At a Glance
- Tasks: Lead and optimise paid social media campaigns across platforms like Meta, LinkedIn, and TikTok.
- Company: Bupa is a health insurer focused on helping people live healthier, happier lives without shareholders.
- Benefits: Enjoy 25 days holiday, flexible working, health insurance, and an enhanced pension plan.
- Why this job: Join a passionate team making a real difference in people's lives through impactful campaigns.
- Qualifications: 18 months experience in paid social media with strong analytical and communication skills required.
- Other info: Bupa champions diversity and encourages applications from all backgrounds.
The predicted salary is between 24000 - 48000 ÂŁ per year.
Before submitting your application, you should read our privacy notice to understand how Bupa will use, store and share your information.
For Australia or New Zealand candidates – Before submitting your application, you should read our privacy notice to understand how Bupa will use, store and share your information.
Senior Paid Social Media Executive page is loaded
Senior Paid Social Media Executive
Apply locations Salford Quays time type Full time posted on Posted 3 Days Ago job requisition id R1186427
Job Description:
Senior Paid Social Media Executive
Hybrid role
Salford Quays, Bupa Place
Permanent
Full Time (37.5 hours per week)
ÂŁ32k (negotiable, depending on experience)
We make health happen
At Bupa, we’re here to help people live longer, healthier, happier lives – and make a better world. We’re a health insurer and provider with no shareholders, which means our customers are always our priority. We reinvest everything back into better health and care.
As a Senior Paid Social Media Executive, you’ll play a key role in bringing our purpose to life. You’ll help shape how we show up online – from promoting our health insurance and care services to driving awareness of our clinics and brand. You’ll be part of a passionate in-house team that’s focused on delivering smart, effective campaigns that make a real difference to people’s lives.
Key Responsibilities
- Plan, activate and optimise paid social media campaigns across platforms like Meta, LinkedIn, TikTok and more
- Manage day-to-day performance of paid social accounts, ensuring campaigns meet agreed KPIs such as cost per acquisition and return on ad spend
- Work closely with internal stakeholders to understand campaign goals and deliver activity that hits the mark
- Use data to track, analyse and report on campaign performance – and make smart decisions to improve results
- Develop and test new strategies to keep campaigns fresh and effective
- Collaborate with wider marketing teams (SEO, brand, CRM, TV, press) to ensure campaigns are integrated and consistent
- Make sure all campaigns meet regulatory requirements and are properly documented
- Be a subject matter expert for paid social within the digital marketing team
What We’re Looking For
We’re looking for someone who’s confident, curious and passionate about paid social media. You’ll need:
-
At least 18 months experience of Paid Social and specifically in delivering paid customer acquisition focused campaigns, remarketing in a platform agnostic manner A strong track record of delivering performance-driven campaigns (acquisition, remarketing, etc.)
-
Great communication skills – written and verbal – and the ability to explain performance clearly
-
Strong numerical and analytical skills, with experience using tools like Excel, Google Analytics or Adobe Analytics
-
A collaborative mindset – you’ll be working with lots of teams and stakeholders
-
Highly organised, with the ability to manage multiple projects at once
-
A degree or equivalent experience in marketing, digital or a related field
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Annual performance-based bonus
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you require information regarding this role in an alternative format, please email:
Time Type:
Full time
Job Area:
PR , Marketing & Brand
Locations:
Bupa Place
About Us
Be at the heart of helping people live longer healthier, happier lives and making a better world . We employ more than 80,000 people globally who are making this a reality. If you\’ve got the belief, the drive and the talent to help us in our ambition then we’d like to hear from you. Wherever you work, one thing stands out about Bupa people. Our customers are our passion – they’re at the heart of our positively different culture of care. At Bupa you’ll be challenged, you’ll be encouraged to innovate, and collaborate with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.
Get In Touch
Please introduce yourself to our recruiters and we\’ll get in touch if there\’s a role that sounds like a good match.
#J-18808-Ljbffr
Senior Paid Social Media Executive employer: Bupa
Contact Detail:
Bupa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Media Executive
✨Tip Number 1
Familiarise yourself with Bupa's brand and values. Understanding their mission to help people live healthier lives will allow you to align your experience and ideas with their goals during discussions.
✨Tip Number 2
Stay updated on the latest trends in paid social media advertising. Being able to discuss recent changes or innovations in platforms like Meta, LinkedIn, and TikTok can demonstrate your passion and expertise in the field.
✨Tip Number 3
Prepare to showcase your analytical skills by discussing specific campaigns you've managed. Be ready to explain how you used data to optimise performance and achieve KPIs, as this is crucial for the role.
✨Tip Number 4
Network with current or former employees of Bupa, if possible. They can provide insights into the company culture and expectations, which can help you tailor your approach during the interview process.
We think you need these skills to ace Senior Paid Social Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social media, particularly focusing on customer acquisition campaigns. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid social media and how it aligns with Bupa's mission. Mention your collaborative mindset and how you can contribute to their marketing goals.
Showcase Analytical Skills: Emphasise your numerical and analytical skills in your application. Provide examples of how you've used tools like Google Analytics or Excel to track and improve campaign performance.
Highlight Communication Abilities: Since strong communication skills are essential for this role, include examples of how you've effectively communicated campaign results to stakeholders in the past. This will show that you can explain performance clearly.
How to prepare for a job interview at Bupa
✨Showcase Your Campaign Success
Be prepared to discuss specific paid social media campaigns you've managed. Highlight your role in achieving KPIs like cost per acquisition and return on ad spend, as this will demonstrate your ability to deliver performance-driven results.
✨Demonstrate Analytical Skills
Since the role requires strong numerical and analytical skills, come equipped with examples of how you've used tools like Excel or Google Analytics to track and improve campaign performance. This will show your data-driven approach.
✨Communicate Clearly
Practice explaining complex campaign results in simple terms. Strong communication skills are essential for collaborating with various teams, so be ready to showcase your ability to convey information effectively.
✨Emphasise Collaboration
The job involves working closely with multiple stakeholders. Share experiences where you successfully collaborated with other teams, such as SEO or brand marketing, to create integrated campaigns that met shared goals.