At a Glance
- Tasks: Drive local marketing initiatives and lead a dynamic team to boost patient growth.
- Company: Join Bupa Dental Care, a supportive and inclusive healthcare leader.
- Benefits: Enjoy 25 days holiday, discounts, health cover, and flexible working options.
- Other info: Be part of a diverse team focused on helping people live healthier lives.
- Why this job: Make a real impact in healthcare marketing while developing your career.
- Qualifications: Degree in Marketing or equivalent experience; strong leadership skills required.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Local Marketing Manager role at Bupa Dental Care UK. This is a hybrid role with occasional travel to our practices across the UK and monthly meetings in Bristol, London, or Manchester.
The Senior Local Marketing Manager at Bupa Dental Care drives and executes local marketing initiatives across our dental practices, aligning marketing activity with commercial objectives to identify growth opportunities and deliver consistent, organic growth. Working closely with Operations, the wider marketing team, and key stakeholders, the role ensures practice-level marketing is effective, cohesive, and tailored to local needs, while advocating for practices and ensuring they have the support to succeed. The role leads a regional, multi-channel team of six Local Marketing Managers, fostering collaboration across the marketing function and the wider Bupa organisation.
At Bupa Dental Care, our culture is built on being brave, caring, and responsible, offering a supportive, inclusive environment, flexible working, and a strong focus on development and wellbeing.
Responsibilities:
- Develop and deliver local marketing strategies that drive patient acquisition, retention, and organic growth across the dental practice portfolio.
- Lead and manage a regional, multi-channel marketing team, fostering a collaborative, high-performance culture aligned to business goals.
- Partner closely with Operations to ensure local marketing activity aligns with commercial objectives and individual practice needs.
- Identify and capitalise on growth opportunities across the practice network to enhance overall business performance.
- Act as a key stakeholder for practices, working with Practice Managers, Area Managers, and Regional Directors to address local marketing needs.
- Ensure consistent brand messaging and integration of local activity with wider marketing strategies and campaigns.
- Monitor and optimise marketing performance using data and insights, managing budgets to maximise ROI.
- Design and deliver scalable local marketing toolkits and initiatives that enable practices to implement high-impact activity efficiently.
Key Skills/Experience:
- Degree in Marketing, Business, or equivalent practical experience.
- Significant marketing experience, including leadership of local or regional marketing activity within a multi-site service or retail environment.
- Proven ability to develop and deliver marketing strategies that drive growth and strengthen brand visibility.
- Strong experience leading and managing a large, multi-channel marketing team, fostering a high-performance, collaborative culture.
- Confident using marketing performance data and insights to optimise activity and inform strategy.
- Experience in healthcare or dental care is advantageous but not essential.
- Comfortable operating in a fast-paced, complex environment supporting a large practice or location network.
Benefits:
- 25 days holiday, plus the option to buy more.
- Discounts in over 7,000 retailers, discounted gym membership, and discounted dental insurance.
- Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
- Access to remote GP and nurse services, physiotherapy, and mental health support.
- MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
- Early access to your earned wages through Wagestream.
- Cycle to work scheme.
- And many more, just ask.
If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits, and friendly teams, we would love to hear from you!
Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process. Bupa Dental Care is an equal opportunities employer.
Senior Local Marketing Manager in England employer: Bupa Dental Care UK
Bupa is an exceptional employer, offering a supportive and inclusive work culture that prioritises employee well-being and growth. With industry-leading benefits such as 25 days of holiday, comprehensive healthcare plans, and opportunities for professional development, employees in North Bristol can thrive both personally and professionally while contributing to a mission of enhancing the health and happiness of communities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Local Marketing Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bupa Dental Care UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bupa Dental Care UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bupa Dental Care UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bupa Dental Care UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Local Marketing Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bupa Dental Care UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bupa Dental Care UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bupa Dental Care UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bupa Dental Care UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bupa Dental Care UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bupa Dental Care UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
