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- Tasks: Lead media planning across key markets and manage agency relationships.
- Company: Join Burberry, a luxury brand known for its iconic fashion and innovative marketing.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a creative team shaping global media strategies in a prestigious brand.
- Qualifications: 3-4 years in media planning; luxury experience is a plus.
- Other info: This is a 12-month fixed-term contract based in London.
The predicted salary is between 36000 - 60000 £ per year.
Burberry is looking for a skilled Media Planning and Buying Coordinator to join the Marketing team. Within this position you will ensure robust execution of media plans in key markets; UK, US, France and Italy.
RESPONSIBILITIES
- Media Planning: Based in the centralised media team in London, the Media Coordinator (US & Europe) is the day-to-day lead for media plans across US, UK, France and Italy. Defines the localisation of the global media strategy for upper funnel activity, in partnership with our regional marketing teams. Creation of best-in-class inspiration media plans across hero campaign moments and always-on commercial moments throughout the year, supporting both product launches and key categories. Delivers market-leading performance against set inspiration objectives and KPIs. Ensure an integrated media strategy across our direct buys (offline and online) and Performance Media in each region.
- External Communications: Day-to-day lead for regional agency management across US, UK, France and Italy in close collaboration with the global media agency based in London. Manage and grow relationships with key external publishers and partners.
- Internal Cross Channel Collaboration: Liaise with the internal creative media team on a daily basis to ensure smooth end-to-end delivery of assets across all media bookings, inclusive of management of timelines and delivery dates. Collaborate with the performance media team to align on full funnel strategy in-market and channel priorities, in particular with local platforms.
- Regional Budget Management: Monitor all budgets across US, UK, France and Italy, to ensure media plans are correctly budgeted for. Oversee all media contract negotiations in respective markets. Ensure a smooth and robust financial process in collaboration with both global and local finance teams.
PERSONAL PROFILE
Minimum 3-4 years media planning & buying experience at brand or media agency (or equivalent). Experience working in luxury category preferred. Experience in relevant markets preferred.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Media Planning and Buying Coordinator - 12 month FTC employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planning and Buying Coordinator - 12 month FTC
✨Tip Number 1
Familiarise yourself with Burberry's brand values and marketing strategies. Understanding their luxury positioning and how they approach media planning will help you align your experience with their expectations during interviews.
✨Tip Number 2
Network with professionals in the media planning and buying industry, especially those who have experience in luxury brands. Attend industry events or join relevant online forums to gain insights and potentially get referrals.
✨Tip Number 3
Stay updated on the latest trends in media planning and buying, particularly in the markets relevant to this role (US, UK, France, and Italy). Being knowledgeable about current practices can give you an edge in discussions with the hiring team.
✨Tip Number 4
Prepare specific examples from your past experience that demonstrate your ability to manage media plans and budgets effectively. Highlight any successful campaigns you've worked on, especially in the luxury sector, to showcase your expertise.
We think you need these skills to ace Media Planning and Buying Coordinator - 12 month FTC
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Media Planning and Buying Coordinator position at Burberry. Understand the key responsibilities and required skills, especially focusing on media planning, agency management, and budget oversight.
Tailor Your CV: Customise your CV to highlight relevant experience in media planning and buying, particularly in luxury markets if applicable. Emphasise any specific achievements or projects that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for media planning and your understanding of Burberry's brand. Mention how your previous experience aligns with their needs, particularly in managing media strategies across multiple regions.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial for a role in media planning and buying.
How to prepare for a job interview at Burberry
✨Know Your Media Landscape
Familiarise yourself with the media landscape in the UK, US, France, and Italy. Understand the key players, trends, and challenges in these markets, as this knowledge will demonstrate your readiness to take on the role.
✨Showcase Your Experience
Prepare to discuss your previous media planning and buying experiences in detail. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved, especially in the luxury sector if applicable.
✨Emphasise Collaboration Skills
Since the role involves liaising with various teams and external partners, be ready to share examples of how you've successfully collaborated in the past. This could include working with creative teams or managing agency relationships.
✨Prepare Questions
Have insightful questions ready for your interviewers about Burberry's media strategy and future plans. This shows your genuine interest in the company and the role, and it can help you assess if it's the right fit for you.
