At a Glance
- Tasks: Drive customer insights and analytics to influence key business decisions.
- Company: Join Burberry, a creative luxury brand committed to sustainability and community.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Shape the future of luxury by leveraging data to enhance customer experiences.
- Qualifications: Experience in customer insights, analytics, and CRM platforms required.
The predicted salary is between 60000 - 80000 € per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
As Senior Manager, you will drive a holistic, insight-led view of the customer, influencing key decisions across product, merchandising, marketing, and retail. Acting as a strategic partner to senior stakeholders, you'll embed a customer‑centric mindset and ensure data drives decision‑making across the business. You'll lead the creation of a single source of truth for customer performance, owning global KPI frameworks and delivering insights that unlock growth, retention, and exceptional client experiences.
Responsibilities
- Build a comprehensive global view of customers using transactional and Voice of Customer data (NPS, Mystery Shopping, etc.)
- Analyse behaviour, segmentation, and lifetime value to identify growth opportunities
- Deliver insight‑driven recommendations that influence senior leadership decisions
- Lead executive‑level reporting on customer metrics for the CEO and Executive Committee
- Develop real‑time dashboards and reporting frameworks for cross‑functional teams
- Conduct deep‑drive analyses into high‑value and high‑potential customer segments
- Champion data literacy across global and regional teams
Data, Technology & Governance
- Own and evolve Tableau‑based reporting for retail and leadership teams
- Partner with Tech and Data teams to ensure data quality, governance, and compliance
- Drive the evolution of CRM and MarTech capabilities
- Oversee CRM roadmap delivery and future analytics capabilities
- Ensure full compliance with GDPR and global privacy standards
Leadership & Collaboration
- Act as a trusted advisor to senior stakeholders across Retail, Digital, and Marketing
- Partner with regional teams to embed insights into local decisions and strategies
- Mentor and develop team members while shaping the future of the insights function
- Collaborate globally to ensure consistent measurement and reporting standards
Personal Profile
- Strong experience in customer insights/analytics within retail or luxury environments
- Advanced analytical capability, including segmentation, modelling, and large dataset analysis
- Experience with CRM platforms (e.g. Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker)
- Strong understanding of omnichannel measurement and attribution
- Proven ability to translate complex data into clear, compelling business narratives
- Experience leading teams and influencing senior stakeholders
- A customer‑obsessed mindset with deep appreciation for luxury client expectations
- Excellent communication and presentation skills
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Burberry Senior Manager, Customer Insights & Analytics employer: Burberry
At Burberry, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and innovation. As a Senior Manager in Customer Insights & Analytics, you will not only have the opportunity to influence key business decisions but also benefit from our commitment to employee growth through mentorship and collaboration across global teams. Located in a dynamic environment, Burberry offers a unique chance to be part of a purposeful brand dedicated to sustainability and community engagement, making it an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Burberry Senior Manager, Customer Insights & Analytics
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burberry. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Burberry's values and recent projects. Show us how your experience aligns with their mission of creativity and sustainability – it’ll make you stand out!
✨Tip Number 3
Don’t just wait for job openings; create your own opportunities! Share your insights on customer analytics on platforms like LinkedIn. It shows initiative and positions you as a thought leader in the field.
✨Tip Number 4
Apply through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves, and we love seeing candidates who take that extra step!
We think you need these skills to ace Burberry Senior Manager, Customer Insights & Analytics
Some tips for your application 🫡
Show Your Passion for Customer Insights:When you're writing your application, let your enthusiasm for customer insights shine through! We want to see how your experience aligns with our mission at Burberry and how you can contribute to creating exceptional client experiences.
Be Data-Driven:Make sure to highlight your analytical skills and any relevant experience with data tools like Tableau or CRM platforms. We love candidates who can turn complex data into clear insights, so don’t hold back on showcasing your expertise!
Tailor Your Application:Take the time to customise your application for the Senior Manager role. Mention specific projects or achievements that demonstrate your ability to influence senior stakeholders and drive customer-centric strategies. We appreciate a personal touch!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Burberry. Don’t miss out!
How to prepare for a job interview at Burberry
✨Know Your Customer Insights
Dive deep into customer insights and analytics before your interview. Familiarise yourself with Burberry's approach to customer data, including how they use NPS and other metrics. Be ready to discuss how you can leverage these insights to influence key decisions across product and marketing.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities by discussing past experiences where you've successfully analysed large datasets or created impactful dashboards. Bring examples of how your insights led to tangible business outcomes, especially in retail or luxury environments.
✨Understand the Tech Landscape
Brush up on your knowledge of CRM platforms and BI tools like Tableau. Be prepared to talk about how you've used these technologies in previous roles to drive data quality and governance. Showing familiarity with the tech landscape will highlight your readiness for the role.
✨Communicate with Confidence
Practice articulating complex data narratives in a clear and compelling way. Since you'll be influencing senior stakeholders, it's crucial to convey your insights effectively. Consider rehearsing your presentation skills to ensure you can engage and persuade during the interview.
