At a Glance
- Tasks: Drive growth strategies for a dynamic B2C marketplace using data and AI tools.
- Company: Join Bumble, a mission-driven company focused on healthy relationships.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Embrace a culture of curiosity and respect in a fast-paced, innovative setting.
- Why this job: Make a real impact on user engagement and marketplace health while collaborating with diverse teams.
- Qualifications: Experience in growth strategy and product analytics, preferably in a B2C environment.
The predicted salary is between 80000 - 100000 £ per year.
At Bumble, we’re building a world where all relationships are healthy and equitable — and that mission comes to life through a dynamic, people-powered digital marketplace. The Product Growth team is responsible for shaping how millions of people experience that ecosystem, ensuring we deliver value in a way that is balanced, engaging, and sustainable across our global community. As a Growth Strategy Lead, you will play a critical role in understanding and optimising this B2C marketplace — using data, experimentation, and commercial insight to unlock meaningful growth.
You’ll work at the intersection of product, data, and strategy to diagnose performance, identify opportunities, and influence decisions that improve engagement, liquidity, and long‑term retention. This role is grounded in Curiosity and Excellence — diving deep into user behaviour while driving high‑impact outcomes. You’ll collaborate with purpose, take ownership from insight through to execution, and use AI tools to enhance how quickly and effectively we generate, test, and act on insights.
What You'll Do
- Analyse end-to-end product and B2C marketplace performance, identifying growth opportunities, diagnosing friction points, and improving ecosystem health (e.g. supply‑demand balance, user liquidity).
- Apply structured prioritisation frameworks (e.g. RICE, North Star metrics) to guide strategic decisions and maximise user and business impact.
- Partner with Product Managers, Data teams, and cross‑functional stakeholders to shape and deliver growth strategies across acquisition, engagement, and retention.
- Support and influence experimentation roadmaps, ensuring hypotheses reflect user behaviour, marketplace dynamics, and measurable outcomes.
- Translate complex data into clear, compelling insights and narratives that drive alignment and influence senior stakeholders.
- Monitor and diagnose key metrics and trends leveraging internal tools such as Looker.
- Leverage AI tools to accelerate diagnostics, uncover behavioural patterns, and improve the speed and quality of strategic recommendations.
- Collaborate cross‑functionally, take ownership of initiatives, and adapt with an agile mindset, role‑modelling Bumble values such as Courage and Respect.
About You
- Significant experience in growth strategy, product analytics, management consulting, or a related field within a B2C digital marketplace or consumer tech environment (required).
- Typically requires 8–12 years of experience, though we welcome candidates with alternative backgrounds that demonstrate equivalent skills.
- Strong understanding of B2C user behaviour and marketplace dynamics, including liquidity, network effects, and supply‑demand balance.
- Proven ability to analyse complex datasets and translate them into clear, strategic recommendations that drive measurable impact.
- Deep familiarity with growth frameworks such as funnel analysis, cohort analysis, North Star metrics, and prioritisation methodologies like RICE.
- Experience partnering closely with Product and Data teams in an experimentation‑led, fast‑paced environment.
- Proficiency in SQL and data visualisation tools such as Looker.
- Demonstrates the ability to collaborate with purpose, take ownership, and see work through from insight to impact, with an agile mindset.
- Brings Curiosity to explore new approaches and Courage to challenge assumptions constructively.
- Comfortable independently leveraging AI tools to enhance analysis, generate insights, and improve day‑to‑day efficiency.
Growth Strategy Lead — AI-Driven Growth for B2C Marketplace employer: Bumble
At Bumble, we pride ourselves on fostering a vibrant and inclusive work culture that champions collaboration, curiosity, and respect. As a Growth Strategy Lead, you'll not only have the opportunity to drive impactful growth in our AI-driven B2C marketplace but also benefit from a supportive environment that prioritises employee development and innovation. With access to cutting-edge tools and a commitment to work-life balance, Bumble is an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Strategy Lead — AI-Driven Growth for B2C Marketplace
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in growth strategy and data analysis. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to B2C marketplaces. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Growth Strategy Lead — AI-Driven Growth for B2C Marketplace
Some tips for your application 🫡
Show Your Curiosity:When writing your application, let your curiosity shine through! Share examples of how you've explored user behaviour or tackled complex problems in the past. We love candidates who dive deep and aren't afraid to ask questions.
Be Data-Driven:Since this role is all about using data to drive growth, make sure to highlight your experience with data analysis. Use specific metrics or frameworks you've worked with to demonstrate your ability to translate data into actionable insights. We want to see how you can make an impact!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that align with our job description. Mention your familiarity with B2C marketplaces and any relevant tools like SQL or Looker. It shows us you’re genuinely interested!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our mission and values!
How to prepare for a job interview at Bumble
✨Know Your Numbers
Make sure you’re familiar with key metrics related to B2C marketplaces, like user liquidity and supply-demand balance. Brush up on your SQL skills and be ready to discuss how you've used data to drive growth in previous roles.
✨Master the Growth Frameworks
Get comfortable with growth frameworks such as RICE and North Star metrics. Be prepared to explain how you’ve applied these methodologies in past projects to prioritise initiatives and maximise impact.
✨Showcase Your Curiosity
Demonstrate your curiosity by discussing how you’ve explored user behaviour in-depth. Share examples of how your insights led to actionable strategies that improved engagement or retention in a marketplace setting.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with Product and Data teams. Prepare to discuss specific instances where your collaboration led to successful experimentation outcomes or strategic decisions.
