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For Companies At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and retention.
- Company: Join a multi-award-winning digital payments platform in the automotive industry.
- Benefits: Enjoy competitive salary, private healthcare, 26 days holiday, and flexible work options.
- Why this job: Be part of a fast-growing team making a real impact in the automotive sector.
- Qualifications: 3+ years as a CRM Manager with experience in major CRM tools and data analysis.
- Other info: Opportunity to collaborate across teams and contribute to innovative solutions.
The predicted salary is between 36000 - 60000 £ per year.
Abit about us…
Please allow us to celebrate our own success for a moment… We\’ve built a customer-centric product that is market-leading, and we are smashing it!
We\’re a multi-award-winning digital payments and insight platform within the automotive industry. We work with over 5,000 automotive retailers, helping drivers to pay for motoring costs, accessories, and other services through a variety of different payment options. Our purpose is to build a solution that gives drivers peace of mind while enhancing customer experience and assisting with dealer profitability.
Bumper is a fast-growing payments scale-up, and we’re excited to continue building on our growth, having completed a successful Series B funding round in 2024!
Our Head Office is in Sheffield City Centre, with offices also based in London and Turkey. We\’ve also expanded further, bringing retailers in Ireland, Germany, Spain, and the Netherlands on board, with the vision of being the leading automotive payment and insights platform.
A bit about the role…
We\’re on the lookout for a dynamic and passionate CRM Manager to join Bumper in a full-time hybrid role, based out of our Sheffield or London (Hammersmith) office at least three days a week.
In this role, you’ll take the lead on developing and executing CRM strategies that drive customer engagement, loyalty, and retention. You’ll own the end-to-end planning and delivery of CRM and lifecycle marketing campaigns, using data-driven insights to continuously refine our approach and uncover new opportunities for growth.
Reporting directly to our Chief Growth Officer, you’ll collaborate with cross-functional teams across Bumper, from Marketing and Product to Customer Experience, to ensure our CRM efforts are aligned, effective, and impactful.
Day-to-day responsibilities:
- Drive customer engagement and increase retention rates.
- Create campaigns for B2B users to engage and educate them on our payment products, whilst improving B2B activation rates.
- Collaborate with colleagues in the business to optimise retention flows
- Create, manage, and optimise marketing campaigns.
- Create and maintain HTML templates for email marketing campaigns.
- Monitor and report on the performance of CRM campaigns, providing actionable insights.
- Analyse CRM data to identify trends, opportunities, and areas for improvement.
- Implement and manage user segmentation strategies to deliver personalised experiences.
Now a bit about you…
Our Growth team is passionate and enthusiastic, and is looking to welcome a CRM Manager to the team with ashared interest in our scale-up journey and the aim to embed Bumper as the leading payments and insight platform.
What we are looking for in you…
We\’d love to hear from you if you\’re a true team player who enjoys trying new ideas, solving problems, and proactively sharing knowledge. If you\’re eager to collaborate and come up with innovative solutions, we\’d love to hear from you!
Our ideal candidate has…
- At least 3 years of experience as a CRM Manager
- CRM software experience, including using data to drive great customer outcomes
- Previous use of major CRM tools, such as Braze, Hubspot, Salesforce Marketing Cloud, Silverpop & Mailchimp
- Understands data and previous experience inwritingSQL
- Experience in creating and maintaining HTML templates
- Understands the complete user lifecycle including other marketing channels and products
What you\’ll get from us…
- Competitive Salary
- Company bonus scheme
- Private healthcare with Vitality, and Medicash health cash plan
- We give 26 days holiday + bank holidays, plus volunteer days throughout the year (pro-rated)
- Tax-saving Salary Sacrifice Pension with Aviva
- Salary sacrifice Cycle to Work, Octopus Electric Vehicle, and Nursery fee schemes available!
- For all your well-being and development needs, we give each colleague access to a Wellbeing platform, with an allowance of £250 per year
- Our Bumper Flex policy for better work/life balance
- Annual company-wide Bumper Retreat—a few days of fun, collaboration, and mingling (make sure your passport’s in date!)
- If and when the time comes, we will give 4 months\’ paid leave to primary carers, and 1 month of paid leave to secondary carers
Perks are nice, but we know perks don’t make up the whole package of a great job. By joining our Bumper team, you\’ll have the opportunity to be an ambassador for our product & brand, and help us to continue on our winning streak!
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CRM Manager employer: Bumper
Contact Detail:
Bumper Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the automotive industry and the specific challenges it faces. Understanding the market dynamics will help you tailor your CRM strategies effectively and demonstrate your knowledge during interviews.
✨Tip Number 2
Showcase your experience with major CRM tools like Braze, Hubspot, or Salesforce Marketing Cloud. Be prepared to discuss specific campaigns you've managed using these platforms, highlighting your data-driven approach to customer engagement.
✨Tip Number 3
Network with professionals in the automotive and digital payments sectors. Attend relevant industry events or webinars to connect with potential colleagues and gain insights that could set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your understanding of user segmentation and lifecycle marketing. Be ready to share examples of how you've used data analysis to optimise campaigns and improve customer retention rates in previous roles.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a CRM Manager. Focus on your achievements in customer engagement, retention strategies, and any specific CRM tools you've used, such as Braze or Hubspot.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the automotive industry and how your skills align with Bumper's mission. Mention specific examples of successful CRM campaigns you've led and how they drove customer loyalty.
Showcase Data-Driven Insights: Since the role requires data analysis, include examples of how you've used data to inform your CRM strategies. Discuss any experience you have with SQL and how it has helped you optimise campaigns.
Highlight Team Collaboration: Bumper values teamwork, so emphasise your ability to collaborate with cross-functional teams. Share instances where you've worked with marketing, product, or customer experience teams to achieve common goals.
How to prepare for a job interview at Bumper
✨Show Your Passion for CRM
Make sure to express your enthusiasm for customer relationship management. Share specific examples of how you've successfully engaged customers in previous roles, and demonstrate your understanding of the importance of customer loyalty and retention.
✨Know the Tools Inside Out
Familiarise yourself with the major CRM tools mentioned in the job description, such as Braze, Hubspot, and Salesforce Marketing Cloud. Be prepared to discuss your experience with these platforms and how you've used data to drive customer outcomes.
✨Demonstrate Data-Driven Decision Making
Prepare to talk about how you've used data analysis in your previous roles. Highlight any experience you have with SQL and how you've leveraged insights to optimise CRM campaigns and improve customer engagement.
✨Collaborative Mindset
Since the role involves working closely with cross-functional teams, be ready to discuss your collaborative experiences. Share examples of how you've worked with marketing, product, or customer experience teams to achieve common goals.
