Head of Paid Marketing

Head of Paid Marketing

Full-Time 42000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and mentor a PPC team to optimize paid search campaigns across multiple platforms.
  • Company: Join Jewellery Quarter Bullion, the UK's leading online gold and silver bullion dealer.
  • Benefits: Enjoy up to 30% bonus, 25 days holiday, enhanced parental pay, and extensive learning resources.
  • Why this job: Make an impact in a dynamic industry while working with cutting-edge technology and a passionate team.
  • Qualifications: Experience in managing large-scale PPC campaigns and leading teams, with strong analytical and communication skills.
  • Other info: This is an office-based role in Birmingham; no visa sponsorship available.

The predicted salary is between 42000 - 84000 £ per year.

Head of Paid Marketing – Birmingham – Up to £70,000 DOE plus bonus and comprehensive benefits package.

  • Are you ready to lead a paid search team at a dynamic business dealing in one of the most coveted products in the world?

If the answer is yes , then keep reading—this might be the perfect opportunity for you! We’re part of a thriving group that operates across the gold bullion industry while staying at the forefront of cutting-edge technology.

We are seeking an experienced Head of PPC to manage our in-house team driving optimising performance across various paid search channels.

What can we offer you?

  • Employee Bonus Scheme : Up to 30% of your basic salary, based on performance
  • Generous Holiday Allowance : 25 days, with the option to purchase additional days
  • Enhanced Maternity and Paternity Pay
  • Learning and Development : Investment in your professional growth via one-to-one supervisions, personal development plans, and access to extensive learning resources
  • Pension Contribution: An 8% employer pension contribution to support your future planning
  • Employee Benefits Platform: Includes free 24/7 access to a private GP and Therapist, retail discounts, cycle to work scheme, and more
  • Discounts on Precious Metals

What will the role involve?

  • Lead, mentor, and develop an internal PPC team, ensuring the successful delivery of high-performing paid search campaigns.
  • Strategise and deliver JQB’s paid search, shopping, and display strategies across multiple UK and international websites with a multi-million pound click budget.
  • Efficiently communicate actionable analysis and execute improvements to help drive incremental conversions.
  • Take ownership of PPC budgets, optimising spend to maximise ROI.
  • Analyse performance data, generate actionable insights, and implement strategies for ongoing improvement.
  • Stay up to date with the latest industry trends, technologies, and best practices, testing new channels and approaches to drive better performance.
  • Take an innovative approach to PPC, sharing your prior knowledge, experience, new approaches and enthusiasm with the wider Marketing Team.

Who are we looking for? You may have a variety of the below:

  • An understanding of how macroeconomic trends and political events impact financial markets.
  • Proven experience in managing large-scale paid search campaigns, particularly on Google and Bing Ads, within an eCommerce environment.
  • Experience leading and growing a team, with strong collaboration skills.
  • Strong analytical abilities to interpret complex data and derive insights that lead to improved campaign performance.
  • Knowledge of other PPC platforms and strategies, and how they can benefit a fast-moving eCommerce business.
  • Excellent communication and leadership skills, with the ability to inspire and guide a team towards achieving ambitious goals.
  • Be willing to approach things differently and challenge the norm.
  • Obsessive attention to detail, especially with numbers and data analysis.

If you are a passionate and experienced leader eager to make an impact in the precious metals industry, we want to hear from you.

Apply now to become a key player at Jewellery Quarter Bullion and help drive our success to new heights.

For more information, please email our team at

**Please note:** This is an office-based role at our Birmingham head office and does not qualify for visa sponsorship; all applicants must have the right to work in the UK.

About the Company

By joining Jewellery Quarter Bullion Ltd, you will become part of a vibrant, entrepreneurial business. Over the last 12 years, we have grown BullionByPost.co.uk into the UK's leading online gold and silver bullion dealer, with an annual turnover exceeding £350 million. Our portfolio also includes Gold.co.uk and over seven fully translated, localised bullion websites across the EU and the US, demonstrating our rapidly expanding international presence.

As the UK's premier online bullion dealer, BullionByPost.co.uk empowers customers to buy and sell precious metals with ease and confidence. Our commitment to transparent pricing, customer education, and unparalleled service distinguishes us in the industry.

Head of Paid Marketing employer: BullionByPost

At Jewellery Quarter Bullion, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our Birmingham office provides a dynamic environment where you can lead a talented PPC team while enjoying generous benefits like a performance-based bonus scheme, extensive learning opportunities, and a supportive pension contribution. Join us to not only advance your career in the precious metals industry but also to be part of a rapidly growing company that values your professional growth and well-being.
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Contact Detail:

BullionByPost Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Paid Marketing

✨Tip Number 1

Familiarize yourself with the latest trends in PPC and digital marketing, especially within the eCommerce sector. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.

✨Tip Number 2

Network with professionals in the PPC and digital marketing space. Attend industry events or webinars where you can connect with others who may have insights into the company or role, and potentially get a referral.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully managed large-scale paid search campaigns. Be ready to share metrics and outcomes that highlight your analytical skills and ability to drive ROI.

✨Tip Number 4

Showcase your leadership experience by preparing anecdotes that illustrate how you've mentored and developed teams in the past. Highlight your collaborative approach and how it has led to successful campaign outcomes.

We think you need these skills to ace Head of Paid Marketing

Paid Search Management
Team Leadership
Performance Analysis
Google Ads
Bing Ads
eCommerce Marketing
Budget Management
Data Interpretation
Strategic Planning
Communication Skills
Collaboration Skills
Attention to Detail
Industry Trend Awareness
Problem-Solving Skills
Creativity in Marketing

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in managing large-scale paid search campaigns, particularly on Google and Bing Ads. Emphasize any leadership roles you've held and your ability to drive team performance.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the precious metals industry and your innovative approach to PPC. Mention specific strategies you've implemented in the past that led to improved campaign performance.

Showcase Analytical Skills: Provide examples of how you've used data analysis to derive actionable insights in previous roles. Highlight your obsessive attention to detail, especially with numbers and data analysis, as this is crucial for the role.

Research the Company: Familiarize yourself with Jewellery Quarter Bullion and its position in the market. Understanding their business model and recent developments will help you tailor your application and demonstrate your genuine interest in the company.

How to prepare for a job interview at BullionByPost

✨Showcase Your Leadership Skills

As a Head of Paid Marketing, you'll be leading a team. Be prepared to discuss your previous leadership experiences, how you've mentored team members, and the strategies you've used to inspire and guide your teams towards success.

✨Demonstrate Analytical Expertise

Highlight your strong analytical abilities by discussing specific examples where you've interpreted complex data to drive campaign performance. Be ready to explain how you derive actionable insights from performance data.

✨Stay Updated on Industry Trends

The role requires staying at the forefront of industry trends and technologies. Prepare to discuss recent developments in PPC and how you've applied new strategies or tools in your past roles to improve performance.

✨Communicate Your Innovative Approach

This position values innovative thinking. Share examples of how you've approached PPC campaigns differently in the past, challenged the norm, and what results those changes yielded.

Head of Paid Marketing
BullionByPost
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  • Head of Paid Marketing

    Full-Time
    42000 - 84000 £ / year (est.)

    Application deadline: 2026-12-21

  • B

    BullionByPost

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