At a Glance
- Tasks: Drive customer insights to influence key business decisions and enhance client experiences.
- Company: Join Burberry, a creative luxury brand committed to sustainability and community impact.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Mentorship opportunities and a dynamic environment focused on creativity and collaboration.
- Why this job: Shape the future of luxury by leveraging data to drive innovation and customer satisfaction.
- Qualifications: Experience in customer insights, analytics, and CRM platforms; strong analytical and communication skills.
The predicted salary is between 60000 - 80000 € per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
As Senior Manager, you will drive a holistic, insight-led view of the customer, influencing key decisions across product, merchandising, marketing, and retail. Acting as a strategic partner to senior stakeholders, you’ll embed a customer-centric mindset and ensure data drives decision-making across the business. You’ll lead the creation of a single source of truth for customer performance, owning global KPI frameworks and delivering insights that unlock growth, retention, and exceptional client experiences.
RESPONSIBILITIES
- Build a comprehensive global view of customers using transactional and Voice of Customer data (NPS, Mystery Shopping, etc.)
- Analyse behaviour, segmentation, and lifetime value to identify growth opportunities
- Deliver insight-driven recommendations that influence senior leadership decisions
- Lead executive-level reporting on customer metrics for the CEO and Executive Committee
- Develop real-time dashboards and reporting frameworks for cross-functional teams
- Conduct deep-dive analyses into high-value and high-potential customer segments
- Champion data literacy across global and regional teams
- Own and evolve Tableau-based reporting for retail and leadership teams
- Partner with Tech and Data teams to ensure data quality, governance, and compliance
- Drive the evolution of CRM and MarTech capabilities
- Oversee CRM roadmap delivery and future analytics capabilities
- Ensure full compliance with GDPR and global privacy standards
- Act as a trusted advisor to senior stakeholders across Retail, Digital, and Marketing
- Partner with regional teams to embed insights into local decisions and strategies
- Mentor and develop team members while shaping the future of the insights function
- Collaborate globally to ensure consistent measurement and reporting standards
PERSONAL PROFILE
- Strong experience in customer insights/analytics within retail or luxury environments
- Advanced analytical capability, including segmentation, modelling, and large dataset analysis
- Experience with CRM platforms (e.g. Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker)
- Strong understanding of omnichannel measurement and attribution
- Proven ability to translate complex data into clear, compelling business narratives
- Experience leading teams and influencing senior stakeholders
- A customer-obsessed mindset with deep appreciation for luxury client expectations
- Excellent communication and presentation skills
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Senior Manager, Customer Insights & Analytics employer: Burberry
At Burberry, we pride ourselves on being an exceptional employer that fosters creativity and inclusivity in the heart of London. Our vibrant work culture encourages collaboration and innovation, providing ample opportunities for professional growth and development within the luxury retail sector. With a commitment to sustainability and community engagement, we empower our employees to make a meaningful impact while enjoying a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Customer Insights & Analytics
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burberry. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Burberry's values and recent projects. Show us how your experience aligns with their mission of creativity and sustainability – it’ll make you stand out!
✨Tip Number 3
Practice your storytelling skills. When discussing your past experiences, frame them in a way that highlights your customer-centric mindset and analytical prowess. We love a good narrative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Burberry family.
We think you need these skills to ace Senior Manager, Customer Insights & Analytics
Some tips for your application 🫡
Show Your Passion for Customer Insights:When writing your application, let your enthusiasm for customer insights shine through. We want to see how your experience aligns with our mission of unlocking creativity and driving customer-centric decisions.
Be Data-Driven:Make sure to highlight your analytical skills and experience with data. We love candidates who can turn complex datasets into actionable insights, so share specific examples of how you've done this in the past.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Senior Manager role. We appreciate when candidates show they understand our values and how they fit into our vision.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Burberry
✨Know Your Customer Insights
Make sure you brush up on the latest trends in customer insights and analytics, especially within the retail or luxury sectors. Be prepared to discuss how you've used data to drive decisions in previous roles, and think of specific examples that showcase your analytical skills.
✨Showcase Your Strategic Mindset
Burberry is looking for someone who can influence senior stakeholders. Prepare to talk about how you've successfully partnered with leadership in the past. Think about times when your insights led to significant business changes or improvements, and be ready to share those stories.
✨Demonstrate Data Literacy
Since this role involves championing data literacy, be ready to explain complex data concepts in simple terms. Practice translating data findings into actionable insights that can impact business strategies. This will show that you can communicate effectively with both technical and non-technical teams.
✨Prepare for Executive-Level Reporting
As you'll be leading executive-level reporting, it’s crucial to understand what metrics matter most to senior leadership. Familiarise yourself with key performance indicators relevant to customer insights and think about how you would present these in a compelling way during the interview.
