At a Glance
- Tasks: Drive customer insights and analytics to influence key business decisions.
- Company: Join Burberry, a leading luxury brand committed to creativity and sustainability.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on mentorship and career development.
- Why this job: Shape the future of luxury by leveraging data to enhance customer experiences.
- Qualifications: Experience in customer insights, analytics, and strong analytical skills required.
The predicted salary is between 70000 - 90000 £ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Job Purpose
As Senior Manager, you will drive a holistic, insight-led view of the customer, influencing key decisions across product, merchandising, marketing, and retail. Acting as a strategic partner to senior stakeholders, you'll embed a customer‑centric mindset and ensure data drives decision‑making across the business. You'll lead the creation of a single source of truth for customer performance, owning global KPI frameworks and delivering insights that unlock growth, retention, and exceptional client experiences.
Responsibilities
- Customer Insights & Analytics
- Build a comprehensive global view of customers using transactional and Voice of Customer data (NPS, Mystery Shopping, etc.)
- Analyse behaviour, segmentation, and lifetime value to identify growth opportunities
- Deliver insight‑driven recommendations that influence senior leadership decisions
- Lead executive‑level reporting on customer metrics for the CEO and Executive Committee
- Develop real‑time dashboards and reporting frameworks for cross‑functional teams
- Conduct deep‑drive analyses into high‑value and high‑potential customer segments
- Champion data literacy across global and regional teams
- Data, Technology & Governance
- Own and evolve Tableau‑based reporting for retail and leadership teams
- Partner with Tech and Data teams to ensure data quality, governance, and compliance
- Drive the evolution of CRM and MarTech capabilities
- Oversee CRM roadmap delivery and future analytics capabilities
- Ensure full compliance with GDPR and global privacy standards
- Leadership & Collaboration
- Act as a trusted advisor to senior stakeholders across Retail, Digital, and Marketing
- Partner with regional teams to embed insights into local decisions and strategies
- Mentor and develop team members while shaping the future of the insights function
- Collaborate globally to ensure consistent measurement and reporting standards
Personal Profile
- Strong experience in customer insights/analytics within retail or luxury environments
- Advanced analytical capability, including segmentation, modelling, and large dataset analysis
- Experience with CRM platforms (e.g. Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker)
- Strong understanding of omnichannel measurement and attribution
- Proven ability to translate complex data into clear, compelling business narratives
- Experience leading teams and influencing senior stakeholders
- A customer‑obsessed mindset with deep appreciation for luxury client expectations
- Excellent communication and presentation skills
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Burberry Senior Manager, Customer Insights & Analytics in London employer: Burberry
At Burberry, we pride ourselves on fostering a dynamic and inclusive work environment where creativity thrives. As a Senior Manager in Customer Insights & Analytics, you will not only have the opportunity to influence key business decisions but also benefit from our commitment to employee growth through mentorship and collaboration. Located in a vibrant city, our culture champions innovation and sustainability, making Burberry an exceptional employer for those seeking meaningful and rewarding careers in the luxury retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Burberry Senior Manager, Customer Insights & Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burberry. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Burberry's values and recent projects. Show us you’re not just another candidate but someone who truly gets what we stand for.
✨Tip Number 3
Practice your storytelling skills. We want to hear how your past experiences have shaped your insights and how they can benefit Burberry. Make it engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Burberry Senior Manager, Customer Insights & Analytics in London
Some tips for your application 🫡
Show Your Passion for Customer Insights:When you're writing your application, let your enthusiasm for customer insights shine through! We want to see how your experience aligns with our mission to create exceptional client experiences. Share specific examples that highlight your analytical skills and customer-centric mindset.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Senior Manager role at Burberry. Use keywords from the job description and demonstrate how your background in retail or luxury environments makes you a perfect fit. We love seeing candidates who take the time to connect their experiences to our values!
Highlight Your Data Skills:Since this role involves a lot of data analysis, be sure to showcase your experience with tools like Tableau, Salesforce, or any other relevant BI tools. We’re looking for someone who can turn complex data into compelling narratives, so don’t hold back on sharing your achievements in this area!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s super easy, and it ensures your application goes straight to our hiring team. Plus, it shows us you’re genuinely interested in joining the Burberry family!
How to prepare for a job interview at Burberry
✨Know Your Customer Insights
Dive deep into customer insights and analytics before your interview. Familiarise yourself with Burberry's approach to customer data, including how they use NPS and other metrics. Be ready to discuss how you can leverage these insights to influence key decisions across product and marketing.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities. Bring examples of how you've used segmentation and large dataset analysis in previous roles. Highlight any experience with tools like Tableau or CRM platforms, as this will show you're equipped to handle the responsibilities of the role.
✨Communicate Clearly
Practice translating complex data into clear narratives. During the interview, focus on how you can present insights in a way that resonates with senior stakeholders. This is crucial for influencing decisions, so be prepared to share examples of your past successes in this area.
✨Emphasise Collaboration and Leadership
Burberry values collaboration, so be ready to discuss your experience working with cross-functional teams. Share how you've mentored others and acted as a trusted advisor in previous roles. This will demonstrate your ability to lead and influence within the organisation.
