At a Glance
- Tasks: Create engaging copy for social media, emails, and Burberry.com to elevate brand voice.
- Company: Join Burberry, a leading luxury brand committed to creativity and sustainability.
- Benefits: Work in a dynamic environment with opportunities for growth and collaboration.
- Other info: Collaborate with diverse teams and contribute to impactful campaigns.
- Why this job: Be a storyteller at the intersection of luxury, culture, and digital communication.
- Qualifications: Experience in brand copywriting and strong storytelling skills are essential.
The predicted salary is between 34650 - 42350 £ per year.
- Editorial Copywriter (Social)
- Department: MARKETING
- City: London
- Introduction
At Burberry, we believe creativity opens spaces.
Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.
This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do.
As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Job Purpose
We are hiring an Editorial Copywriter to help shape and elevate Burberry's voice across our global digital and customer touchpoints.
Sitting within the Editorial team, you will create compelling long and short-form content across social media, email, Burberry. com and brand experiences, ensuring consistency, creativity and impact across every channel.
Working closely with teams across the business, you will play a key role in bringing campaigns, product stories and cultural moments to life through engaging and distinctive copy.
This is an exciting opportunity for a talented storyteller who understands the intersection of luxury, culture and digital communication.
Responsibilities
- Create engaging and on-brand copy across social media, email, Burberry. com, events and additional customer-facing channels.
- Act as a key connection between the Social and Editorial teams, ensuring a consistent and distinctive brand voice.
- Develop long and short-form content that supports campaigns, product launches, cultural moments and commercial initiatives.
- Partner with colleagues across Marketing, Design, Digital Commerce, Events, Retail and Communications to deliver high-quality content.
- Present creative ideas and written concepts to stakeholders, incorporating feedback to refine and strengthen final output.
- Contribute to the evolution of Burberry's editorial and social voice, ensuring content remains relevant, engaging and aligned with brand strategy.
- Personal Profile
- Experience in brand copywriting, with exposure to social media content creation considered an advantage.
- Strong writing, editing and storytelling skills, with the ability to adapt tone across multiple formats and channels.
- Excellent organisational skills and the ability to manage multiple priorities while working to deadlines.
- A strong understanding of fashion, luxury, culture and the digital landscape.
- Experience collaborating with cross-functional teams to deliver cohesive and impactful customer communications.
- A creative and curious mindset, with confidence contributing ideas and developing engaging content.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
#J-18808-Ljbffr
Editorial Copywriter employer: Burberry
Burberry is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are encouraged to develop their skills and grow within the luxury retail sector. Located on Sloane Street, our team thrives in a dynamic environment that values creativity and personalisation, offering unique opportunities to connect with a diverse clientele while upholding the brand's prestigious heritage. With a commitment to excellence and employee well-being, Burberry provides comprehensive benefits and a supportive atmosphere that makes every day rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Editorial Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burberry and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burberry are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burberry on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burberry. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Editorial Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burberry. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burberry:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burberry’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burberry
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burberry will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burberry, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
