Digital Product Manager in Salford

Digital Product Manager - Fixed Term

Manchester, London or Staines

Hybrid - 2 days per week in the office

Fixed Term 12 months

Full-time 37.5 hours per week

Salary from £58700 depending on experience

We make health happen

How you'll help to make health happen

• Taking ownership of and becoming an expert in your domain
• Defining the strategy and roadmap for AI, in collaboration with cross-functional team members and stakeholders, ensuring it aligns with both user needs and business objectives.

AI product development

• Identify, validate and deliver AI/LLM-powered website experiences that improve customer journeys.

Generative Engine Optimisation (GEO)

• Drive on-site optimisations and content creation to improve how our website is discovered, understood and represented by AI-powered search and answer engines.

AI-enabled ways of working

• Identify opportunities to use AI to improve workflows, reducing manual effort and accelerating delivery.

Responsible AI

• Ensure AI experiences are developed responsibly, considering privacy, security, accessibility, bias, explainability, accuracy and appropriate human oversight.

LLM quality

• Understand the specific challenges of LLM-based products, including hallucination, prompt/model evaluation and ongoing performance monitoring.

AI horizon scanning

• Stay close to developments in AI and translate emerging capabilities into practical opportunities for the website and wider digital product organisation.

What will you be doing?

• Ownership of the squad OKRs, roadmap, and backlog
• Define and maintain the strategy, roadmap, and backlog for your digital product, with senior support, establishing clear initiatives, priorities, and timeframes. Set clear goals (OKRs, KPIs) and own the outcomes, as well as the roadmap.
• Product Delivery: Lead the team in prioritising delivery work, doing whatever is needed to enable and unblock the team, make launch plans and ensures a high‑quality end product. Then report on impact against targets.
• Product Discovery: Identify major user problems in your area and effectively prioritise, break down and solve them with senior Digital Product support.
• Customer understanding: Identifying who your customers are, their needs and to act as the voice of the customer within your team to create shared context. Apply knowledge of user research, user testing and feedback methods to define problems, inform product decisions and prioritise user needs to deliver customer centric solutions that delight customers.
• Stakeholder management and communication: Engage and manage relationships with key stakeholders, ensuring their needs and expectations are met, keeping them informed of progress and outcomes, and clearly articulating how the squad's work aligns with company objectives.
• Cross-functional collaboration: Work closely with Design, Data, Engineering, Commercial, Marketing and Product peers to deliver first‑class solutions and manage dependencies across squads. Partner with business and technical leads to shape and refine the digital roadmap and backlog, ensuring alignment with strategic goals and customer needs.
• Optimise with Data: Leverage analytics, customer feedback, and market trends to track performance, identify problems, inform decision‑making and deliver measurable impact.
• Experiment & Iterate: Drive continuous learning and iteration through strong qualitative and quantitative techniques, including A/B testing.
• Continuous improvement and innovation: Foster a culture of continuous improvement and innovation within the team, encouraging the exploration of new ideas and approaches to enhance the product.
• Risk management and mitigation: Identify potential risks and develop mitigation strategies to ensure the successful delivery of the product.

You

• Experience experimenting with or delivering AI/LLM-enabled products, with enough technical understanding to work effectively with engineering, data and AI specialists.
• Digital product management experience with demonstrated ability to lead digital teams from concept through product discovery, validation and delivery, using the Product Operating Model.
• Good understanding of user centred design, the software development lifecycle and expertise in working in agile methodologies within complex environments.
• A champion for accessibility who acknowledges the needs of users with different backgrounds, abilities, cultures, and environments.
• Solid stakeholder management experience and strong communicator who is able to articulate and drive the product roadmap and outcomes.
• Deep understanding of measuring and optimising customer journeys and features through data insights
• Strong motivator that's able to get the best out of your squad.
• Proficiency in product management tools (Jira / Azure Dev Ops, Confluence, Miro, Figma, Amplitude)

Bene