At a Glance
- Tasks: Manage and optimise performance marketing campaigns across Europe, driving customer acquisition and revenue growth.
- Company: Join the UK's leading online bullion dealer with a passion for gold and silver investment.
- Benefits: Competitive salary up to £40,000, full-time role, and opportunities for professional development.
- Other info: Support and develop junior team members while collaborating with cross-functional teams.
- Why this job: Be part of a fast-paced team making a real impact in a high-growth business.
- Qualifications: Strong analytical skills, commercial awareness, and experience in performance marketing.
The predicted salary is between 35000 - 40000 £ per year.
Jewellery Quarter Bullion is passionate about gold and silver investment, making it simple for customers across the UK and Europe to buy, sell and store bullion securely. As the UK's leading online bullion dealer with £500m+ turnover, our brands (BullionByPost.co.uk, Gold.co.uk and others) are trusted by thousands of investors. You'll join a fast-paced, high-growth business with a market-leading online presence, working within a Performance Marketing team focused on driving customer acquisition, revenue growth and campaign performance across multiple European markets.
We're looking for a Senior Performance Marketing Executive to join our growing Performance Marketing team and take ownership of paid advertising activity across multiple European markets. Reporting to the Head of Performance Marketing, you'll play a key role in planning, launching, optimising and reporting on performance marketing campaigns across paid search, paid social and other customer acquisition channels. You'll also help support and develop more junior team members as the team continues to grow. This is a hands-on role suited to someone who combines strong analytical skills with commercial awareness and a passion for performance marketing. You'll work closely with Data, Development, SEO, Branding and E-Commerce teams to drive customer acquisition, maximise ROI and support wider business growth.
Key Responsibilities:
- Day-to-day management and optimisation of performance marketing campaigns across multiple European markets.
- Plan, launch, monitor, optimise and report on PPC campaigns across paid search and paid social platforms.
- Conduct keyword research, audience targeting analysis, bid management, ad copy testing and creative testing.
- Manage and allocate advertising budgets across campaigns to maximise performance and ROI.
- Analyse campaign performance data and provide actionable insights and recommendations.
- Produce regular reporting for the Head of Performance Marketing and wider stakeholders.
- Work closely with Development and Data teams to maintain accurate tracking and attribution across all paid channels.
- Lead and support cross-functional initiatives to improve paid media effectiveness.
- Collaborate with SEO, Branding, E-Commerce, Data and Operations teams to improve targeting, messaging and funnel performance.
- Stay up to date with platform updates, industry trends and testing opportunities.
- Support continuous optimisation and innovation across paid media activity.
- Support, coach and share knowledge with junior members of the Performance Marketing team.
- Assist the Head of Performance Marketing with testing new channels, technologies and growth opportunities.
- Contribute to the ongoing development of performance marketing strategy across the business.
Senior Performance Marketing Executive employer: BullionByPost
Jewellery Quarter Bullion is an exceptional employer, offering a dynamic work environment in the heart of Birmingham where innovation and growth are at the forefront. With a strong focus on employee development, you will have the opportunity to enhance your skills while contributing to a market-leading team in performance marketing. Our collaborative culture encourages creativity and teamwork, making it a rewarding place for those passionate about driving results in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing campaigns. This will give you an edge during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Senior Performance Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Performance Marketing Executive role. Highlight your experience with PPC campaigns, data analysis, and any relevant achievements that showcase your skills in performance marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your background aligns with our mission at Jewellery Quarter Bullion. Keep it engaging and personal.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, be sure to include examples of how you've used data to drive marketing decisions in the past. We love seeing numbers that back up your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BullionByPost
✨Know Your Numbers
As a Senior Performance Marketing Executive, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROI, CPC, and conversion rates. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Campaign Success
Prepare specific examples of successful performance marketing campaigns you've managed. Highlight your role in planning, launching, and optimising these campaigns, and be ready to explain the impact they had on customer acquisition and revenue growth.
✨Understand the Market
Familiarise yourself with the jewellery and bullion market, especially in Europe. Knowing the competitive landscape and current trends will show your passion for the industry and help you stand out as a candidate who can contribute to the company's growth.
✨Be a Team Player
This role involves collaboration with various teams. Prepare to discuss how you've supported and developed junior team members in the past. Emphasise your ability to share knowledge and best practices, which is crucial for the growth of the Performance Marketing team.
