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- Tasks: Lead B2B sales for SME health insurance, driving strategy and performance.
- Company: Bupa is a global healthcare leader focused on helping people live healthier lives.
- Benefits: Enjoy flexible working, management bonuses, private medical insurance, and 25 days holiday.
- Why this job: Join a purpose-driven team committed to making a positive impact on health and wellbeing.
- Qualifications: Proven sales leadership in insurance, with strong P&L management and strategic thinking skills.
- Other info: Bupa champions diversity and is a Level 2 Disability Confident Employer.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Head of B2B Sales – Health Insurance
Competitive Salary, bonus & benefits
London/Brighton/Hybrid
Permanent / 35 hours a week
Closing date – 8th August 2025
We make health happen
At Bupa, we’re here to help people live longer, healthier, happier lives – and make a better world. As a global healthcare leader with no shareholders, our customers are at the heart of everything we do. This role is a key part of that mission.
As Head of B2B Sales, you’ll lead the charge in shaping and growing the SME health insurance market – ensuring we deliver exceptional value and care to our clients. You’ll be at the forefront of driving strategy, innovation, and performance
Key Responsibilities
- Own and deliver the growth strategy for SME, full P&L accountability.
- Lead and inspire the account management team, and provide matrix leadership to Segment Managers across the UK & Africa.
- Collaborate with pricing, marketing, and proposition teams to shape compelling offers and campaigns.
- Drive new business and renewals through proactive pipeline and relationship management.
- Represent your segment in strategic forums, contributing to the wider Distribution strategy and Sales Centre of Excellence.
- Coach and develop sales talent, ensuring high performance and compliance.
- Build strong relationships with key clients and stakeholders, internally and externally.
- Champion a culture of integrity, customer focus, and continuous improvement.
What We’re Looking For
- Insurance sector – proven experience in sales leadership
- Track record of winning new business
- Profit & Loss management for large corporate accounts
- Commercially astute with deep understanding of pricing, risk, and contract negotiation.
- Strategic thinker with the ability to lead change and deliver results.
- Excellent interpersonal, communication, and influencing skills.
- A consultative approach to problem-solving and client engagement.
- Committed to delivering fair outcomes and meeting regulatory standards.
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.
In this role you will receive the following benefits and more:
- Management Bonus Scheme
- Car Allowance
- Private medical insurance
- 25 days holiday, increasing through length of service
- Enhanced parental leave
- Pension scheme
- Discounts on Bupa products and services
- Access to mental health support and wellbeing tools
Why Bupa
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to “Be you at Bupa”. We champion diversity and understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you require information regarding this role in an alternative format, please email:
Time Type
Full time
Job Area
Locations:
London, Victory House, Brighton #J-18808-Ljbffr
Head of B2B Sales - Health Insurance employer: Bupa
Contact Detail:
Bupa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of B2B Sales - Health Insurance
✨Tip Number 1
Familiarise yourself with the health insurance market, especially the SME sector. Understanding current trends and challenges will help you speak confidently about how you can drive growth and innovation in your interview.
✨Tip Number 2
Network with professionals in the health insurance industry, particularly those in sales leadership roles. Engaging with them can provide insights into the company culture at Bupa and the specific challenges they face, which you can address during your discussions.
✨Tip Number 3
Prepare to discuss your experience with P&L management and new business acquisition. Be ready to share specific examples of how you've successfully led teams and driven results in previous roles, as this will demonstrate your capability for the Head of B2B Sales position.
✨Tip Number 4
Showcase your consultative approach to problem-solving by preparing case studies or scenarios where you've effectively engaged clients. This will highlight your interpersonal skills and ability to build strong relationships, which are crucial for this role.
We think you need these skills to ace Head of B2B Sales - Health Insurance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales leadership, particularly within the insurance sector. Emphasise your track record of winning new business and managing P&L for large corporate accounts.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your strategic thinking and ability to lead change. Use specific examples from your past roles to illustrate how you've driven growth and innovation in sales.
Showcase Your Interpersonal Skills: Given the importance of communication and relationship management in this role, include examples that showcase your excellent interpersonal skills and consultative approach to client engagement.
Highlight Your Commitment to Compliance: Bupa values integrity and regulatory standards. Make sure to mention your commitment to delivering fair outcomes and any relevant experience you have in meeting compliance requirements.
How to prepare for a job interview at Bupa
✨Understand the Company Culture
Before your interview, take some time to research Bupa's values and mission. Understanding their commitment to health and customer focus will help you align your answers with what they stand for.
✨Showcase Your Sales Leadership Experience
Be prepared to discuss specific examples of your past sales leadership roles, particularly in the insurance sector. Highlight your track record of winning new business and managing P&L for large accounts.
✨Demonstrate Strategic Thinking
Think about how you can contribute to Bupa's growth strategy for the SME health insurance market. Be ready to share your ideas on driving innovation and performance in this area.
✨Prepare for Behavioural Questions
Expect questions that assess your interpersonal and communication skills. Use the STAR method (Situation, Task, Action, Result) to structure your responses, especially when discussing client engagement and problem-solving.
