At a Glance
- Tasks: Lead and manage paid social media campaigns across various platforms to drive brand growth.
- Company: Join a leading luxury retail brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, creative work environment, and opportunities for professional development.
- Other info: Work with a dynamic team and enjoy excellent career growth opportunities.
- Why this job: Be at the forefront of social media strategy in the luxury sector and make a real impact.
- Qualifications: 4 years of social media experience and strong knowledge of digital media landscape required.
The predicted salary is between 50000 - 60000 £ per year.
Responsibilities
- Lead the end-to-end management of paid social media activation, ensuring that paid social investment effectively drives both long-term brand equity and short-term omnichannel revenue.
- Bridge the gap between high-level social planning and granular campaign execution.
- Oversee the integration of paid social with the wider media mix, while driving innovation and emerging social trends to maintain a competitive edge in the global luxury retail landscape.
Paid Social Operations
- Full-Funnel Social Strategy: Direct the activation strategy across all always-on and seasonal strategies (e.g., Meta, TikTok, Pinterest & Reddit), ensuring a seamless customer journey from brand awareness to conversion.
- Leadership: Lead, mentor, and develop a Paid Social Media Specialist, fostering a high-performing culture and ensuring operational excellence in daily execution.
- Regional Collaboration: Work closely with regional teams to execute nuanced social media strategies, particularly for APAC markets.
- Platform Specialisation: Manage campaigns across localised platforms, such as Red in China, LINE in Japan, and Kakao in South Korea.
- New Customer Acquisition: Support the global business strategy by tailoring paid social activations for Upper, Middle, and Lower funnel audience segments to ensure a balanced pipeline of brand discovery and high-intent conversion.
- Automation & Efficiency: Drive operational efficiencies within the social channel by embedding automation and AI-driven practices into campaign workflows.
- Taxonomy & Data Integrity: Implement and enforce global taxonomy governance for all social campaigns to ensure data consistency and unified reporting for MMM.
Media, Agency & Platform Management
- Agency Oversight: Day-to-day management of external agency partners, ensuring they deliver against KPIs, adhere to brand guidelines and maintain high standards of execution.
- Platform Relationships: Cultivate and maintain direct relationships with major social platforms (Meta, TikTok, Pinterest, etc.) to ensure the brand is at the forefront of alpha/beta testing and product roadmaps.
- Partner Relations: Collaborate with the Senior Media Operations Manager, Omnichannel Planning and Partnerships team, as well as regional teams to build strategic media deals with key social platforms, securing exclusive placements and first-to-market alpha/beta opportunities.
- Creative Asset Optimisation: Lead the social asset management lifecycle, working with Media Planning and Creative teams to ensure content is technically optimised for platform-specific requirements.
- Ecosystem Amplification: Identify opportunities across PR and Organic Social to ensure paid spend amplifies the wider brand ecosystem and drives both digital traffic and physical store footfall.
Qualifications
- 4 years social media experience at brand or media agency (or equivalent)
- Strong knowledge of paid social and digital media landscape
- Experience working in the luxury category preferred
- Experience planning across multiple markets (EMEA, US, APAC) preferred
- Strong understanding of digital measurement, attribution and analytics
- Experience managing large scale budgets
- Excellent stakeholder management and communication skills
Paid Social Media Manager employer: Burberry Uk
As a Paid Social Media Manager at our prestigious luxury retail company, you will thrive in a dynamic and innovative work culture that prioritises creativity and collaboration. We offer exceptional employee growth opportunities, including mentorship and leadership development, while our commitment to operational excellence ensures you can make a meaningful impact on our global brand strategy. Located in a vibrant city, our workplace fosters a diverse environment where your contributions are valued, and you can engage with cutting-edge social media trends to drive success.
We think you need these skills to ace Paid Social Media Manager
Paid Social Media Management
Campaign Strategy Development
Social Media Analytics
Budget Management
Stakeholder Management
Cross-Platform Campaign Execution
Automation and AI Integration
