At a Glance
- Tasks: Lead and mentor a high-performing PPC team to optimize campaigns and drive growth.
- Company: Join BullionByPost, the UK's leading online gold and silver bullion dealer with over £300 million turnover.
- Benefits: Be part of a thriving e-commerce business with opportunities for growth and innovation.
- Why this job: Make an impact in the precious metals industry while working with a dynamic team and cutting-edge strategies.
- Qualifications: Proven experience in managing large-scale PPC campaigns and strong analytical skills required.
- Other info: This is an office-based role in Birmingham; applicants must have the right to work in the UK.
The predicted salary is between 43200 - 72000 £ per year.
Are you ready to push the boundaries of paid search and lead a top-performing PPC team?
Have you got what it takes to optimise a multi-million pound click budget and drive growth in the precious metals industry?
BullionByPost is on the hunt for an experienced PPC leader to help drive our growth in the evolving precious metals market.
By joining us, you will become part of the Jewellery Quarter Bullion, a thriving e-commerce business specialising in the sale of gold and silver bullion online. As the UK’s leading online gold and silver bullion dealer—turning over more than £300 million each year—we connect customers with one of the world’s oldest and most trusted stores of value.
We operate multiple websites across the UK and Europe, including BullionByPost.co.uk and Gold.co.uk, providing trusted platforms for customers to buy and sell this safe-haven asset, and continue to focus heavily on growth opportunities across the EU.
If you’re ready to apply your paid search expertise to a company at the forefront of e-commerce and precious metal trading, we’d love to hear from you!
About the Head of Paid Marketing role
In this pivotal role, you will lead, mentor, and develop our internal PPC team to deliver successful, high-performing paid search, shopping, and display campaigns across multiple UK and international websites, working with a multi-million pound click budget.
You’ll take ownership of all PPC strategies—optimising spend to maximise ROI, analysing performance data to uncover actionable insights, and continually improving campaigns through industry-leading approaches. By staying on top of the latest trends and technologies, you’ll test new channels and tactics to drive incremental conversions.
Your ability to communicate effectively with stakeholders and share your knowledge, enthusiasm, and innovative ideas will shape not only our PPC strategy but also inspire the wider Marketing Team.
Who are we looking for?
- Proven experience in managing large-scale paid search campaigns, particularly on Google and Bing Ads, within an eCommerce environment.
- Experience leading and growing a team, with strong collaboration skills.
- Strong analytical abilities to interpret complex data and derive insights that lead to improved campaign performance.
- Knowledge of other PPC platforms and strategies, and how they can benefit a fast-moving eCommerce business.
- Excellent communication and leadership skills, with the ability to inspire and guide a team towards achieving ambitious goals.
- An understanding of how macroeconomic trends and political events impact financial markets.
- Be willing to approach things differently and challenge the norm.
- Obsessive attention to detail, especially with numbers and data analysis.
If you are a passionate and experienced leader eager to make an impact in the precious metals industry, we want to hear from you.
Apply now to become a key player at Jewellery Quarter Bullion and help drive our success to new heights.
For more information, please email our team at
**Please note** This is an office-based role at our Birmingham head office and does not qualify for visa sponsorship; all applicants must have the right to work in the UK.
Head of PPC employer: BullionByPost
Contact Detail:
BullionByPost Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PPC
✨Tip Number 1
Familiarize yourself with the latest trends in PPC, especially within the eCommerce sector. This will not only help you understand the current landscape but also allow you to discuss innovative strategies during your interview.
✨Tip Number 2
Prepare to showcase your experience with large-scale paid search campaigns. Be ready to discuss specific examples where you've optimized budgets and improved ROI, as this is crucial for the role.
✨Tip Number 3
Highlight your leadership skills by sharing instances where you've successfully mentored or developed a team. This will demonstrate your ability to inspire and guide others, which is key for this position.
✨Tip Number 4
Stay updated on how macroeconomic trends affect financial markets, particularly in the precious metals industry. This knowledge will show your understanding of the market dynamics that influence PPC strategies.
We think you need these skills to ace Head of PPC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing large-scale PPC campaigns, particularly on Google and Bing Ads. Emphasize your leadership skills and any relevant eCommerce experience.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the precious metals industry and your innovative ideas for PPC strategies. Mention specific achievements that demonstrate your ability to optimize budgets and drive growth.
Showcase Analytical Skills: Provide examples of how you've used data analysis to improve campaign performance. Highlight your attention to detail and ability to derive actionable insights from complex data sets.
Demonstrate Leadership Experience: Discuss your experience in leading and mentoring teams. Share specific instances where you inspired your team to achieve ambitious goals and how you foster collaboration within a marketing environment.
How to prepare for a job interview at BullionByPost
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing large-scale paid search campaigns, particularly on Google and Bing Ads. Highlight specific examples where you optimized budgets and improved ROI, as this will demonstrate your capability to handle the multi-million pound click budget.
✨Demonstrate Leadership Skills
Since this role involves leading and mentoring a PPC team, share your experiences in team management. Discuss how you've successfully collaborated with others and inspired your team to achieve ambitious goals, showcasing your leadership style.
✨Analytical Mindset
Prepare to talk about your analytical abilities. Be ready to explain how you interpret complex data and derive actionable insights that lead to improved campaign performance. Providing concrete examples of past successes will strengthen your case.
✨Stay Updated on Industry Trends
Show your enthusiasm for the industry by discussing the latest trends and technologies in PPC. Mention any new channels or tactics you've tested recently and how they contributed to incremental conversions, demonstrating your proactive approach to growth.