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- Tasks: Lead global communications strategies and elevate the Burberry brand across diverse markets.
- Company: Join Burberry, a creative luxury fashion brand committed to sustainability and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in luxury fashion and drive global brand awareness.
- Qualifications: Extensive experience in luxury fashion PR and strong leadership skills.
- Other info: Be part of a dynamic team shaping the future of sustainable luxury.
The predicted salary is between 72000 - 108000 £ per year.
Introduction
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Job Purpose
The Global Communications Director will lead the strategic development and execution of high-impact, global communications plans that elevate the Burberry brand and engage key audiences across the world. This role is central to defining and driving bold, innovative communication strategies that support product launches, campaigns, events, and talent initiatives, aiming to increase brand awareness and strengthen Burberry\’s global presence. With a focus on the global market, the Director will play a key role in defining communication priorities for both brand and product teams, ensuring the flawless delivery of PR and marketing activities across diverse regions.
Responsibilities
- Define and roll out global communications strategies in collaboration with brand and product teams, creating tailored frameworks for different markets with clear KPIs.
- Lead communication strategies for product launches, ad campaigns, talent partnerships, and global collaborations, ensuring alignment across all markets.
- Develop seasonal strategies for product launches and marketing activations, including the creation and distribution of asset toolkits (imagery, lookbooks, samples) to support regional execution.
- Innovate and optimise communications for global events, such as fashion shows and press activations, maximizing media coverage and audience engagement.
- Manage the sample trafficking and logistics teams, ensuring strategic and smooth distribution across regions.
- Oversee budget management for communications activities, ensuring efficient allocation of resources to maximize impact.
- Collaborate with global and regional PR teams, providing guidance to ensure alignment with brand strategies and market-specific needs.
Personal Profile
- Extensive experience in luxury fashion PR, with a proven track record in leading global communications strategies and executing high-profile brand initiatives.
- Global market experience in executing communications strategies across diverse regions, with a keen understanding of local market dynamics and global branding.
- Strong understanding of the luxury fashion industry, with a refined sensibility for brand image, storytelling, and media relations at the highest level.
- Comprehensive knowledge of the global media landscape, with established relationships with top-tier fashion editors, stylists, influencers, and media outlets.
- Proven ability to lead and manage cross-functional teams, driving collaboration and aligning diverse stakeholders to achieve common objectives.
- Strong leadership and strategic thinking, with experience in managing high-impact projects, budgets, and crossregional operations.
- Excellent communication skills, with the ability to convey complex strategies clearly and inspire teams to deliver outstanding results.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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Burberry Director Global Communications employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Burberry Director Global Communications
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Burberry employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from Burberry, share why you love their work and how you can contribute to their mission. Authentic enthusiasm goes a long way!
✨Tip Number 3
Prepare for interviews by researching recent campaigns and initiatives at Burberry. Be ready to discuss how your experience aligns with their goals and how you can help elevate their global communications.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Burberry team.
We think you need these skills to ace Burberry Director Global Communications
Some tips for your application 🫡
Show Your Creative Side: At Burberry, creativity is key! Make sure your application reflects your unique perspective and innovative ideas. Use examples from your past experiences to showcase how you've pushed boundaries in communications.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in luxury fashion PR and how it aligns with Burberry's values. We want to see how you can contribute to our mission of sustainable luxury!
Highlight Global Experience: Since this role involves global communications, emphasise any international experience you have. Share specific examples of how you've navigated diverse markets and adapted strategies to local dynamics.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Burberry team!
How to prepare for a job interview at Burberry
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you’ve done your homework on Burberry. Understand their history, values, and recent campaigns. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Global Perspective
As a Global Communications Director, it’s crucial to demonstrate your understanding of diverse markets. Prepare examples of how you've successfully executed communication strategies in different regions, highlighting your adaptability and cultural awareness.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, like a product launch or a PR crisis. Think through potential scenarios in advance and outline your strategic approach, focusing on creativity and innovation in your responses.
✨Highlight Your Network
Given the importance of media relations in this role, be ready to discuss your connections within the luxury fashion industry. Mention any established relationships with key editors, influencers, or media outlets that could benefit Burberry’s communications strategy.