Growth-Driven User Acquisition Lead

Growth-Driven User Acquisition Lead

Full-Time 50000 - 60000 £ / year (est.) No working from home possible
Bumble Inc.

At a Glance

  • Tasks: Drive user growth through innovative digital marketing campaigns across social and search platforms.
  • Company: Join Bumble, the Love Company, promoting healthy relationships worldwide.
  • Benefits: Unlimited PTO, wellness benefits, and competitive insurance packages.
  • Other info: Flexible, fast-paced environment with great career development opportunities.
  • Why this job: Make a real impact in user acquisition while working with a passionate team.
  • Qualifications: 2-5 years in performance marketing with strong analytical skills.

The predicted salary is between 50000 - 60000 £ per year.

At Bumble, we’re building the Love Company — a place where healthy, equitable relationships and friendships can start (and keep growing). The Growth Ads team helps bring that mission to more people by running high-quality, trustworthy advertising that respects our community and strengthens our brand. Bumble is looking for a User Acquisition Manager to support our growth marketing efforts on various media channels.

You’ll be responsible for assisting the user acquisition team in promoting Bumble and Badoo in ways that will deliver high-quality registrations at scale. You will be responsible for launching digital marketing campaigns using your data-driven media buying experience, collaborating with cross-functional teams, and analysing the competitive landscape for ways to improve our user acquisition strategy.

Key Accountabilities
  • Be responsible for planning, buying, and optimising user acquisition campaigns across various paid social, paid search, and programmatic channels (TikTok, Meta, Google Ads, etc).
  • Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs.
  • Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users.
  • Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence.
  • Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations.
  • Proactively contribute to team meetings, team initiatives, and knowledge sharing.
Experience We Are Looking For
  • 2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok.
  • Strong analytical skills with an ability to make data-driven decisions.
  • You are comfortable with numbers and have a passion for processing and analyzing data.
  • Experience leveraging acquisition channels to drive revenue and/or user acquisition growth.
  • Strong Excel and analytical skills are required, SQL is a plus.
  • Experience working in a distributed team across different geographies.
  • Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry.
  • You are comfortable working to meet deadlines and targets.
  • Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools.
About You
  • You are comfortable in a fast-paced environment where you communicate daily with world‑class talent from our global teams.
  • You are positive and committed with a 'can‑do' attitude and a flexible approach.
  • You are a problem solver and a forward thinker.
  • You have great communication skills, both verbal and written.
  • You are deeply passionate about Bumble’s brand vision and values.
Benefits & Perks
  • Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
  • Unlimited PTO + 1 company‑wide week off + Focus Fridays every week.
  • Fully paid life and long-term disability insurance.
  • 401k with 4% company match if you contribute 6%, 90-day eligibility.
  • Monthly wellness benefit and access to Noom, Unmind, and Your Money Line.
  • Maternity and Fertility benefit + 26 week paid parental leave.
  • Premium App Access.

Final Compensation will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job‑related considerations.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non‑binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

Growth-Driven User Acquisition Lead employer: Bumble Inc.

At Bumble, we pride ourselves on fostering a vibrant and inclusive work culture that champions personal growth and meaningful connections. As a member of our Growth Ads team, you'll enjoy unlimited PTO, comprehensive health benefits, and a supportive environment that encourages creativity and collaboration across global teams. Join us in our mission to build healthy relationships while benefiting from our commitment to employee well-being and professional development.

Bumble Inc.

Contact Details:

Bumble Inc. Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Growth-Driven User Acquisition Lead

Tip Number 1

Get to know Bumble's mission inside out! When you’re chatting with the team, show them you’re not just another candidate but someone who genuinely believes in building healthy relationships. It’ll make you stand out!

Tip Number 2

Prepare some killer questions for your interview. Think about what you want to know regarding their user acquisition strategies or how they measure success. This shows you’re engaged and ready to contribute!

Tip Number 3

Don’t forget to highlight your analytical skills! Be ready to discuss how you’ve used data to drive decisions in past roles. Bumble loves a numbers person, so let’s show them you’re the one!

Tip Number 4

Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Bumble family!

We think you need these skills to ace Growth-Driven User Acquisition Lead

User Acquisition
Performance Marketing
Digital Marketing Campaigns
Data Analysis
Analytical Skills
Media Buying
Campaign Optimisation

Some tips for your application 🫡

Show Your Passion:When you're writing your application, let your enthusiasm for Bumble's mission shine through. We want to see that you genuinely care about building healthy relationships and how your skills can contribute to that goal.

Be Data-Driven:Since this role is all about user acquisition and performance marketing, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive decisions in past campaigns – we love numbers!

Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key accountabilities and experience we're looking for. Show us how your background aligns with the role and our values.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!

How to prepare for a job interview at Bumble Inc.

Know Your Numbers

As a User Acquisition Lead, you'll need to be comfortable with data. Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you’ve optimised campaigns based on performance metrics.

Familiarise Yourself with Bumble's Brand

Dive deep into Bumble’s mission and values before the interview. Understand their approach to user acquisition and how it aligns with their brand vision. This will help you articulate how you can contribute to their growth marketing efforts effectively.

Prepare for Creative Collaboration

Since you'll be working closely with the Growth Creative team, think about how you can bring innovative ideas to the table. Be prepared to discuss past experiences where you collaborated on creative strategies and how those led to successful campaigns.

Showcase Your Adaptability

Bumble operates in a fast-paced environment, so highlight your ability to adapt and thrive under pressure. Share specific examples of how you've successfully navigated challenges in previous roles, especially in launching campaigns in new markets or channels.