Growth Strategy Lead

At Bumble, we’re building a world where all relationships are healthy and equitable — and that mission comes to life through a dynamic, people-powered digital marketplace. The Product Growth team is responsible for shaping how millions of people experience that ecosystem, ensuring we deliver value in a way that is balanced, engaging, and sustainable across our global community. As a Growth Strategy Lead, you will play a critical role in understanding and optimising this B2C marketplace — using data, experimentation, and commercial insight to unlock meaningful growth. You’ll work at the intersection of product, data, and strategy to diagnose performance, identify opportunities, and influence decisions that improve engagement, liquidity, and long-term retention. This role is grounded in Curiosity and Excellence — diving deep into user behaviour while driving high-impact outcomes. You’ll collaborate with purpose, take ownership from insight through to execution, and use AI tools to enhance how quickly and effectively we generate, test, and act on insights.

What You'll Do

• Analyse end-to-end product and B2C marketplace performance, identifying growth opportunities, diagnosing friction points, and improving ecosystem health (e.g. supply-demand balance, user liquidity).
• Apply structured prioritisation frameworks (e.g. RICE, North Star metrics) to guide strategic decisions and maximise user and business impact.
• Partner with Product Managers, Data teams, and cross-functional stakeholders to shape and deliver growth strategies across acquisition, engagement, and retention.
• Support and influence experimentation roadmaps, ensuring hypotheses reflect user behaviour, marketplace dynamics, and measurable outcomes.
• Translate complex data into clear, compelling insights and narratives that drive alignment and influence senior stakeholders.
• Monitor and diagnose key metrics and trends leveraging internal tools such as Looker.
• Leverage AI tools to accelerate diagnostics, uncover behavioural patterns, and improve the speed and quality of strategic recommendations.
• Collaborate cross-functionally, take ownership of initiatives, and adapt with an agile mindset, role-modelling Bumble values such as Courage and Respect.

About You

• Significant experience in growth strategy, product analytics, management consulting, or a related field within a B2C digital marketplace or consumer tech environment (required).
• Typically requires 8–12 years of experience, though we welcome candidates with alternative backgrounds that demonstrate equivalent skills.
• Strong understanding of B2C user behaviour and marketplace dynamics, including liquidity, network effects, and supply-demand balance.
• Proven ability to analyse complex datasets and translate them into clear, strategic recommendations that drive measurable impact.
• Deep familiarity with growth frameworks such as funnel analysis, cohort analysis, North Star metrics, and prioritisation methodologies like RICE.
• Experience partnering closely with Product and Data teams in an experimentation-led, fast-paced environment.
• Proficiency in SQL and data visualisation tools such as Looker.
• Demonstrates the ability to collaborate with purpose, take ownership, and see work through from insight to impact, with an agile mindset.
• Brings Curiosity to explore new approaches and Courage to challenge assumptions constructively.
• Comfortable independently leveraging AI tools to enhance analysis, generate insights, and improve day-to-day efficiency.

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI Fluency

AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes. We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.

Final Compensation

Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.

Benefits & Perks

• Annual personal learning & development budget.
• Private Medical Insurance (PMI).
• Private Dental Insurance.
• Babylon Health app.
• Mental health support.
• Enhanced parental leave, including a highly competitive maternity package.
• Unlimited PTO.
• Subsidised gym membership.
• ‘Double matched’ pension contributions up to 6%.
• Premium App Access.

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring

At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly. For further information on how we hold and manage your data, please refer to our Privacy Policy.