At a Glance
- Tasks: Lead and improve a £500m+ e-commerce business with a hands-on approach.
- Company: Join BullionByPost, a trusted leader in precious metals with a strong reputation.
- Benefits: Competitive salary, performance bonus, meaningful equity, and growth opportunities.
- Other info: Office-based role in Birmingham with flexibility when needed.
- Why this job: Shape the future of a leading business while leveraging AI and technology.
- Qualifications: Proven track record in leadership, operational judgement, and team-building skills.
The predicted salary is between 100000 - 150000 £ per year.
Location: Birmingham (Office-based)
Contract: Full-time, Permanent
Package: Competitive salary, Performance bonus, Meaningful equity
About BullionByPost / Gold.co.uk
BullionByPost and Gold.co.uk are among the UK's leading precious metals businesses, built over many years on trust, integrity and outstanding customer service. We help customers buy and sell gold, silver and precious metals with confidence. For many people, these are not ordinary purchases. They may be protecting savings, diversifying wealth, buying for the first time, or choosing something meaningful for the future. That responsibility matters.
The business now has annual turnover of more than £500 million, serves customers across the UK and Europe, and has substantial opportunity for further growth.
The Opportunity
We are looking for an exceptional Chief Executive Officer to lead the next stage of the business. Although the title is CEO, this is very much a hands-on leadership role. We are looking for someone who wants to run and improve a business in detail: customers, people, operations, systems, service, marketing, technology, risk and execution.
The right person will be close enough to the business to understand what is really happening, but experienced enough to build teams, raise standards and create long-term value. This is a role where reputation matters. Long-term success comes from doing things properly: clear communication, fair dealing, secure processes, careful controls, excellent service and genuine integrity.
The right person will already have a strong track record of leading, scaling or improving a substantial commercial business. They will be commercially experienced, operationally strong and able to make good decisions under pressure. They will understand that growth matters, but trust matters more.
Technology, Data and AI
Technology, data and AI will be important in the next stage of the business. We are looking for a leader who already understands the far-reaching impact AI will have on business, customers, service, decision-making, efficiency, marketing, controls and the wider economy. They do not need to come from an AI company, but they should be actively engaged with modern tools and able to see how they can create real advantage when applied with judgement. In a trust-based business, technology must strengthen accuracy, accountability and customer confidence. The right leader will understand both the opportunity and the responsibility. We are looking for someone who can combine ambition with discipline. Someone who can modernise and improve the business without losing the values that made it successful. Someone who understands that gold is one of the oldest stores of value in the world, but that the best businesses serving customers today must also use the best tools available.
The Ideal Candidate Will Bring
- A proven track record as a CEO, Managing Director or senior commercial leader
- Strong operational and commercial judgement
- High integrity and personal credibility
- Experience growing, improving or professionalising a substantial business
- Excellent people leadership and team-building ability
- A deep understanding of customer trust, service and reputation
- The willingness to be hands-on where it matters
- A practical understanding of how AI, automation and data can improve a business
- Clear communication and calm decision-making
- The ability to balance growth, risk, service and long-term value
Experience
Experience in precious metals is not essential. Experience in e-commerce, financial services, luxury goods, high-value retail, technology-led operations, regulated markets or another customer-focused business would be highly relevant.
Why Join Us?
This is a rare opportunity to lead a trusted, established and ambitious business in a market where confidence, clarity and long-term thinking matter more than ever. Above all, we are looking for a leader who can build on what already works, raise standards further, and help shape the future of one of the UK's leading precious metals businesses.
Practical Bits
The role is based in our Birmingham office. Flexibility exists when needed, but this is not a remote role. We move faster together. Package includes competitive salary, performance bonus and meaningful equity.
Interested?
If you want a comfortable corporate role with a narrow job description, this probably isn't for you. If you want to lead a £500m+ e-commerce business, put AI and technology to work, build a better customer experience and leave a real mark, we should talk.
