At a Glance
- Tasks: Drive customer insights and analytics to influence key business decisions.
- Company: Join a leading luxury brand with a focus on customer experience.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Opportunity to mentor and develop a talented team.
- Why this job: Shape the future of customer insights in a prestigious retail setting.
- Qualifications: Experience in customer analytics and strong leadership skills required.
The predicted salary is between 70000 - 90000 € per year.
As Senior Manager, you will drive a holistic, insight-led view of the customer, influencing key decisions across product, merchandising, marketing, and retail. Acting as a strategic partner to senior stakeholders, you’ll embed a customer-centric mindset and ensure data drives decision-making across the business. You’ll lead the creation of a single source of truth for customer performance, owning global KPI frameworks and delivering insights that unlock growth, retention, and exceptional client experiences.
RESPONSIBILITIES
- Build a comprehensive global view of customers using transactional and Voice of Customer data (NPS, Mystery Shopping, etc.)
- Analyse behaviour, segmentation, and lifetime value to identify growth opportunities
- Deliver insight-driven recommendations that influence senior leadership decisions
- Lead executive-level reporting on customer metrics for the CEO and Executive Committee
- Develop real-time dashboards and reporting frameworks for cross-functional teams
- Conduct deep-dive analyses into high-value and high-potential customer segments
- Champion data literacy across global and regional teams
- Own and evolve Tableau-based reporting for retail and leadership teams
- Partner with Tech and Data teams to ensure data quality, governance, and compliance
- Drive the evolution of CRM and MarTech capabilities
- Oversee CRM roadmap delivery and future analytics capabilities
- Ensure full compliance with GDPR and global privacy standards
- Act as a trusted advisor to senior stakeholders across Retail, Digital, and Marketing
- Partner with regional teams to embed insights into local decisions and strategies
- Mentor and develop team members while shaping the future of the insights function
- Collaborate globally to ensure consistent measurement and reporting standards
PERSONAL PROFILE
- Strong experience in customer insights/analytics within retail or luxury environments
- Advanced analytical capability, including segmentation, modelling, and large dataset analysis
- Experience with CRM platforms (e.g. Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker)
- Strong understanding of omnichannel measurement and attribution
- Proven ability to translate complex data into clear, compelling business narratives
- Experience leading teams and influencing senior stakeholders
- A customer-obsessed mindset with deep appreciation for luxury client expectations
- Excellent communication and presentation skills
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Senior Manager, Customer Insights & Analytics in London employer: Burberry
At Burberry, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions creativity and innovation in the heart of London. Our commitment to employee growth is evident through tailored development programmes and mentorship opportunities, ensuring that every team member can thrive in their career. With a focus on customer-centric insights and analytics, you will play a pivotal role in shaping strategies that drive our luxury brand forward, all while enjoying the unique advantages of working in one of the world's most iconic cities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Customer Insights & Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Manager role.
✨Tip Number 2
Prepare for those interviews by practising common questions and scenarios related to customer insights and analytics. We recommend doing mock interviews with friends or mentors to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive decisions in previous roles. We want to see how you can translate complex data into actionable insights that influence senior leadership.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Manager, Customer Insights & Analytics in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Manager, Customer Insights & Analytics. Highlight your experience in customer insights and analytics, especially in retail or luxury environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer insights and how you can drive data-led decisions. Be sure to mention specific examples of how you've influenced senior leadership in the past.
Showcase Your Analytical Skills:We love data, so make sure to highlight your analytical capabilities. Discuss your experience with CRM platforms and BI tools like Tableau or Power BI. Let us know how you've used data to create compelling narratives that drive business decisions.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Burberry
✨Know Your Customer Insights
Make sure you dive deep into customer insights and analytics before the interview. Familiarise yourself with the latest trends in retail and luxury environments, and be ready to discuss how you've used data to influence decisions in your previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities during the interview. Bring examples of how you've segmented data or created models that led to actionable insights. Being able to translate complex data into clear narratives will impress your interviewers.
✨Familiarise Yourself with Tools
Since the role involves using CRM platforms and BI tools like Tableau, make sure you're comfortable discussing your experience with these technologies. If you’ve worked on any specific projects using these tools, be ready to share those stories.
✨Engage with Stakeholders
Think about how you've influenced senior stakeholders in the past. Be prepared to talk about your approach to building relationships and how you’ve embedded a customer-centric mindset within teams. This will show that you can be a strategic partner in the new role.
