Overview
In this senior leadership role, you own the strategy and performance of Bumble’s International Core Markets, building a long-term vision that drives sustainable growth and local relevance. You lead a team of market leaders, translating global strategy into insight-led market plans and guiding cross-functional collaboration. You navigate complexity, prioritize initiatives, and foster a culture of measurement and learning. This position offers impact through shaping market strategies, brand leadership, and cross-market collaboration within a fast-moving, inclusive environment.
Responsibilities
- Own and align the strategy and performance of Bumble's International Core Markets portfolio, driving growth and cultural relevance
- Lead and develop a high-performing team, translating strategy into market plans
- Drive cross-portfolio alignment, prioritizing initiatives and sharing learnings
- Assess performance, prioritize investments, optimize as needed
- Establish success metrics and champion a culture of measurement and learning
- Use consumer insights to challenge assumptions and evolve market strategies
- Build partnerships with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, Research & Insights and other teams
- Communicate performance, priorities, risks, and opportunities to senior leadership with clear recommendations
- Foster an inclusive team culture grounded in trust, accountability, openness
- Act as a senior leader across the International organization, sharing frameworks and leadership practices
Key requirements
- Bachelor's degree; MBA or Master's is a plus
- +12 years of experience in brand, integrated, or strategic marketing, preferably in consumer tech, lifestyle, or culturally-driven brands
- Proven experience leading multiple markets or a complex portfolio with clear strategic impact
- Strong people leadership with ability to coach and develop teams
- Strong strategic thinking linking portfolio and market dynamics
- Ability to diagnose complex market challenges and translate insights into strategic choices
- Strong commercial and analytical judgment with data-driven prioritization and ROI framework experience
- Deep understanding of integrated marketing and the role of brand, media, partnerships, communications, growth in outcomes
- Understanding of international marketing balancing global consistency with local relevance
- Proven ability to influence senior cross-functional stakeholders
- Excellent executive communication and relationship-building skills
- Ability to operate effectively in a fast-moving environment
- Excellent presentation and interpersonal skills
- leadership and people development
- collaboration and cross-functional influence
- communication and storytelling
- integrated marketing strategy
- brand, media, creators, partnerships, communications, product marketing, growth
- data analysis, ROI frameworks, performance measurement
Director, Core Markets - Integrated Marketing in London employer: Bumble
Bumble is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for Senior ML Engineers passionate about AI and personalization. With a commitment to employee growth, Bumble offers mentorship opportunities and encourages continuous learning in a dynamic environment. Located in a vibrant tech hub, employees benefit from a supportive work culture that values curiosity and excellence, ensuring meaningful and rewarding careers.
