At a Glance
- Tasks: Lead paid social media campaigns and drive brand growth across platforms like Meta and TikTok.
- Company: Join a luxury retail brand at the forefront of digital innovation.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborate with global teams and explore cutting-edge social trends.
- Why this job: Make an impact in the luxury sector while shaping social media strategies.
- Qualifications: 4 years of social media experience and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Lead the end-to-end management of paid social media activation, ensuring that paid social investment effectively drives both long-term brand equity and short-term omnichannel revenue.
- Bridge the gap between high-level social planning and granular campaign execution.
- Oversee the integration of paid social with the wider media mix, while driving innovation and emerging social trends to maintain a competitive edge in the global luxury retail landscape.
Paid Social Operations
- Full-Funnel Social Strategy: Direct the activation strategy across all always-on and seasonal strategies (e.g., Meta, TikTok, Pinterest & Reddit), ensuring a seamless customer journey from brand awareness to conversion.
- Leadership: Lead, mentor, and develop a Paid Social Media Specialist, fostering a high-performing culture and ensuring operational excellence in daily execution.
- Regional Collaboration: Work closely with regional teams to execute nuanced social media strategies, particularly for APAC markets.
- Platform Specialisation: Manage campaigns across localised platforms, such as Red in China, LINE in Japan, and Kakao in South Korea.
- New Customer Acquisition: Support the global business strategy by tailoring paid social activations for Upper, Middle, and Lower funnel audience segments to ensure a balanced pipeline of brand discovery and high-intent conversion.
- Automation & Efficiency: Drive operational efficiencies within the social channel by embedding automation and AI-driven practices into campaign workflows.
- Taxonomy & Data Integrity: Implement and enforce global taxonomy governance for all social campaigns to ensure data consistency and unified reporting for MMM.
Media, Agency & Platform Management
- Agency Oversight: Day-to-day management of external agency partners, ensuring they deliver against KPIs, adhere to brand guidelines and maintain high standards of execution.
- Platform Relationships: Cultivate and maintain direct relationships with major social platforms (Meta, TikTok, Pinterest, etc.) to ensure the brand is at the forefront of alpha/beta testing and product roadmaps.
- Partner Relations: Collaborate with the Senior Media Operations Manager, Omnichannel Planning and Partnerships team, as well as regional teams to build strategic media deals with key social platforms, securing exclusive placements and first-to-market alpha/beta opportunities.
- Creative Asset Optimisation: Lead the social asset management lifecycle, working with Media Planning and Creative teams to ensure content is technically optimised for platform-specific requirements.
- Ecosystem Amplification: Identify opportunities across PR and Organic Social to ensure paid spend amplifies the wider brand ecosystem and drives both digital traffic and physical store footfall.
Qualifications
- 4 years social media experience at brand or media agency (or equivalent).
- Strong knowledge of paid social and digital media landscape.
- Experience working in the luxury category preferred.
- Experience planning across multiple markets (EMEA, US, APAC) preferred.
- Strong understanding of digital measurement, attribution and analytics.
- Experience managing large scale budgets.
- Excellent stakeholder management and communication skills.
Paid Social Media Manager in City of Westminster employer: Burberry
As a Paid Social Media Manager at our esteemed luxury retail company, you will thrive in a dynamic and innovative work culture that prioritises creativity and collaboration. We offer exceptional employee growth opportunities, including mentorship and leadership development, while our commitment to operational excellence ensures you can make a meaningful impact on both brand equity and revenue. Located in a vibrant market, you will have the unique advantage of working closely with regional teams across APAC, driving cutting-edge social strategies that keep us ahead in the competitive landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Media Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burberry and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burberry are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burberry on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burberry. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Media Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burberry. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burberry:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burberry’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burberry
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burberry will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burberry, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
