and its evolving market landscape, you will develop targeted marketing activity that builds brand awareness, generates demand, strengthens client engagement and positions Bureau Veritas as a trusted partner across both traditional and emerging energy markets. The role will combine strategic thinking with hands-on delivery, translating complex technical services into clear, engaging campaigns that support business growth and future pipeline.
Main Duties and Responsibilities:
- Working directly with the Head of Marketing and senior stakeholders, including commercial, operational, and technical, to strategically create marketing plans, deliver the activities and campaigns based on agreed direction, and challenge where necessary.
- To integrate into the identified business areas and develop an understanding of their operation and business processes.
- To understand lead generation requirements including opportunities, conversion rates etc., set KPI's and measure.
- Agreed BU priorities with the Head of Marketing and BU Leaders.
- Utilise the marketing channel mix and campaign approach to maximise opportunities for the Business Units for lead generation and brand awareness.
- Ensuring all campaign activity is briefed internally to engage the sales and operational staff to deliver.
- Build web pages via Drupal, maximising SEO content to support being found on page 1 of Google.
- Working with the sales team on data capture and accuracy.
- Creation of appropriate marketing collateral to support the sales team and business priorities.
- Ensure the brand is represented correctly both internally and externally at all events.
- Exhibition and event coordination / management - planning through execution and follow-up activity / ROI analysis.
- Support the Head of Marketing with marketing intelligence requirements through competitor research & use of AI tools.
- Create a portfolio of case studies and testimonials.
- Supporting the development of new initiatives to grow the pipeline.
- Utilise the LTS (Lead to Succeed) internal incentive scheme to support business requirements.
- Creation of opportunities to promote the business area internally using available resources e.g., Town Halls.
- Manage Stakeholders to ensure they are engaged in the plans and understand priorities and performance of your role.
- Monitor campaign effectiveness and provide recommendations for continuous improvement.
- Translate complex technical topics into clear, engaging and commercially relevant messaging.
- Advise business leaders on marketing opportunities, market trends, and customer engagement activities.
- Challenge work not aligned to agreed priorities.
- Working with the external PR agency to deliver content which can be used across all marketing channels.
- Leads complex and cross-BU campaigns.
- Where needed approvers briefs and core messaging.
- Prepares and presents commercial marketing performance to senior leaders.
Experience & Skills Required:
- Experience marketing within the Energy sector, ideally within Testing, Inspection and Certification (TIC) or a similar technical, compliance or assurance-led environment.
- Proven B2B marketing experience, ideally within a technical or complex business environment.
- Experience developing and delivering integrated marketing campaigns that support lead generation, brand awareness and commercial objectives.
- Strong commercial awareness and strategic thinking.
- Excellent stakeholder management and influencing skills, with confidence working with senior leaders, sales and technical teams.
- Ability to translate complex technical topics into clear, engaging and commercially relevant messaging.
- Experience monitoring campaign performance, KPIs and ROI to inform future activity.
- Strong written communication and content creation skills.
- Highly organised, with strong attention to detail and the ability to manage competing priorities.
- Understanding of Salesforce, Drupal, Pardot, Canva, Adobe Creative Suite and LinkedIn Campaign Manager.
Senior Marketing Lead - Energy in Aberdeen employer: Bureau Veritas
Bureau Veritas is an exceptional employer that offers a dynamic and supportive work environment in Perth, where you can broaden your career in property and development advisory. With a strong focus on employee growth, flexible working arrangements, and unique benefits like BV4me Days and access to mental health support, you will have the opportunity to lead meaningful projects while collaborating with a close-knit team of professionals. Join us to make a lasting impact on urban development and enjoy a rewarding career path within a global organisation committed to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Lead - Energy in Aberdeen
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bureau Veritas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bureau Veritas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bureau Veritas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bureau Veritas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Lead - Energy in Aberdeen
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bureau Veritas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bureau Veritas:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bureau Veritas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bureau Veritas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bureau Veritas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bureau Veritas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
