At a Glance
- Tasks: Lead Burberry's social media strategies and create engaging campaigns that resonate with audiences.
- Company: Join the iconic luxury brand, Burberry, known for its innovative approach to fashion.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Dynamic team atmosphere with a focus on creativity and collaboration.
- Why this job: Be at the forefront of social media trends and shape Burberry's online presence.
- Qualifications: Experience in managing global social channels and a passion for fashion and culture.
The predicted salary is between 50000 - 65000 £ per year.
JOB PURPOSE
Burberry is seeking an experienced Social Media Manager to join our Organic Social Media team. You will have a proven track record of demonstrating exceptional knowledge and understanding of the Social Media landscape globally - including content ideation & optimisation, publishing algorithms, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms and delivering results with a drive for testing and learning. You live and breathe social, with your finger on the pulse of what's trending to build & engage social communities around those trends. You are naturally curious, always seeking out best practice examples - you create them when they don't exist. You love to break down barriers with new ways of doing things. You will manage the day-to-day implementation of the channel strategies globally, with a focus on emboldening our defined Social KPIs and delivering game-changing strategies across western and APAC channels.
KEY RESPONSIBILITIES
- Lead the day-to-day implementation of social channel strategies, ensuring best in class execution across platforms.
- Manage and develop the organic social media team, ensuring alignment with brand and business strategies.
- Develop and execute social-first campaigns and content that bring Burberry's brand narrative to life in a culturally relevant way.
- Collaborate with creative teams to design and implement innovative, social-first campaigns that engage our audience.
- Champion social-first creativity and experimentation, leveraging emerging formats, features and technologies.
- Identify and respond to trends, ensuring Burberry is part of the wider cultural dialogue in an authentic way.
- Track and analyse performance across key KPIs (reach, engagement, growth), delivering actionable insights that continuously optimise campaigns.
- With the team, manage content planning, delivery, execution, ensuring excellence in all aspects.
- Build strong relationships with social platforms and external agencies, identifying new opportunities and managing collaborations.
- Work with a broad range of social tools for campaign execution and performance analysis - from listening to content-planning.
- Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity to Burberry.
- Champion Burberry's brand values across all social activations, working closely with cross-functional teams (social media, digital, PR, VIP and events teams) to deliver cohesive, impactful strategies.
PERSONAL PROFILE
- Proven experience managing global brand social channels at scale.
- Deep understanding of the global social media ecosystem, including Western and APAC platforms.
- Strong creative instinct with the ability to develop original, highly shareable ideas.
- Analytical mindset, confident in turning data into actionable insights.
- Experience delivering social-first brand campaigns from ideation to execution.
- Strong stakeholder management and communication skills.
- Highly organised, with the ability to manage multiple projects in a fast-paced environment.
- Experience in fashion with a love for culture and luxury brand storytelling.
- Understanding of paid social and integrated marketing is a plus.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Burberry Social Media Manager employer: Burberry
At Burberry, we pride ourselves on being an exceptional employer that fosters creativity and inclusivity within our vibrant London office. Our commitment to employee growth is evident through tailored development opportunities and a supportive work culture that champions diversity and innovation. Join us to be part of a purposeful brand that not only drives industry change but also prioritises the well-being and success of our people.
StudySmarter Expert Advice🤫
We think this is how you could land Burberry Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burberry and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burberry are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burberry on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burberry. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Burberry Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burberry. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burberry:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burberry’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burberry
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burberry will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burberry, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
