At a Glance
- Tasks: Lead digital marketing strategies and manage campaigns on Meta and TikTok.
- Company: Join a high-growth social gaming business with innovative products.
- Benefits: Enjoy professional autonomy, competitive salary, and growth opportunities.
- Other info: Be part of a collaborative team focused on innovation and expansion.
- Why this job: Shape the brand's trajectory and make a real impact in a dynamic environment.
- Qualifications: Expertise in Meta Ads Manager, TikTok, and a data-driven mindset.
The predicted salary is between 50000 - 65000 £ per year.
Bullfinch Recruitment are proud to be partnering with a high-growth social gaming business, delivering innovative, scalable products to a global player base, who are looking for a Digital Marketing Manager to join their team.
Role Overview
We are looking for a high-performing Digital Marketing Manager to take the lead on our growth and acquisition strategy. This is a foundational role to work with the marketing agency, ideal for a senior specialist or manager who is ready to own a marketing vertical and scale it. In this position, you will be given the autonomy to define our digital presence, optimise our performance frameworks, and establish the processes that will facilitate our future expansion. You will be a hands-on strategist who thrives on managing the entire marketing lifecycle, from initial creative concepts to technical execution and ROI analysis.
Key Responsibilities
- Department Foundations: Take full ownership of the digital marketing roadmap, establishing best practices and scalable workflows for our acquisition channels.
- Full-Funnel Execution: Lead the end-to-end management of paid social campaigns, with a heavy emphasis on Meta and TikTok. You will handle technical targeting, creative testing, and daily optimisations to ensure consistent growth.
- Performance Analysis & Attribution: Monitor and report on the fiscal health of our campaigns. You will analyse CPA and ROAS across 7-day and 30-day windows to ensure marketing spend is converted into sustainable revenue.
- Creative Strategy: Direct the evolution of our visual and messaging assets. You will identify high-performing creative trends and work to ensure our design output is optimised for maximum conversion.
- Partnership & Agency Oversight: Act as the primary point of contact for our marketing agency and affiliate partners. You will manage the integration into major affiliate networks and ensure our external partners are delivering high traffic.
- Strategic Growth: Proactively identify new opportunities for expansion, whether through emerging platforms or innovative targeting techniques, to keep the brand at the forefront of the market.
- AI Development: Actively using AI in your day to day to enhance and optimise campaigns across the marketing mix.
- Performance Targets: Responsible for the ROAS, Paid & Organic CPA to ensure that all targets are being met working alongside the marketing agency.
Experience & Requirements
- Technical Proficiency: Deep expertise in Meta Ads Manager and TikTok for Business, with a strong understanding of pixel implementation and attribution modelling.
- Analytical Discipline: A data-first approach to marketing, with the ability to translate complex metrics into clear, actionable insights for senior leadership.
- Commercial Mindset: Strong experience managing budgets and a proven track record of maintaining efficient acquisition costs while scaling.
- Ambition for Impact: A professional looking to leave their mark on a department and grow alongside the business as we expand our marketing capabilities.
This position offers a unique level of professional autonomy. As the sole architect of our digital strategy, you will have the authority to shape the brand’s trajectory and the agility to implement innovative solutions without the constraints of traditional corporate layers. We offer a platform where your expertise directly correlates to company-wide success.
Digital Marketing Manager in Douglas employer: Bullfinch
At Bullfinch Recruitment, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to take ownership of their roles. As a Digital Marketing Manager in the high-growth social gaming sector, you will enjoy unparalleled autonomy to shape our digital strategy while collaborating with a passionate team dedicated to pushing boundaries. With a strong focus on professional development and a culture that celebrates creativity and results, we offer an exciting opportunity for you to make a significant impact in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Douglas
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bullfinch and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bullfinch are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bullfinch on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bullfinch. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Douglas
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bullfinch. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bullfinch:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bullfinch’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bullfinch
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bullfinch will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bullfinch, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
