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- Tasks: Lead customer analytics to enhance luxury client experiences and drive strategic business decisions.
- Company: Join a prestigious luxury brand committed to innovation and excellence.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact on customer insights and shape the future of luxury retail.
- Qualifications: Experience in retail analytics, strong data skills, and a passion for customer experience.
- Other info: Dynamic team environment with a focus on collaboration and data-driven decision making.
The predicted salary is between 36000 - 60000 ÂŁ per year.
PURPOSE: As the Customer Analytics Manager, you will lead the charge in developing a holistic, insight‑driven view of our customers. Your work will directly influence product, merchandising, marketing, and retail strategies—elevating the luxury client experience and supporting long‑term, sustainable growth.
RESPONSIBILITIES:
- Customer Insights & Analytics
- Build a comprehensive global customer view using transactional data and Voice‑of‑Customer insights (NPS, Mystery Shopping, focus groups).
- Analyse customer behaviour, segmentation, lifetime value, and journey patterns to identify opportunities.
- Provide strategic recommendations that shape key business decisions.
- Define, track, and report on client KPIs—supporting acquisition and retention strategies.
- Lead executive‑level reporting on Client Metrics and Voice of Customer for the CEO and Executive Committee.
- Conduct deep dives on high‑value or high‑potential client segments.
- Develop and maintain real‑time dashboards and reporting frameworks for cross‑functional teams.
- Support regional teams with tools and solutions to power their day‑to‑day analytics needs.
- Champion a culture of data literacy across the business.
- Own and evolve Tableau‑based reporting for retail teams (from leadership to client advisors).
- Partner with IT and Data teams to ensure data quality, accuracy, and governance—supporting deduplication and reassignment processes.
- Drive CRM and MarTech platform evolution in partnership with Tech and Digital Product teams.
- Oversee delivery of CRM roadmap initiatives and plan future capabilities.
- Ensure compliance with GDPR and global privacy standards.
- Retail Dashboard: Partner with Strategy and Retail Performance to develop the customer section of the Retail Dashboard.
- CBDT Project: Collaborate with the China Regional team to support data management, reporting, and 1:1 CRM processes post‑CBDT implementation.
PERSON PROFILE:
- Experience in a retail environment with a focus on customer data and insights.
- Proven strength in analytics and managing large, complex datasets.
- Expertise in customer segmentation, analytics, and modelling.
- Understanding of omnichannel attribution and measurement frameworks.
- Experience with CRM platforms (e.g., Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker).
- Experience managing teams in a CRM or analytics setting.
- Strong strategic thinking and ability to turn data into compelling stories.
- Excellent communication skills and confidence engaging senior leadership.
- Customer‑obsessed mindset with deep understanding of luxury client expectations.
- Collaborative, proactive, and comfortable in a fast‑moving environment.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Customer Analytics Manager employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Analytics Manager role.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s customer data strategies. We suggest you come armed with insights and ideas on how you can elevate their analytics game. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you note. It keeps you fresh in their minds and shows your enthusiasm for the role. We love a proactive candidate!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who can bring their customer insights expertise to the table. Let’s make it happen together!
We think you need these skills to ace Customer Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Analytics Manager. Highlight your experience with customer data, analytics, and any relevant tools like Tableau or CRM platforms. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer insights and how you can elevate the luxury client experience. Be sure to mention specific examples from your past that demonstrate your expertise.
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you've used them! Provide examples of how you've analysed customer behaviour or developed insights that influenced business decisions. We love a good story backed by data!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy—just follow the prompts!
How to prepare for a job interview at Burberry
✨Know Your Data Inside Out
As a Customer Analytics Manager, you'll be expected to have a solid grasp of customer data and insights. Before the interview, dive deep into your past experiences with analytics, segmentation, and modelling. Be ready to discuss specific examples where your insights led to strategic recommendations.
✨Showcase Your Technical Skills
Familiarity with tools like Tableau, Salesforce, and other BI platforms is crucial. Prepare to talk about how you've used these tools in previous roles. If possible, bring along a portfolio or examples of dashboards you've created to demonstrate your expertise.
✨Prepare for Executive-Level Conversations
Since you'll be reporting to senior leadership, practice articulating complex data insights in a clear and compelling way. Think about how you can turn data into stories that resonate with executives. This will show that you can communicate effectively at all levels of the organisation.
✨Emphasise Your Customer-Centric Mindset
Luxury brands thrive on understanding their clients. Be prepared to discuss how you've put the customer at the heart of your analytics work. Share examples of how your insights have improved customer experiences or influenced marketing strategies, showcasing your customer-obsessed mindset.
