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For Companies At a Glance
- Tasks: Lead media planning and execution for South Korea, Japan, and SAPAC markets.
- Company: Join Burberry, a creative luxury brand committed to sustainability and community impact.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a values-driven team shaping the future of luxury marketing.
- Qualifications: 3-4 years in media planning and buying, preferably in luxury markets.
- Other info: This role is based in London, offering a chance to work with global teams.
The predicted salary is between 36000 - 60000 £ per year.
INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
Burberry is looking for a talented Media Planning and Buying Coordinator to join the Marketing team. The purpose of this role is to ensure robust execution of media plans in key markets; South Korea, Japan and SAPAC.
RESPONSIBILITIES
Media Planning:
- Based in the centralised media team in London, the Media Coordinator (APAC) is the day-to-day lead for media plans across South Korea, Japan and SAPAC
- Defines the localisation of the global media strategy for upper funnel activity, in partnership with our regional marketing teams.
- Creation of best-in-class inspiration media plans across hero campaign moments and always-on commercial moments throughout the year, supporting both product launches and key categories.
- Delivers market-leading performance against set inspiration objectives and KPIs.
- Ensure an integrated media strategy across our direct buys (offline and online) and Performance Media in each region.
External Communications
- Day-to-day lead for regional agency management across South Korea, Japan and SAPAC in close collaboration with the global media agency based in London.
- Manage and grow relationships with key external publishers and partners.
Internal Cross Channel Collaboration:
- Liaise with the internal creative media team on a daily basis to ensure smooth end-to-end delivery of assets across all media bookings, inclusive of management of timelines and delivery dates.
- Collaborate with the performance media team to align on full funnel strategy in-market and channel priorities, in particular with local platforms.
Regional Budget Management:
- Monitor all budgets across South Korea, Japan and SAPAC, to ensure media plans are correctly budgeted for.
- Oversee all media contract negotiations in respective markets.
- Ensure a smooth and robust financial process in collaboration with both global and local finance teams.
PERSONAL PROFILE
- Minimum 3-4 years media planning & buying experience at brand or media agency (or equivalent)
- Experience working in luxury category preferred
- Experience in relevant markets preferred
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Posting Notes: United Kingdom || Not Applicable || London || MARKETING & VISUAL MERCHANDISING || MEDIA || n/a || #J-18808-Ljbffr
Burberry Media Planning and Buying Coordinator employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Burberry Media Planning and Buying Coordinator
✨Tip Number 1
Familiarise yourself with Burberry's brand values and recent campaigns. Understanding their creative direction and how they position themselves in the luxury market will help you align your discussions during interviews.
✨Tip Number 2
Network with professionals in the media planning and buying sector, especially those with experience in luxury brands. Attend industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Stay updated on the latest trends in media planning and buying, particularly in the APAC region. Being knowledgeable about local platforms and consumer behaviour can set you apart as a candidate who understands the market.
✨Tip Number 4
Prepare to discuss specific examples of successful media campaigns you've worked on, particularly those that demonstrate your ability to manage budgets and collaborate with teams. This will showcase your hands-on experience and problem-solving skills.
We think you need these skills to ace Burberry Media Planning and Buying Coordinator
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Media Planning and Buying Coordinator position at Burberry. Understand the key responsibilities and required skills, especially focusing on media planning, agency management, and budget oversight.
Tailor Your CV: Customise your CV to highlight relevant experience in media planning and buying, particularly in luxury markets. Emphasise any specific achievements or projects that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury industry and your understanding of Burberry's values. Mention how your background and skills make you a perfect fit for the role, particularly in relation to the APAC markets.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial in media planning and buying roles.
How to prepare for a job interview at Burberry
✨Understand Burberry's Brand Values
Before the interview, take some time to research Burberry's history and core values. Familiarise yourself with their commitment to creativity and sustainability, as this will help you align your answers with what the company stands for.
✨Showcase Your Media Planning Experience
Be prepared to discuss your previous media planning and buying experience in detail. Highlight specific campaigns you've worked on, particularly in luxury markets or relevant regions like South Korea and Japan, to demonstrate your expertise.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage budgets and timelines. Think of examples from your past work where you successfully navigated challenges in media planning and execution.
✨Demonstrate Cross-Channel Collaboration Skills
Since the role involves liaising with various teams, be ready to discuss how you've effectively collaborated with creative teams and external partners in the past. Share examples that showcase your communication skills and ability to work in a team environment.