At a Glance
- Tasks: Lead a dynamic sales team and drive brand visibility across the UK.
- Company: Join C&C Group, a leading premium drinks company with iconic brands.
- Benefits: Competitive salary, travel opportunities, and a focus on sustainability.
- Other info: Diverse and inclusive workplace with a commitment to personal development.
- Why this job: Make an impact in the FMCG sector while developing your leadership skills.
- Qualifications: Sales management experience in FMCG and strong relationship-building skills.
The predicted salary is between 50000 - 60000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
You probably know us best from brands like Bulmers, Magners and Tennent's
Do you have sales experience and get a buzz from working as part of a team? Do you have a FMCG background? If so, this Field Sales Manager role could be the one for you!
About the role
C&C Group is looking for a Field Sales Manager to manage a team of field sales representatives.
You will also be responsible for setting and agreeing the annual plans, objectives and ongoing agendas for off-licence groups.
- Role Responsibilities
- Communicate quarterly KPIs to the field sales team, measure performance against KPIs and formulate corrective actions plans as necessary to ensure KPIs are achieved.
- Develop a proactive relationship culture with key customers where opportunities
- are sought to seek feedback on level of service being provided.
- Communicate category and brand opportunities to customers and persuade customers to adjust their product range and product displays in line with the Company's objectives.
Execute brand activations to attain maximum visibility for the Company's brands.
- Travel around the country to meet team members, customers and store personnel at a minimum 3-4 days per week.
Record market trends, competitor activity and customer feedback on a daily basis.
- Ensure all customer/store information is captured and maintained by you and the team in the CRM platform including customer feedback, competitor activity and tracking whether targets have been achieved
- Develop a personal network within the sales territory and represent the organisation at industry events to identify sales opportunities, promote the organization, and enhance its reputation.
- Key Skills & Experience
- Proven experience managing and developing successful Field Sales teams within FMCG.
- Strong track record of delivering sales targets, KPIs, and business growth.
- Excellent customer relationship and key account management skills.
- Strong commercial awareness with the ability to identify and maximise sales opportunities.
- Experience using CRM systems and sales data to drive performance.
- Skilled in coaching, motivating, and performance managing teams.
- Strong communication, negotiation, and presentation skills.
- Good knowledge of the FMCG retail/off-trade environment.
- Full UK driving licence and willingness to travel regularly.
About us
Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks.
C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C.
While delivering joy to customers, we always shine a light on people and the planet.
We have a clear ESG vision delivering to a better world.
We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.
If your experience is close to what you see listed here, please still consider applying.
Diversity of experience and skills combined with passion is a key to delivering on our mission.
Therefore, we encourage people from all backgrounds to apply.
Please let us know if you require accommodations during the interview process.
C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles.
For help, please contact our Talent Acquisition Team at careers@candcgroup. com.
All applications need to come through the candidate portal https://careers. candcgroupplc. com/vacancies/
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Field Sales Manager - Bulmers employer: Bulmers Ireland
Bulmers Ireland is an excellent employer that values its employees by fostering a supportive and dynamic work culture. With a focus on customer satisfaction, the company offers flexible working hours and opportunities for professional growth within the distribution team, making it an ideal place for those seeking meaningful employment in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Manager - Bulmers
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Bulmers Ireland as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Bulmers Ireland and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Bulmers Ireland’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Field Sales Manager - Bulmers
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Bulmers Ireland, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Bulmers Ireland, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Bulmers Ireland.
How to prepare for a job interview at Bulmers Ireland
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Bulmers Ireland offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Bulmers Ireland but also helps you get a feel for whether you’d thrive in that environment.
