At a Glance
- Tasks: Coordinate exciting customer marketing campaigns across global and regional markets.
- Company: Join Burberry, a leading luxury brand committed to creativity and sustainability.
- Benefits: Gain valuable experience in a dynamic environment with a focus on personal growth.
- Other info: Work in a fast-paced environment that values creativity and diverse perspectives.
- Why this job: Be part of a team that shapes the future of luxury marketing and customer engagement.
- Qualifications: Experience in customer marketing or digital campaigns, with strong organisational skills.
The predicted salary is between 30000 - 40000 £ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
The Customer Marketing Coordinator plays a crucial role in the seamless delivery of coordinated customer outreach initiatives across global and regional markets. Reporting to the Customer Marketing Manager, this role is central in harmonising the efforts of Marketing, Digital, CRM, Merchandising, and Regional teams to execute campaigns that enhance customer engagement. The incumbent will manage briefs, oversee content production, and ensure timely communication across multiple channels, including email, messaging, and Burberry's .com platform.
Responsibilities- Calendar Coordination & Planning Support
- Support the planning and briefing of 1:Many customer outreach (Email and Messaging) across full price, outlet and regional communications.
- Maintain clear documentation, trackers and updates so all teams have visibility on plans and progress and ensuring accuracy and alignment with Marketing, Commercial and Regional updates.
- Coordinate regional needs and consolidate inputs to help shape global campaign briefs and timings.
- Assist with planning and briefing for .com customer pages, service-led destinations and campaign storytelling content.
- Track deliverables and deadlines, following up with stakeholders to ensure on-time delivery and clear handovers.
- Coordinate with the Customer Marketing manager and CRM orchestration team on audience requirements, segmentation inputs and personalisation needs.
- Content Coordination & Delivery Management
- Organise and manage content inputs for customer campaigns, consolidating requests from Customer Marketing, Regional CE, Retail CRM and Digital teams.
- Assist in the execution of the customer content process: mapping needs, preparing briefs, tracking production, routing for approvals and supporting delivery to Customer teams.
- Partner with Creative, Production and Digital Content teams to ensure assets fit channel requirements and support the customer experience.
- Execution & Operational Support
- Support campaign delivery and readiness across email, messaging and .com, working in partnership with CRM, Production teams and Digital teams.
- Assist with QA processes for campaign assets, links, content accuracy and page readiness, where necessary.
- Reporting & Performance Coordination
- Analyse campaigns and experiences and report on performance for monthly, quarterly and campaign-level reporting.
- Ensure reports and insight are shared with internal stakeholders and Regions in a clear and consistent way.
- Work with Customer Insight and D&A teams to ensure data sources and reporting templates are up to date.
Demonstrated experience in customer marketing, CRM operations, or digital campaign coordination, preferably within the luxury, fashion, or retail sectors. Exceptional organisational abilities, adept at managing multiple priorities, deadlines, and diverse stakeholder expectations with a proactive and solution-oriented approach. Comfortable navigating and managing complex content workflows, with experience briefing creative teams and coordinating cross-functional contributions effectively. Strong attention to detail, paired with critical thinking skills that enable you to anticipate challenges and ensure thorough follow-through until completion. Excellent communication skills that foster alignment, clarity, and collaboration among broad internal teams and external partners. A keen interest in customer journey optimisation, CRM personalisation techniques, and crafting impactful digital experiences tailored to sophisticated audiences. Commitment to upholding brand values and contributing to sustainable luxury initiatives within a fast-paced and evolving environment.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
StudySmarter Expert Advice🤫
We think this is how you could land Burberry Customer Marketing Coordinator (FTC) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burberry and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burberry are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burberry on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burberry. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Burberry Customer Marketing Coordinator (FTC) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burberry. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burberry:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burberry’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burberry
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burberry will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burberry, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
