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For Companies At a Glance
- Tasks: Lead customer insights and analytics to enhance luxury client experiences.
- Company: Join Burberry, a creative force in sustainable luxury since 1856.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of luxury retail with data-driven strategies and insights.
- Qualifications: Experience in retail analytics, CRM platforms, and strong communication skills.
- Other info: Dynamic environment fostering creativity and collaboration across teams.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
PURPOSE
As the Customer Analytics Manager, you will lead the charge in developing a holistic, insight‑driven view of our customers. Your work will directly influence product, merchandising, marketing, and retail strategies—elevating the luxury client experience and supporting long‑term, sustainable growth. You’ll collaborate cross‑functionally across Retail, Digital, Merchandising, Marketing, and regional Customer teams to embed customer‑centric thinking throughout the organisation.
RESPONSIBILITIES
- Customer Insights & Analytics
- Build a comprehensive global customer view using transactional data and Voice‑of‑Customer insights (NPS, Mystery Shopping, focus groups).
- Analyse customer behaviour, segmentation, lifetime value, and journey patterns to identify opportunities.
- Provide strategic recommendations that shape key business decisions.
- Define, track, and report on client KPIs—supporting acquisition and retention strategies.
- Lead executive‑level reporting on Client Metrics and Voice of Customer for the CEO and Executive Committee.
- Conduct deep dives on high‑value or high‑potential client segments.
- Develop and maintain real‑time dashboards and reporting frameworks for cross‑functional teams.
- Support regional teams with tools and solutions to power their day‑to‑day analytics needs.
- Champion a culture of data literacy across the business.
- Own and evolve Tableau‑based reporting for retail teams (from leadership to client advisors).
- Partner with IT and Data teams to ensure data quality, accuracy, and governance—supporting deduplication and reassignment processes.
- Drive CRM and MarTech platform evolution in partnership with Tech and Digital Product teams.
- Oversee delivery of CRM roadmap initiatives and plan future capabilities.
- Ensure compliance with GDPR and global privacy standards.
- Retail Dashboard: Partner with Strategy and Retail Performance to develop the customer section of the Retail Dashboard.
- CBDT Project: Collaborate with the China Regional team to support data management, reporting, and 1:1 CRM processes post‑CBDT implementation.
PERSON PROFILE
- Experience in a retail environment with a focus on customer data and insights.
- Proven strength in analytics and managing large, complex datasets.
- Expertise in customer segmentation, analytics, and modelling.
- Understanding of omnichannel attribution and measurement frameworks.
- Experience with CRM platforms (e.g., Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker).
- Experience managing teams in a CRM or analytics setting.
- Strong strategic thinking and ability to turn data into compelling stories.
- Excellent communication skills and confidence engaging senior leadership.
- Customer‑obsessed mindset with deep understanding of luxury client expectations.
- Collaborative, proactive, and comfortable in a fast‑moving environment.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Customer Analytics Manager in London employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Analytics Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burberry. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Burberry's values and recent projects. Show us you’re not just another candidate; demonstrate your passion for creativity and sustainability!
✨Tip Number 3
Practice your storytelling skills. We want to hear how your past experiences have shaped your customer-centric mindset and how you can elevate the luxury client experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Customer Analytics Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Analytics Manager role. Highlight your experience with customer data, analytics, and any relevant tools like Tableau or CRM platforms. We want to see how your skills align with what Burberry is looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer insights and how you can contribute to Burberry's mission. Be sure to mention specific examples of your past work that relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role is all about analytics, make sure to showcase your analytical skills in your application. Include any projects where you've used data to drive decisions or improve customer experiences. We love seeing how you turn data into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the Burberry team!
How to prepare for a job interview at Burberry
✨Know Your Data
As a Customer Analytics Manager, you'll be expected to have a strong grasp of customer data and insights. Before the interview, brush up on your knowledge of customer segmentation, analytics, and modelling. Be ready to discuss how you've used data to influence business decisions in the past.
✨Showcase Your Storytelling Skills
It's not just about numbers; it's about turning data into compelling narratives. Prepare examples of how you've communicated complex insights to senior leadership. Practice explaining your thought process clearly and concisely, as this will demonstrate your strategic thinking abilities.
✨Familiarise Yourself with Tools
Burberry values expertise in CRM platforms and BI tools like Tableau. Make sure you can talk confidently about your experience with these technologies. If possible, bring examples of dashboards or reports you've created to showcase your technical skills.
✨Emphasise Collaboration
This role requires cross-functional collaboration, so be prepared to discuss your experience working with different teams. Highlight instances where you've partnered with IT, marketing, or retail teams to achieve common goals. Show that you're proactive and comfortable in a fast-paced environment.
