At a Glance
- Tasks: Lead product marketing for Recruitment Cloud, driving growth and client retention.
- Company: Join Bullhorn, a people-first tech company focused on customer experience.
- Benefits: Unlimited vacation, private medical coverage, and career development opportunities.
- Other info: Collaborative culture that values fresh perspectives and continuous improvement.
- Why this job: Make an impact in a fast-paced environment while telling compelling product stories.
- Qualifications: 5+ years in Product Marketing or similar, with strong SaaS knowledge.
The predicted salary is between 54000 - 66000 £ per year.
Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization. Bullhorn is a fast-paced and dynamic environment where hard work and outstanding results are rewarded and celebrated. We value those that exhibit an eagerness to learn and a strong natural desire for continuous improvement and we encourage team members to stretch themselves, acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritise promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasising emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a challenging and rewarding workplace for everyone.
As a Senior Product Marketing Manager, you will own product positioning and, in collaboration with other Bullhorn teams, develop go-to-market plans that drive growth and client retention. You will be looked at as a SME, leveraging this expertise in combination with strong business acumen to inform product and business strategy and enable key stakeholders.
A Typical Day Will Include...
- Go-to-market ownership of Recruitment Cloud, the global leading recruitment solution for staffing firms on the Salesforce platform.
- Leveraging your story-telling abilities to bring your product story to life through buyer-focused messaging, blog posts, customer/sales presentations, web content and other customer-facing content.
- Serving as a product SME by speaking to customers and Sales team to understand customer needs and requirements, and create solution content (e.g. customer presentation, sales enablement materials, product videos, website copy) to articulate our solution capabilities and value to both external and internal audiences.
- Educating both internal and external stakeholders about our product features and their benefits; speak and present internally and externally to promote our product story.
- Performing competitive analysis, developing powerful competitive positioning and enabling internal teams including Sales, Solution Consulting, Marketing, and Product.
- Partnering closely with Product to understand the product strategy and roadmap, providing input from knowledge of market, customers, and go-to-market activities.
- Working with the wider marketing organization to drive campaigns to build sales pipeline and hit bookings goals for the Bullhorn Platform, including webinars, digital marketing, account-based marketing and other programs.
- Driving adoption of new innovations with our existing client base to ensure they’re maximising their value with Bullhorn.
This job might be a fit if…
- You have at least 5+ years business experience in Product Marketing, Product Management, or a similar function.
- You have a strong understanding of SaaS technology, including their business models, market dynamics, and pricing.
- You like to get your hands dirty, and are looking for a fast-paced business that’s growing fast.
- You have the ability to independently manage projects and expectations cross-functionally to deliver results.
- You have excellent written and verbal communication skills, including experience presenting to and working with senior-level executives internally and externally.
- You possess strong commercial acumen and enjoy the challenge of supporting sales with complex deal cycles.
- You possess the ability to tell a captivating story using words, images, video; an understanding of how to create content that engages an audience.
- You are detail oriented and process-driven. You love data and rely on it to make decisions.
Nice to have:
- You have experience working with a CRM, reporting, analytics or Business Intelligence solution.
- You have experience in the recruitment/staffing industry.
- You have experience working with solutions on the Salesforce platform.
What we offer...
- Group Critical Illness, Group Income Protection, Group Life Assurance, Pension, Vision, EAP.
- Access to our Discounts and Wellbeing Portal.
- Optional from DAY ONE - Private Medical Coverage & Ride to Work Scheme.
- Unlimited Vacation.
- Quarterly paid volunteer days.
- Lucrative Employee Referral Program (eligible for prior to your first day).
- Career development opportunities up/across Bullhorn.
We are a people-first culture where everyone’s contribution is valued and respected. We're looking for smart, forward-thinking individuals who aren't afraid to challenge the status quo and bring fresh perspectives to the table. If you're someone who thrives in a casual, yet fast-paced and agile environment, we'd love to have you join us.
Summary Location: Remote EMEA - United Kingdom Type: Full time
Senior Product Marketing Manager - Recruitment Cloud employer: Bullhorn
Bullhorn is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters innovation and collaboration. With benefits like unlimited vacation and private medical coverage, employees are encouraged to maintain a healthy work-life balance while pursuing their professional growth through tailored training and development opportunities. Joining Bullhorn means being part of a forward-thinking team dedicated to driving success in the staffing tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - Recruitment Cloud
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Bullhorn!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Bullhorn would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Bullhorn through your school's career services!
We think you need these skills to ace Senior Product Marketing Manager - Recruitment Cloud
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Marketing Manager - Recruitment Cloud, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Marketing Manager - Recruitment Cloud position at Bullhorn. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Bullhorn
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.