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For Companies At a Glance
- Tasks: Lead global communications strategies to elevate the Burberry brand and engage audiences worldwide.
- Company: Join Burberry, a creative luxury fashion brand committed to sustainability and community.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in luxury fashion by driving innovative communication strategies.
- Qualifications: Extensive experience in luxury fashion PR and global communications.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
The predicted salary is between 43200 - 72000 £ per year.
INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
The Global Communications Director will lead the strategic development and execution of high-impact, global communications plans that elevate the Burberry brand and engage key audiences across the world. This role is central to defining and driving bold, innovative communication strategies that support product launches, campaigns, events, and talent initiatives, aiming to increase brand awareness and strengthen Burberry’s global presence. With a focus on the global market, the Director will play a key role in defining communication priorities for both brand and product teams, ensuring the flawless delivery of PR and marketing activities across diverse regions.
RESPONSIBILITIES
- Define and roll out global communications strategies in collaboration with brand and product teams, creating tailored frameworks for different markets with clear KPIs.
- Lead communication strategies for product launches, ad campaigns, talent partnerships, and global collaborations, ensuring alignment across all markets.
- Develop seasonal strategies for product launches and marketing activations, including the creation and distribution of asset toolkits (imagery, lookbooks, samples) to support regional execution.
- Innovate and optimise communications for global events, such as fashion shows and press activations, maximizing media coverage and audience engagement.
- Manage the sample trafficking and logistics teams, ensuring strategic and smooth distribution across regions.
- Oversee budget management for communications activities, ensuring efficient allocation of resources to maximize impact.
- Collaborate with global and regional PR teams, providing guidance to ensure alignment with brand strategies and market-specific needs.
PERSONAL PROFILE
- Extensive experience in luxury fashion PR, with a proven track record in leading global communications strategies and executing high-profile brand initiatives.
- Global market experience in executing communications strategies across diverse regions, with a keen understanding of local market dynamics and global branding.
- Strong understanding of the luxury fashion industry, with a refined sensibility for brand image, storytelling, and media relations at the highest level.
- Comprehensive knowledge of the global media landscape, with established relationships with top-tier fashion editors, stylists, influencers, and media outlets.
- Proven ability to lead and manage cross-functional teams, driving collaboration and aligning diverse stakeholders to achieve common objectives.
- Strong leadership and strategic thinking, with experience in managing high-impact projects, budgets, and crossregional operations.
- Excellent communication skills, with the ability to convey complex strategies clearly and inspire teams to deliver outstanding results.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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Director Global Communications employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Global Communications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury fashion industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you land that interview, think outside the box. Bring examples of your past work, whether it’s campaigns you’ve led or innovative strategies you’ve developed. Make sure to highlight how your unique approach aligns with Burberry’s vision of pushing boundaries.
✨Tip Number 3
Research is key! Dive deep into Burberry’s recent campaigns and communications strategies. Understand their brand ethos and be ready to discuss how you can contribute to their mission of sustainable luxury. This will show you’re genuinely interested and prepared.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for joining the Burberry team. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Director Global Communications
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for luxury fashion and communications shine through. We want to see how your creativity aligns with Burberry's mission to push boundaries and unlock imagination.
Tailor Your Experience: Make sure to highlight your relevant experience in luxury fashion PR. We’re looking for specific examples of how you've led global communications strategies and executed high-profile initiatives that resonate with diverse audiences.
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language to convey your ideas and experiences. We appreciate a well-structured application that makes it easy for us to see your qualifications at a glance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Burberry
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you’ve done your homework on Burberry. Understand their history, values, and recent campaigns. This will not only show your genuine interest but also help you align your communication strategies with their brand ethos.
✨Showcase Your Global Perspective
As a Director of Global Communications, it’s crucial to demonstrate your understanding of diverse markets. Prepare examples of how you've successfully tailored communication strategies for different regions in the past. This will highlight your ability to think globally while acting locally.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, like launching a new product or managing a crisis. Think through potential scenarios and outline your strategic approach. This will showcase your problem-solving skills and strategic thinking.
✨Highlight Your Network
Given the importance of media relations in this role, be ready to discuss your connections within the luxury fashion industry. Mention any established relationships with top-tier editors, influencers, or media outlets, as this could give you an edge in executing high-impact communications.
