User Acquisition Manager

At Bumble, we’re building the Love Company — a place where healthy, equitable relationships and friendships can start (and keep growing). The Growth Ads team helps bring that mission to more people by running high-quality, trustworthy advertising that respects our community and strengthens our brand.

Bumble is looking for a User Acquisition Manager to support our growth marketing efforts on various media channels. You’ll be responsible for assisting the user acquisition team in promoting Bumble and Badoo in ways that will deliver high-quality registrations at scale. You will be responsible for launching digital marketing campaigns using your data-driven media buying experience, collaborating with cross-functional teams, and analysing the competitive landscape for ways to improve our user acquisition strategy.

• Be responsible for planning, buying, and optimising user acquisition campaigns across various paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc).
• Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs.
• Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users.
• Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence.
• Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations.
• Proactively contribute to team meetings, team initiatives, and knowledge sharing.

• 2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok.
• Strong analytical skills with an ability to make data-driven decisions.
• You are comfortable with numbers and have a passion for processing and analyzing data.
• Experience leveraging acquisition channels to drive revenue and/or user acquisition growth.
• Strong Excel and analytical skills are required, SQL is a plus.
• Experience working in a distributed team across different geographies.
• Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry.
• You are comfortable working to meet deadlines and targets.
• Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools.

• You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams.
• You are positive and committed with a 'can-do' attitude and a flexible approach.
• You are a problem solver and a forward thinker.
• You have great communication skills, both verbal and written.
• You are deeply passionate about Bumble’s brand vision and values.

£60,000 - £70,000 a year

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.