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- Tasks: Lead customer analytics to enhance luxury client experiences and drive sustainable growth.
- Company: Join Burberry, a creative force in luxury fashion with a commitment to sustainability.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Make a real impact on customer insights and shape the future of luxury retail.
- Qualifications: Experience in retail analytics, strong data skills, and a passion for customer-centric strategies.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
As the Customer Analytics Manager, you will lead the charge in developing a holistic, insight-driven view of our customers. Your work will directly influence product, merchandising, marketing, and retail strategies—elevating the luxury client experience and supporting long-term, sustainable growth. You'll collaborate cross-functionally across Retail, Digital, Merchandising, Marketing, and regional Customer teams to embed customer‑centric thinking throughout the organisation.
RESPONSIBILITIES- Build a comprehensive global customer view using transactional data and Voice-of-Customer insights (NPS, Mystery Shopping, focus groups).
- Analyse customer behaviour, segmentation, lifetime value, and journey patterns to identify opportunities.
- Provide strategic recommendations that shape key business decisions.
- Define, track, and report on client KPIs—supporting acquisition and retention strategies.
- Lead executive‑level reporting on Client Metrics and Voice of Customer for the CEO and Executive Committee.
- Conduct deep dives on high‑value or high‑potential client segments.
- Develop and maintain real‑time dashboards and reporting frameworks for cross‑functional teams.
- Support regional teams with tools and solutions to power their day‑to‑day analytics needs.
- Champion a culture of data literacy across the business.
- Own and evolve Tableau‑based reporting for retail teams (from leadership to client advisors).
- Partner with IT and Data teams to ensure data quality, accuracy, and governance—supporting deduplication and reassignment processes.
- Drive CRM and MarTech platform evolution in partnership with Tech and Digital Product teams.
- Oversee delivery of CRM roadmap initiatives and plan future capabilities.
- Ensure compliance with GDPR and global privacy standards.
- Partner with Strategy and Retail Performance to develop the customer section of the Retail Dashboard.
- Collaborate with the China Regional team to support data management, reporting, and 1:1 CRM processes post‑CBDT implementation.
- Experience in a retail environment with a focus on customer data and insights.
- Proven strength in analytics and managing large, complex datasets.
- Expertise in customer segmentation, analytics, and modelling.
- Understanding of omnichannel attribution and measurement frameworks.
- Experience with CRM platforms (e.g., Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker).
- Experience managing teams in a CRM or analytics setting.
- Strong strategic thinking and ability to turn data into compelling stories.
- Excellent communication skills and confidence engaging senior leadership.
- Customer‑obsessed mindset with deep understanding of luxury client expectations.
- Collaborative, proactive, and comfortable in a fast‑moving environment.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Burberry Customer Analytics Manager in London employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Burberry Customer Analytics Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burberry. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Burberry's values and recent projects. Show us how your skills align with their mission of creativity and sustainability—make it personal!
✨Tip Number 3
Practice your storytelling skills. When discussing your experience, frame it in a way that highlights your customer-centric mindset and analytical prowess. We want to hear how you've made an impact!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Burberry family.
We think you need these skills to ace Burberry Customer Analytics Manager in London
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for customer analytics shine through! We want to see how your love for data can help elevate the luxury client experience at Burberry.
Tailor Your Experience: Make sure to highlight your relevant experience in retail and customer insights. We’re looking for specific examples of how you've used analytics to drive business decisions, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Burberry.
How to prepare for a job interview at Burberry
✨Know Your Data
As a Customer Analytics Manager, you'll be expected to have a strong grasp of customer data and insights. Before the interview, brush up on your knowledge of customer segmentation, analytics, and modelling. Be ready to discuss how you've used data to influence business decisions in the past.
✨Showcase Your Storytelling Skills
It's not just about numbers; it's about how you present them. Prepare examples where you've turned complex data into compelling narratives that influenced strategy. This will demonstrate your ability to communicate effectively with senior leadership, which is crucial for this role.
✨Familiarise Yourself with Tools
Burberry values expertise in CRM platforms and BI tools like Tableau and Power BI. Make sure you're comfortable discussing your experience with these tools. If possible, bring examples of dashboards or reports you've created to showcase your technical skills.
✨Emphasise Collaboration
This role requires cross-functional collaboration, so be prepared to talk about your experience working with different teams. Highlight instances where you've partnered with IT, marketing, or retail teams to achieve common goals, showcasing your proactive and collaborative mindset.
