At a Glance
- Tasks: Lead exciting marketing campaigns and engage customers across various channels.
- Company: Join Bupa, a health-focused company dedicated to making a positive impact.
- Benefits: Enjoy 25 days holiday, flexible working, and a strong wellbeing programme.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real difference in customer engagement while developing your marketing skills.
- Qualifications: 2-5 years of marketing experience with strong project management skills.
The predicted salary is between 33000 - 35000 £ per year.
Location: Bupa Place, Salford Quays
Contract: 6-month Fixed Term Contract, Full time, 37.5 hours per week
Salary: £33,000 - £35,000
Hybrid working (2 days per week in the office)
We make health happen. We're looking for a Senior Marketing Executive to join our Customer Engagement team, supporting the delivery of marketing campaigns and customer communications across Bupa's health insurance customer base. This is a fantastic opportunity for a commercially minded individual who enjoys managing projects from brief through to execution and working across a broad mix of channels.
You will support the planning and delivery of customer engagement campaigns designed to increase customer value, retention and product usage. You'll collaborate closely with internal stakeholders, data teams and Bupa's in-house creative studio, developing clear briefs and ensuring all communications are accurate, compliant and customer focused.
What you'll be doing:
- Delivering customer engagement campaigns across multiple marketing channels.
- Managing projects from initial brief through to execution and performance analysis.
- Supporting the launch of new products, propositions and customer benefits.
- Creating and optimising customer lifecycle communications.
- Developing engaging health and wellbeing content plans.
- Working with data teams to define audience segmentation and targeting strategies.
- Briefing and collaborating with internal creative and studio teams.
- Monitoring campaign performance and identifying opportunities for improvement.
- Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
- Ensuring all communications meet FCA and financial promotions requirements.
What you will bring:
- Around 2-5 years' marketing experience in a commercial environment.
- Experience managing marketing campaigns and multiple projects simultaneously.
- Exposure to customer engagement, CRM, lifecycle marketing or content marketing.
- Experience across channels such as email, digital, social or direct marketing.
- Strong stakeholder management and communication skills.
- A data-driven approach with the ability to measure and optimise campaign performance.
- Excellent organisational skills and attention to detail.
- Experience working within a regulated environment such as insurance, financial services, healthcare or another compliance-led sector.
Benefits:
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits. Joining Bupa in this role you will receive the following benefits and more:
- 25 days holiday, increasing through length of service, with option to buy or sell.
- Fixed Term Benefits allowance.
- An enhanced pension plan and life insurance.
- Various other benefits and online discounts.
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.
That’s why we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. If you require information regarding this role in an alternative format, please email: careers@bupa.com
Senior Marketing Executive - Customer Engagement employer: Bupa Occupational Health
Bupa is an exceptional employer, offering a supportive and inclusive work environment at Hatfield Peverel Lodge Care Home. With a strong focus on employee wellbeing, we provide comprehensive benefits including flexible working options, access to healthcare support, and opportunities for personal growth. Join our passionate Kitchen Team and be part of a community that values your contributions while making a meaningful impact on the lives of our residents.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - Customer Engagement
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bupa Occupational Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bupa Occupational Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bupa Occupational Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bupa Occupational Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive - Customer Engagement
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bupa Occupational Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bupa Occupational Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bupa Occupational Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bupa Occupational Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bupa Occupational Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bupa Occupational Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
