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- Tasks: Lead social media strategies and manage a dynamic team to create engaging content.
- Company: Join Burberry, a luxury fashion brand known for its innovative marketing and rich heritage.
- Benefits: Enjoy a collaborative work environment, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of social media trends and make a real impact on brand engagement.
- Qualifications: Extensive experience in social media management and a degree-level education required.
- Other info: This role is based in London and offers a chance to work with global teams.
The predicted salary is between 48000 - 72000 £ per year.
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Senior Social Media Manager
Department: MARKETING & VISUAL MERCHANDISING
City: London
Location: GB
INTRODUCTION
JOB PURPOSE
Burberry is looking for an experienced Senior Social Media Manager to join the Marketing team. You will be a pivotal leader of the wider Social Media team with proven track record of exceptional knowledge and understanding of the Social Media landscape – including content ideation & optimisation, publishing algorithms, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, collaboration, understanding of the latest technologies impacting key global platforms to deliver proven results. You will manage the day-to-day implementation of our channel strategies, with a focus on emboldening our defined Social KPIs.
RESPONSIBILITIES
- Lead day-to-day social platform management, working collaboratively to deliver best-in-class strategies; manage and develop the organic social team, build strong matrix team relationships, and support the Social Media Director on brand and business social strategy and implementation.
- Oversee all elements of briefing, ensuring content is fit for purpose and aligned to channel requirements driving a flawless execution to deliver broader team and functional goals.
- Partner closely with the Senior PM to ensure timely project delivery while nurturing and leading the relationship with the brand creative team alongside the Social AD to develop big, cut-through ideas for innovative social-first campaigns.
- Alongside the team, build world-class, insight-led social campaigns that drive reach and engagement, support reporting and KPI effectiveness, and oversee content planning, delivery, execution, and community engagement to ensure best practices and flawless execution.
- Drive and support APAC teams in executing global/regional strategies and content localisation.
- Work with a broad range of social tools to deliver and analyse campaigns, while building deep relationships with social platforms to identify new opportunities and develop innovative activations ahead of competitors.
- Work closely and collaboratively across the social media and wider marketing teams, including Digital teams, VIP, PR, events and content teams to champion social-first ideas and execute activations, events and strategies.
- Manage our external agency relationships, ensuring they are fit for purpose, reviewed regularly and renewals or transitions are timely executed without disrupting business needs.
- Insatiable appetite to hit targets by monitoring performance, recommending improvements, and finding new ways to engage customers and drive awareness, conversation, and affinity to Burberry.
- Track spend against social budgets, working with Production to ensure projects are in line with forecasts.
PERSONAL PROFILE
- Extensive experience growing and managing social brand channels at scale with expert knowledge of all Western & Eastern social media platforms.
- A strategic and analytical thinker who interprets data into actionable insights, combined with a creative thinker who generates original, highly shareable social ideas and an innate understanding of Social First content.
- Understanding of the Paid Social Media landscape, strong work ethic, willingness to learn, and enthusiasm.
- Highly organised, managing multiple campaigns/projects, with natural communication skills to confidently create and present social campaigns and manage key stakeholders.
- Ability to interpret, prioritise, and deliver actions with sharp attention to detail, working under pressure in fast-paced environments, with experience in fashion and culture and degree-level education.
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Job Segment: Social Media, Marketing Manager, Merchandising, Media, Manager, Marketing, Retail, Management
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Senior Social Media Manager employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Familiarise yourself with Burberry's current social media presence and campaigns. Understanding their brand voice and recent initiatives will help you tailor your approach and demonstrate your knowledge during any discussions.
✨Tip Number 2
Network with professionals in the fashion and social media industries. Attend relevant events or engage on platforms like LinkedIn to connect with current or former Burberry employees, which could provide valuable insights and potentially a referral.
✨Tip Number 3
Showcase your expertise by creating a portfolio of successful social media campaigns you've managed. Highlight metrics that demonstrate your ability to drive engagement and reach, as this aligns with the role's focus on performance and results.
✨Tip Number 4
Stay updated on the latest trends and technologies in social media. Being able to discuss innovative strategies and tools during interviews will position you as a forward-thinking candidate who can contribute to Burberry's competitive edge.
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing social media channels, particularly in the fashion industry. Include specific metrics and achievements that demonstrate your success in growing brand presence and engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of Burberry's brand values. Mention specific campaigns or strategies you've implemented in the past that align with the role's responsibilities.
Showcase Your Knowledge: In your application, reference your familiarity with both Western and Eastern social media platforms. Discuss any innovative campaigns you've led and how you used data to drive decisions and improve performance.
Highlight Collaboration Skills: Emphasise your ability to work collaboratively across teams. Provide examples of how you've partnered with creative teams or external agencies to deliver successful social media campaigns.
How to prepare for a job interview at Burberry
✨Showcase Your Social Media Expertise
Be prepared to discuss your extensive experience with various social media platforms. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your deep understanding of the social media landscape.
✨Prepare for Data-Driven Discussions
Since the role requires a strategic and analytical mindset, be ready to interpret data and share actionable insights from past campaigns. Bring examples of how you've used analytics to drive engagement and improve performance.
✨Demonstrate Creative Thinking
Think of innovative social-first ideas that could align with Burberry's brand. Prepare to present these concepts during the interview, showcasing your ability to generate original content that resonates with audiences.
✨Emphasise Collaboration Skills
The role involves working closely with various teams and external agencies. Be ready to discuss your experience in managing relationships and collaborating on projects, highlighting your communication skills and ability to work under pressure.