At a Glance
- Tasks: Lead gamification strategies to keep players engaged and valued in a dynamic gaming environment.
- Company: Join a high-growth social gaming business with innovative products for a global audience.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a vibrant team that values creativity and entrepreneurial spirit.
- Why this job: Make a real impact on player retention and engagement through creative gamification strategies.
- Qualifications: 3-5+ years in retention with a passion for building emotional connections with players.
The predicted salary is between 50000 - 65000 £ per year.
Bullfinch Recruitment are proud to be partnering with a high-growth social gaming business, delivering innovative, scalable products to a global player base, who are looking for a Gamification & Retention Manager to join their team.
Key Responsibilities
- Your remit spans the full player lifecycle, from keeping players engaged to making sure our highest-value players feel genuinely valued.
- Gamification Retention & Strategy
- Own the Gamification & Retention strategy, bringing a consumer-brand mindset to campaigns, rewards and lifecycle communications.
- Design and execute gamification mechanics that feel exciting and earned, not just another loyalty points system, using community engagement.
- Identify and act on commercial opportunities within the player base, balancing short-term revenue with long-term player value.
- Use content-led moments and activations to support lifecycle campaigns, ensuring players feel connected to the brand at every stage of their journey, whilst feeding the strongest content into awareness and acquisition channels to drive new player growth.
- Use data to identify trends in player behaviour, spot churn risks early and find new opportunities for gamification features.
- Track the end-to-end performance of brand activation campaigns, connecting on-platform engagement back to measurable retention and gamification outcomes to understand what is genuinely moving revenue.
- Continuously iterate on campaign strategy using performance data, building a feedback loop between brand activity, player behaviour and revenue impact that sharpens every activation over time.
Experience & Requirements
- You have 3–5+ years in a retention team which supports gamification features but you work beyond your scope of work due to a genuine interest and curiosity for how the best consumer brands build lasting relationships with their audiences.
- You understand how to build emotional connection at scale using content, creator relationships and rewards campaigns as tools for retention and gamification, not just awareness.
- You are a creative thinker with a commercial edge, capable of generating bold, original ideas and equally capable of building the business case and execution plan behind them.
- You understand how brand activation campaigns work across the full funnel, from community engagement and content-led moments through to measurable impact on player retention and lifetime value.
- You are entrepreneurial by nature, comfortable operating with autonomy and energised by the opportunity to build something from the ground up rather than inherit a playbook.
- You are as comfortable analysing data and campaign performance as you are in a creative brainstorm.
Gamification & Retention Manager in Douglas employer: Bullfinch
Join a dynamic and innovative social gaming business that prioritises employee growth and creativity, offering a vibrant work culture where your ideas can flourish. With a focus on gamification and player retention, you'll have the opportunity to shape strategies that engage a global audience while enjoying competitive benefits and a supportive environment that values your contributions. Located in a thriving industry hub, this role provides unique advantages for professional development and collaboration with like-minded individuals.
StudySmarter Expert Advice🤫
We think this is how you could land Gamification & Retention Manager in Douglas
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bullfinch and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bullfinch are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bullfinch on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bullfinch. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Gamification & Retention Manager in Douglas
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bullfinch. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bullfinch:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bullfinch’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bullfinch
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bullfinch will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bullfinch, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
