Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support the development of Burberry's customer journey and orchestration strategy across channels.
- Company: Join Burberry, a creative brand committed to sustainability and innovation.
- Benefits: Gain valuable experience in CRM strategy and work with a diverse team.
- Why this job: Make an impact by optimising customer experiences and driving engagement.
- Qualifications: Strong interest in CRM, marketing automation, and excellent communication skills.
- Other info: Dynamic environment with opportunities for growth and creativity.
The predicted salary is between 30000 - 50000 £ per year.
We are looking for a highly organised, curious and collaboration-driven CRM Orchestration Coordinator to support the development and delivery of Burberry's customer journey and orchestration strategy across our customer-direct channels. You will help build, optimise and scale multi-channel lifecycle journeys, personalised experiences and acquisition-driven programmes that ensure our customers receive purposeful, timely and relevant communication at every stage of their relationship with Burberry. If you are passionate about CRM strategy, thrive in cross-functional environments, and enjoy turning customer insight into impactful experiences, this role is for you.
Responsibilities
- Journey Strategy & Delivery: Support the design, build and launch of multi-channel customer journeys, triggered flows and lifecycle touchpoints. Contribute to the evolution of personalisation across journeys and one-to-many communications (email and messaging). Balance customer needs, commercial priorities and regional nuances in planning. Partner with regions to gather localisation requirements to inform segmentation, variant creation and trigger logic. Work closely with Customer Marketing, Creative and Martech to ensure journeys launch with the right content, messaging and experience. Prepare clear briefs outlining logic, triggers, content needs and personalisation rules. Track timelines and dependencies to ensure smooth, timely delivery.
- Acquisition & Early Lifecycle: Coordinate CRM elements of acquisition and onboarding activities across digital, retail and regional touchpoints. Ensure acquisition capture points (sign-up, retail data capture, owned surfaces) connect seamlessly into onboarding journeys. Collaborate with Marketing, Digital, Retail and Regional teams to enhance data flow and activation rates. Identify friction points and recommend improvements to drive conversion from sign-up to engaged customer.
- Channel Orchestration & Expansion: Support orchestration across one-to-many and one-to-one communications to ensure cohesive, customer-centric experiences. Align lifecycle, service-led and campaign messaging across teams. Work with Data Science and CRM colleagues to define audience rules and segmentation. Assist with testing and rolling out new channels (e.g., WhatsApp, SMS, push, region-specific platforms). Help plan and capture learnings from pilots.
- Reporting & Optimisation: Monitor journey and channel performance to identify risks and opportunities. Support reporting by providing behavioural insights and tracking performance trends. Recommend optimisations such as timing, content variants, trigger expansion and rule adjustments. Contribute to best-practice frameworks, documentation and playbooks.
Experience or strong interest in CRM, lifecycle strategy or marketing automation. Exposure to ESPs, CRM and data platforms—experience with Braze and HighTouch is a plus (willingness to learn is essential). Highly organised, detail-oriented and comfortable managing multiple workstreams. Strong communicator who can work effectively with cross-functional and global teams. Analytical mindset with curiosity to test, learn and improve; experience with tools like Looker is beneficial. A proactive, collaborative, can-do attitude and eagerness to grow CRM expertise.
Company Philosophy
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
CRM Orchestration Coordinator in City of Westminster employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Orchestration Coordinator in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the CRM and marketing space, especially those who work at Burberry or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your understanding of CRM strategies and customer journeys. This will not only showcase your expertise but also demonstrate your passion for the role.
✨Tip Number 3
Prepare for the interview by diving deep into Burberry's brand values and recent campaigns. Tailor your responses to reflect how your experience aligns with their mission and how you can contribute to their customer journey strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Burberry team.
We think you need these skills to ace CRM Orchestration Coordinator in City of Westminster
Some tips for your application 🫡
Show Your Organisational Skills: As a CRM Orchestration Coordinator, being organised is key! Make sure your application reflects your ability to manage multiple tasks and projects. Use examples from your past experiences to showcase how you’ve successfully juggled various responsibilities.
Highlight Your Curiosity: We love candidates who are curious and eager to learn! In your application, mention any experiences where you’ve explored new strategies or tools in CRM or marketing automation. This shows us that you’re not just about the basics but are keen to dive deeper.
Emphasise Collaboration: This role is all about working with different teams, so make sure to highlight your collaborative spirit. Share instances where you’ve partnered with others to achieve a common goal, especially in cross-functional settings. It’ll show us you’re a team player!
Tailor Your Application: Don’t forget to tailor your application to the job description! Use keywords from the listing and align your experiences with the responsibilities mentioned. This helps us see how you fit into our vision for the CRM Orchestration Coordinator role.
How to prepare for a job interview at Burberry
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge before the interview. Familiarise yourself with key concepts in customer journey mapping, personalisation strategies, and marketing automation tools like Braze and HighTouch. Being able to discuss these topics confidently will show that you're genuinely interested in the role.
✨Showcase Your Organisational Skills
As a CRM Orchestration Coordinator, being organised is crucial. Prepare examples from your past experiences where you successfully managed multiple projects or workstreams. Highlight how you tracked timelines and dependencies to ensure smooth delivery—this will demonstrate your ability to handle the responsibilities of the role.
✨Collaboration is Key
This role involves working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Share specific instances where you partnered with different departments to achieve a common goal. This will illustrate your teamwork skills and your understanding of how to balance customer needs with commercial priorities.
✨Be Data-Driven
Since the role requires an analytical mindset, come prepared to talk about how you've used data to inform decisions in previous roles. Discuss any tools you've used, like Looker, and how you've monitored performance trends to recommend optimisations. Showing that you can turn insights into actionable strategies will set you apart.
