SOCIAL ART DIRECTOR, BEAUTY
We are looking for a Social Art Director, Beauty to lead the creative development of social first content across Burberry Beauty channels. This senior creative role requires deep embedding in the global beauty landscape and an exceptional eye for craft, culture, and platform‑native storytelling.
KEY RESPONSIBILITIES
- Lead the creative direction of social first beauty content across platforms.
- Bring a strong point of view on beauty trends, aesthetics, and storytelling.
- Concept and execute innovative, platform‑native ideas from tutorials and creator‑led content to product storytelling and visual experiments.
- Act as Art Director on set for beauty shoots, ensuring excellence in lighting, texture, colour, and product representation.
- Capture iPhone self‑shot content where required, with strong understanding of TikTok and short‑form video language.
- Develop and evolve Burberry Beauty’s social visual identity, ensuring consistency with wider brand campaigns.
- Collaborate with Beauty Art Directors and Design teams to extend campaign and launch creative into social.
- Manage creative relationships with agencies, creators, photographers, stylists and collaborators.
- Translate briefs into compelling visual narratives using mood boards, references, and treatments.
- Ensure content is optimized for platform formats, pacing and storytelling.
- Manage multiple streams of work, providing visibility on timelines, progress and risks.
- Use performance insights to inform and evolve creative output.
- Mentor and guide junior creatives where appropriate.
PERSONAL PROFILE
- Proven experience as an Art Director, with a strong focus on beauty; luxury experience preferred.
- Deep understanding of the global beauty industry, creators, competitors and cultural movements.
- A standout portfolio showcasing beauty‑led social content across image and video.
- Strong expertise in art directing beauty shoots with exceptional attention to skin, texture and detail.
- In‑depth knowledge of social platforms and content performance.
- Experience working with beauty creators and influencers.
- Ability to translate brand strategy into culturally relevant visual storytelling.
- Excellent communication and presentation skills, confident working with senior stakeholders.
- Strong organisational skills in a fast‑paced, multi‑project environment.
- Proficiency in Figma, Adobe Creative Suite and video editing tools.
- Degree in a creative discipline or equivalent experience.
