At a Glance
- Tasks: Lead creative strategy for Social Casino accounts and mentor a dynamic team.
- Company: Join a global growth marketing partner with a focus on innovation.
- Benefits: Fully remote work, competitive pay, and the freedom to experiment creatively.
- Other info: Diversity is valued; all backgrounds are encouraged to apply.
- Why this job: Shape impactful creative strategies in a fast-paced, results-driven environment.
- Qualifications: Experience in creative strategy, strong scriptwriting skills, and data fluency.
The predicted salary is between 63000 - 77000 £ per year.
Bullfinch Recruitment is working with a global growth marketing partner, who are looking for a Creative Strategist Lead to join as a Maternity cover.
The Role
- Own creative strategy across our US Social Casino portfolio, leading a creative pod and translating performance data into winning concepts that drive real results.
What you will be doing
- Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels.
- Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert.
- Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards.
- Write scripts and shape storyboards for video content, working with both in-house teams and external creators.
- Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations.
- Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches.
What we are looking for
- Proven creative strategy experience at a performance-driven agency or in-house team with measurable results.
- Deep UGC and influencer expertise – you know how to use these as performance levers, not just brand plays.
- Strong scriptwriting skills and comfort shaping video content from concept to final cut.
- Data fluency – CTR, CPI, ROAS, hook rates, and retention curves should be second nature.
- Team leadership experience with the autonomy to operate without constant oversight.
- Thrives in fast-paced environments where briefs evolve and iteration is constant.
Why you will love it
This is a senior role with real autonomy on accounts that test more, ship more, and learn faster than most agencies. You'll have the budget and freedom to experiment, the data to prove what works, and a team that values results over politics. Plus, it's fully remote with competitive compensation and the chance to shape creative strategy in one of the most competitive verticals online.
This role is remote and can be based in any of the following countries:
- Brazil
- Bulgaria
- Costa Rica
- Croatia
- Cyprus
- Estonia
- Georgia
- Greece
- Ireland
- Mexico
- Poland
- Portugal
- Romania
- Serbia
- Slovenia
We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.
Creative Strategist Lead in London employer: Bullfinch Recruitment
Lemon Platypus is an exceptional employer that prioritises a supportive and collaborative work culture, making it an ideal place for HR Systems Implementation Consultants to thrive. With a focus on employee growth and development, the company offers opportunities to enhance your skills in HR technology while working with a diverse range of clients. Located in a vibrant area, Lemon Platypus fosters a dynamic environment where innovation and teamwork are celebrated, ensuring that every team member feels valued and empowered.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bullfinch Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bullfinch Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bullfinch Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bullfinch Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bullfinch Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bullfinch Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bullfinch Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bullfinch Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bullfinch Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bullfinch Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
